In the past, financial advisors relied largely on word of mouth and referrals to get more clients. You don’t normally see financial advisors aggressively advertising on TV, radio, newspapers or billboards. Like other professional services, financial advisors tend to have a more traditional approach to marketing. But in today’s fast paced world where everybody relies … Continued
Does Website Speed Matter? Yes, website loading speed does matter. Faster loading times will result in increased site traffic and more time spent on your pages. Your SEO and search engine rankings will also improve because Google looks at page load times as one of its ranking factors. Fast websites look more professional and reliable, … Continued
If you want your financial advisor to thrive instead of just survive, you need to increase awareness for your brand. Otherwise, the majority of your target market won’t even know that you exist. Why would someone entrust their financial future with an unknown entity? Aside from increasing brand awareness, you also need to make people … Continued
A financial business needs to grow its client base in order to survive, and website traffic alone isn’t going to ensure that growth. There’s no denying that generating traffic for any type of website takes a lot of work and dedication. But not everyone who visits your site will become a prospect or a high … Continued
If you want to see consistent organic traffic you can’t ignore your mobile audience. Roughly half of the world’s Internet traffic is on mobile – which is a pretty big percentage. This isn’t too surprising since most people are glued to their smartphones from the moment they wake up until they lie in bed for … Continued