Great copywriting is the foundation of any effective marketing campaign, and the financial services industry is no exception. Writing for this industry requires even more skill because one has to earn people’s trust and most transactions involve significant amounts of money. The stakes are much higher because it deals with people’s financial futures which directly … Continued
If you think having a great logo isn’t essential to the growth of your business — think again. Your logo is going to be the face of your company. When someone comes across your website, the first thing they’ll look at is your brand name and your logo. If it doesn’t leave a good impression … Continued
LPL Financial, the nation’s largest independent broker-dealer and a leader in the retail financial advisor market, has selected AltaStreet Financial Websites and Marketing for inclusion in its Vendor Affinity Program. The Vendor Affinity Program was designed to help its more than 16,000 advisors reduce the complexity and costs of running their businesses. The program consists … Continued
In simplest terms, archetypes are the typical character personalities we see in literature and art across different cultures and generations. Because of their prevalence and universality, people can easily identify and relate to different archetypes even if they’re not conscious of it. Marketers have also come to recognize the power that archetypes can have over … Continued
As we enter the 2020s, online video consumption continues to grow rapidly. In a recent survey, around 27% of people watch more than 10 hours of video every week. In the US, around 85% of Internet users watch online video, and many other countries score higher than that. These numbers are not surprising, considering pretty … Continued