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5 Psychology Tips to Improve Your Copywriting

Does it feel like your web copy is not hitting its mark and is mostly falling on deaf ears? Do you feel like your site should have a higher conversion rate? You might need to spruce up your messaging and make it more compelling for your audience. Your web copy shouldn’t just be professional and … Continued

5 Ways to Boost Your Website’s Organic CTR

Trying to reach the first page of the search engine results page (SERP) is a noble goal.  Sure—You’ll definitely see a spike in traffic whenever your SEO ranking moves up. But there are also a lot of things you can change on your website and its existing pages to make people click on your link … Continued

6 Reasons Your Logo Is More Important Than You Think

A logo may seem like a small detail that doesn’t need much attention after the initial design phase, but it’s actually a crucial element of your branding and very beneficial to many aspects of your business.  Like it or not, your logo is the face of your business. It represents your company and its values. … Continued

Using Web Design to Lower Bounce Rates

Is your website not delivering the results you’re looking for despite all the optimization you’ve done to it? You might have to go back to square one and take a look at one of the pillars of your site—its overall design. If you want people to spend time on your site, it should look appealing, … Continued