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Finding Your Financial Advisor Firm’s Brand Essence

Before you can come up with your brand identity you need to establish your brand’s essence first.  Brand essence refers to the core ideas that define your brand and make it unique when compared to others in the market. It typically consists of only two to three words or adjectives that best describes what you … Continued

Why Your Financial Advisor Firm Needs to Be on Facebook

If you think Facebook is just for catching up with friends and family, or spreading memes and fake news articles, think again.  Facebook is the Most Popular Social Media Platform Every business, big or small, should have a presence on the most popular social media platform. Facebook has more than 2.7 billion monthly users all … Continued

Social Media Rules for Financial Advisors

These days, you need more than a great website to establish and maintain a solid online presence.  The fact is, most of your target audiences spend a lot of their time on social media. According to recent studies, most people spend an average of 2 hours a day on social media. In a lot of … Continued