Before you can come up with your brand identity you need to establish your brand’s essence first. Brand essence refers to the core ideas that define your brand and make it unique when compared to others in the market. It typically consists of only two to three words or adjectives that best describes what you … Continued
If you think Facebook is just for catching up with friends and family, or spreading memes and fake news articles, think again. Facebook is the Most Popular Social Media Platform Every business, big or small, should have a presence on the most popular social media platform. Facebook has more than 2.7 billion monthly users all … Continued
These days, you need more than a great website to establish and maintain a solid online presence. The fact is, most of your target audiences spend a lot of their time on social media. According to recent studies, most people spend an average of 2 hours a day on social media. In a lot of … Continued
Have you ever visited a website that’s bombarded you with too much information? You know what I’m talking about — a website that’s so packed with content it gives you flashbacks of episodes of the TV show, ‘Hoarders’. When you see these types of websites, do you leave with a positive impression? In most cases, … Continued
When you think of your favorite brands, the first things that will usually come to mind are their logo and their company’s reputation. This is what successful branding is all about – leaving people with something memorable about you and your company. Of course, you should also make sure that their impressions of your brand … Continued