Reasons Why You Need to Hire a Professional Copywriter

Reasons Why You Need to Hire Professional Copywriter

Writing is something which is known to be very important for your business or website, especially if you are looking out to enhance your online presence. But the problem arises here when you don’t understand where you should start and where you must end, this is where the website copywriting services come into play!

 

After all, it’s better for you to hire a professional rather than going on the right track because it will not only affect your online presence but will gradually be the reason for your revenue loss.

 

So, further, in this blog we will provide you with some good reasons that why one must hire a Professional Copywriter.

 

  • A Professional Exactly Knows What to Highlight and Capture

When you hire a professional, you very well know that they are pro in their field, which makes it pretty obvious that the content they will be providing will be quality content, as they know what to highlight and capture.

 

  • Say BYE-BYE to Grammar Issues

It’s hard for everyone to be skilled with their grammar skills; however, everyone is quite aware of the fact that web content must be free from mistakes. This is exactly where a professional website copywriter service comes into play as they are best with their skills of grammar.

 

  • Professional Produces a Content Which Gets Results!

Your main objective to hire a professional is to get content which is best in quality, free from spellings and punctuation errors and to get the best ROI.

 

After all, that’s our main priority!

 

At AltaStreet, with the help of the professional’s persuasive writing skills, you can easily sit and watch your business reach the heights of its potential.

 

Why Branding is Important & How Its Beneficial for Financial Advisors?

Why Branding is Important for Financial Advisors & its benefits

It’s quite obvious for a financial advisor, to ignore the facts of branding, but trust me this is not exactly what you should be ignoring and that too when you are well reputed financial advisor. Whether you have started practicing in a small room or under some assistance one must never limit their branding strategies.

 

Being a financial advisor, one must indulge them in creating a good user-friendly website with full-fledged financial advisor marketing services so that it becomes easy for your viewers to understand your way of excelling in your field.

 

But first, what is branding?

Branding in the world of financial advisor only yields if it proceeds in the right way! Basically, branding helps your targeted consumers to bridge up with your company which is further recognized either by a logo, mascot, name, design, etc.

 

The main motive of branding is to make your business recognized by more and more of audiences.

 

A consistent and good brand will for sure help your company to grow so that it can be easily recognized by the people. A brand not only helps you to give your company a mark of identification but also helps to lay its foundation strong so that your business can emerge as one of the strongest one over its rivals..

 

The other reason why branding helps to surge up your business is very simple as your brand helps to gain the trust of your targeted audience, making your business trustworthy!

 

The last but not the least reason is that word of mouth are opted by 90% of the audience and when your business gets referred by your committed audiences, it acts as an add on for the company.

 

Best Online Reputation Management Tips for Financial Advisors

online reputation management tips for financial advisors

 

One of the most crucial steps for every business is to proactively supervise the reputation and the position of their brand so that their business could reach the heights of their expectations. The management may require numerous things from researching important information about their customers to that of how they can use different strategies to bring the awareness of their brand to their targeted audiences.

 

There are different tips and techniques which might be very useful in enhancing the reputation of the financial advisor website design, but the businesses who are not taking an antagonistic approach towards managing the reputation of their brand online are more vulnerable to mess up the thing with more costly problems.

 

The fundamentals for you to manage the reputation of your brand must be the foundation of every business person irrespective of the position they hold in an organization because it‘s not only the marketing team who is responsible.

 

Right!

 

Online brand reputation does have a huge impact on the revenue of the company!

 

  • Go Through Your Online Reviews

Before you start with anything, make it a point to stuff your name through the search engines and after that the name of your company. The first thing that you must consider is to review your business online.

 

For an instance if I search for a bakery on Google it will provide me with ample options and here is the twist some of them will be having stars and reviews as well, but the one with most of the stars are more likely to be reviewed as compared to that which have less of the stars.

 

The main reason why reviews are being more followed because it creates a sense of trust in the person for an authenticated business.

 

Same goes for financial advisors website design, to gain the trust of the customers is very crucial as people don’t want to put their feet into a pit!

 

Just in case if you are having some of the negative reviews then don’t stress over, try to improve your techniques!

 

  • Claim Your Name and Reputation

If you are still not showing your presence on other social media platforms like LinkedIn, Google, etc then this is the right time for you to pull up your socks.  It is the best option for you to expose the different types of advantages associated with your business which not only provides exposure to your business but also helps you to take your business to the targeted people.

 

  • Never Respond in a Negative Manner

Optimism is the key to success, and so does in this field of online marketing! Never respond to anything which is not written in your favor. The thing that lies is very simple as the stuff posted online is hard to get removed, so it sounds better not to respond and start a fight online.

 

Just move with the flow to make your business reach its actual potential and get rid of such negative vibes!

 

Wrapping up!

 

You might be wondering that, it is hard to get into the trend of Online Reputation Management especially in the field of a financial advisor, but trust me these strategies are just the tip of an iceberg! Consider working with more of the techniques as it will help your company to gain more revenues!

 

The Value of Going Off Topic in Your Blog

Having a blog these days makes smart business sense. Providing content that relates to your market niche is an effective way to direct traffic to your website.

 

If people search for a product or service, it’s only natural that they would seek out the industry experts to gain the information they require. That eventually converts to more customers for you if you are the expert that’s providing this information.

 

The downside to this is that writing blog articles within your product niche can be exhausting and exhaustive. Eventually, you’re going to run out of interesting things to say, even if only temporarily. There are only so many blog articles you can write about health insurance before you hit a wall.

 

How do you keep your blog interesting and engaging enough that people still want to visit it month after month, year after year?

 

One solution is to go off topic and write articles that aren’t related to your products and services.

 

Cue the sound of braking tires.

 

It may seem counterproductive to go off-topic. It can be, if you stray too far from your niche. It would be strange and even disconcerting if a personal finance blog started writing about the latest hairstyles. 

 

If you keep the content relevant in some way, however, it can be beneficial in a number of ways.

 

It helps to grow your website traffic organically

 

We’ll use the example of a blog that specializes in mortgages. Sure, there are plenty of articles you can write about the different types of mortgages on offer but before long you might find yourself in a hole that’s pretty dry and not particularly exciting for the content creators of the content consumers. 

 

However, there’s a whole host of articles you could write that are not directly about mortgages, but that is relevant to those interested in the housing market.

 

Sticking with this example, think about the array of subjects that the average home-owner or potential homeowner might be interested in. There’s a world of topics to explore. 

 

Subjects such as home renovation, interior design, how to add value to your home, how to pick the perfect house, and how to save for a deposit are all going to attract people to your website without writing about mortgages directly. These are all interesting subjects that people want to know and read about, enticing them to your site and improving your brand recognition and thought leader status.

 

It’s a chance to be more creative

 

Going off topic gives you a chance to flex those creative muscles and create content with more style and personality. You can still be professional and reflect the tone of your business, but if your subject matter is personable and relatable then more people are going to be attracted to it. 

 

Adding a human touch will always endear people and create more loyal followers.

 

Keep things interesting for the creators

 

Another bonus of going off-topic is that it prevents you from getting bored of your own blog. This is something many people have a problem with once the novelty or initial excitement has lost its sheen. Too many bloggers give up blogging altogether at the first loss of interest. Those who persevere can become complacent, which leads to dull uninspiring articles.

 

Shaking things up keeps content creation interesting and more exciting for you as well as the audience that reads it. 

 

It attracts more customers

 

Many people will visit your website because they’re already interested in the products or services you offer. These customers may have arrived there after performing an internet search and may already be looking to buy. 

 

Blogging off topic, however, can help attract individuals that are not yet looking to buy your product or service but could be in the future.

 

As an example, the mortgage blog we talked about earlier could start producing articles about the rental market. People who rent properties are usually doing so until they can afford a mortgage. Writing content that’s relevant to them will turn them on to what you offer. They’ll be more likely to consider you in the future when they’re ready and able to buy their own house.

 

It can gain an increase in social media followers

 

Many content creators are seeking to write that one post that goes viral. True, a viral post can send your business into the stratosphere. It’s not easy to do though. And blogging within your niche limits the chances of it happening even more so.

 

Sharing a standard blog post about mortgage interest rates is unlikely to make the social media world explode. A helpful post on a connected topic, such as easy saving tips, is much more likely to get attention.

 

Going off topic broadens your audience. The more people you appeal to, the more they will follow you and share your articles.

 

So there you have plenty of reasons to go off-piste and start creating content outside your niche. Just remember to keep the content relevant to your target audience, if not laser-focused on your product or service.

 

At AltaStreet, we can help you create interesting content for your Blog! Blogs are a great way to boost your SEO and make you a Thought Leader! Contact us to learn more !!

Using Jungian Archetypes To Market Your Financial Website

The use of Jungian archetypes has become a great hack everywhere from film scripts to dating sites. Websites and brand management are no exception. Once the basic concept is clear, you’ll see why it makes a lot of sense for financial websites.

How Jungian Archetypes Work

Archetypes refer to characters that can be found in stories across cultures. Their names may vary, but they are so recognizable that we accept them as universal. Essentially, the Jungian archetypes are little different from any other set of characters, whether they are from Greek Mythology, the Zodiac, or ‘The Seven’ from Game of Thrones. However, Jungian archetypes are useful because they are widely written about in a marketing context, providing a fixed point of reference.

These characters’ main asset is that they are intrinsic to global culture. This makes them familiar in a way that is extremely powerful and, according to neuroscience, helps us to remember information associated with them. This happens via common emotional patterns and the stories they trigger in the viewer’s unconscious, as well as the stories that brand managers construct for them.

Market Context

So how does this benefit a financial website? Previous models of financial branding are not as solid as they once were. The more paternal, traditional brands such as the wise and dependable institution have been integral to offline financial branding for many years. However, negative personal experiences and the banking crisis have soured the credibility of this approach, leaving many consumers wary of this branding. But market context is just one part of the picture. Equally important are customer demographics and brand.

Customer Demographics

A major driver of branding is positioning a product or service to appeal to the kind of customer the financial institution is hoping to attract. Banks and financial services companies have aimed at gathering the widest customer base possible, which poses problems for Jungian archetypes.

With online services and niche markets expanding, targeted branding using Jungian archetypes makes sense for financial websites focusing on a particular demographic for their customer base.

Brand Management

Site development and content management all rely on tone to vector the information they provide. Finding the right brand for financial services can be a challenge – it needs to be both serious and engaging. By taking on an archetypal character, or even a combination of two or three of them, the information can be framed in such a way that it becomes more of a narrative with specific traits; a pre-packaged brand ‘identity.’

This way, it’s easier to find a narrative hook and strong adjectives that will enliven the writing, without blundering into hyperbole, because the archetypal character keeps the writing coherent to the brand, even when it’s pushing the envelope.

It’s in the use of images that archetype branding really takes off. Images for financial websites tend to be the same blue-gray pictures of white men looking down at documents, women and children jumping, or something that vaguely suggests digital via overlaid strings of soft focus binary code.

By digging into archetype branding, however, a completely different palate and symbolic language become available. This greater visual range can be employed without detracting from the brand message or identity. Archetype branding is much more visually exciting than traditional design.

The 12 archetypes:

The Innocent, also known as the orphan

Idealistic, pure, straight dealing, optimistic, kind and simple. Not many financial companies run with this archetype, but The Co-operative Bank is one example.

The Hero

Strong, fierce, relentless, disciplined, like Paypal.

The Everyman

Real, honest, hardworking, fair. GoCompare.com, though not strictly a financial company, is one. Amalgamated Bank and Visa are also examples of this archetype.

The Caregiver

Kind, generous, comforting; someone who serves. Several insurance companies aim for this archetype, including Legal and General, Guardian Life, and Prudential.

The Jester

Spontaneous, fun, playful, and sometimes inappropriate. Virgin Money is a good example of this brand.

The Explorer

Freedom, self-improvement, discovery, daring, self-sufficiency. This seems like a space that’s waiting for a big player to fill it. Discover.com and Libertybank.net are giving it a go, and accounting software FreeAgent.com provides a masterclass.

The Outlaw / Revolutionary

Mould-breaking, tear down and rebuild. E*trade and Virgin.

The Magician

Change-makers who cause us to shift our perspective, grandiose. Magicians are also logical, insightful, and analytical. Oracle.com is a classic example of the magician archetype – as are a lot of cloud-based services and quant-driven investment firms, such as Robeco.com.

The Lover

Orientated towards the senses, deep connections and lasting relationships. This is more Dove soap and Hagen Daas than financial services.

The Creator

Creative, driven, open-minded, determined. Usually associated with brands such as Lego and Apple, the creator archetype is rare in risk averse financial institutions. However, ally.com, Hellobank, and eLife online banking are all going there, and Commerce Bank online has arrived.

The Ruler

Authoritative, in control, responsible; always seeking improvement. Moody’s investment service.

The Sage

Knowledgeable, objective, research orientated. Wisely even has an owl logo. Other Sage companies include Credit Insights and Personal Capital.

Financial websites are getting a lot livelier. If you want to stand out, consider looking at where your brand might go via archetypes.

Imagine how much more interesting and exciting your website could become. And use these archetypes to help attract the ideal customers looking for your product or service and style.

Learn How AltaStreet has helped well over 1,000 Firms thrive in the Financial Space. Contact Managing Partner, Dan Stark to set up a Discovery Call or email: dan@altastreet.com

How to Promote Your Financial Service Blog?

Wouldn’t it be nice if all you had to do was post great content and then let the internet do the rest? Yes. But it wouldn’t it be convenient for your competitors, too?

Because successful promotion takes time, effort, and skill, developing superior promotion skills is another way to get ahead of the competition.

If you’ve worked hard on your content strategy and content creation, it makes sense to shout it loud and proud. How you do this depends on a number of factors, including how much time you can dedicate to promoting your blog and what industry you are in. As a general rule of thumb, you should spend at least as long promoting your blog posts as you spend creating them.

How do you do this? Here are some of our favorite and best ways to promote your financial services blog.

1. Find the Players in Your Niche

If you can associate yourself with the top people in your field, this improves your perceived authority and how likely people are to trust you. It also makes a good impression on Google and other search engines. Ideally, you want to get a link to your site from a top site on the web.

Ask an influencer for a quote – this is a good way to make contact with the top players in your field. They become aware of you and, if they agree, their followers become aware of you too because they are very likely to link to you whether on their site or via social media.

Mention your expert sources – When you create content, make sure to mention any experts whose work was influential. Tell them that you mentioned them and they are likely to re-share the content to their network.

Direct message influencers – the bigger they are, the more email they will get. To make you and your business stand out, offer something that they will find helpful. You don’t need to feel awkward about contacting someone when you are helping them or their business.

2. Post Content on Social Media

Social media promotion is a cost-effective way to increase leads. According to a LinkedIn study, 63% of mass affluent customers said they acted on a financial product or service after learning about it on a social media platform. And according to Hubspot, lead conversion rates are 13% above average through social media.

By being active on social media, you can increase brand awareness. Engaging with your chosen platforms also gives you the opportunity to manage negative comments promptly. With skill, businesses turn negative comments into opportunities to demonstrate their integrity and professionalism.

It’s worth regularly crafting content specifically for social media, rather than only ever posting links back to the content that’s on your blog. Provide compelling, tailored content, and show your social media followers that you care. The result will be increased shares and better brand awareness.

3. Use Social Media Targeting

Via platforms like Facebook and Twitter, your business can use algorithms to target your ideal customers.

This means that you don’t need to go wide with your promotional material, which risks irritating people for whom this material is irrelevant. By using social media’s advanced targeting capabilities, your content will not only reach the people who need it, but they will also be grateful to you for providing it.

While advertising via platforms like this amounts to paying for traffic, this is not to be confused with buying an email list or buying leads. These latter activities are likely to end in loss of money with very little return because the overwhelming majority of people who would receive these mailings won’t want them. Paying for targeted ads on social media platforms, however, allows you to take relevant, targeted traffic from the big players and diverts it to you.

4. Remember that Social Media Works Two Ways

To get ahead, it’s critical to remember that social media is social. It’s not just a place to post promotions and advertisements. Engage with your customers. By being personable, you differentiate your product from your competitors and build trust, which is so important in the financial services sector.

Monitoring and engaging with social media also gives businesses an invaluable opportunity to learn about their customers and how to serve them better.

If you’re not yet getting comments on your blog, don’t worry. This is not so unusual. Wherever you do get customer engagement, however, make sure you are there.

And remember that you can start conversations. Ask questions and be interested in your customers. A lot of what you will be doing to promote your website is learning about your customers to satisfy them better.

5. Become a Thought Leader

Becoming a thought leader doesn’t happen overnight. Success will be one step closer, however, if you start now.

How to do it?

Share information that your online community needs to know. This includes industry updates and advice, demonstrating that you are informed, but also authoritative and helpful. It’s best if you generate most of this content yourself, but you can also curate content from other sources and create useful resources too.

Thought leaders use their experience and expertise to make insightful predictions about the future of their industry. When something new happens, make sure that your business expresses an opinion or explains and analyzes what is going on.

Follow the blogs of other thought leaders and make valuable comments on their posts. Over time, they will be checking out your blog to see what you have to say on important matters.

If you can be controversial or say something that everybody else has either overlooked or is afraid to say, this will help your business get noticed. By being bold and pushing conversations into new territories, you can earn a reputation as a player with something to say.

Find an influential community and join it. Answer group questions to establish yourself as an authority and to make waves with other influencers and followers. Quora is also a good place to establish yourself as an authority and build your reputation and trust.

Promoting your financial services blog is much more than just promotion. Done right, it will help you to learn more about your customers, develop your brand’s authority and trust, and differentiate your offering from everybody else in the market.

If you’re blogging, make sure that you are also promoting and make the most of your opportunities to connect with customers.

How Logo & Branding Affect the Company Image?

The Importance of a Logo and Branding

We often hear about the importance of logos and branding. What is the difference between the two and how can they affect your company’s image?

Your branding is the combination of graphics, colors, fonts, and images that help people identify your company, and identify with your company. It can extend to letterheads, internal forms, outdoor signage, uniforms, and more.

Your logo is the chief visual component of your branding. It’s the face of your company. It quickly becomes the single most recognizable thing about your company. Because it is scalable and anchors your branding, it acts as shorthand for your business throughout your advertising and promotional material.

It’s not enough to make your logo ubiquitous, however. You also need to make it good.

What Makes a Great Logo?

The best logos share several key elements. Yours should be:

  • Appropriate to your business
  • Memorable
  • Uncomplicated (in form)
  • Original

Why is your logo so important? Your logo represents your business.

Would you turn up to an interview, chair a crucial business meeting, or give an important presentation to clients without making some effort to be presentable? Now consider that your logo needs to be ready to do all of these things and more, 24 hours a day.

Branding – The Bigger Picture

You have a fantastic logo? Great! Many businesses sit back on the couch and grab the remote at that point. Don’t make that mistake.

If you have a well-balanced, evocative, memorable logo, but all the elements around it are amateurish and sloppy, what is the overall effect?

All graphical and typographical elements should look good alongside your logo. Your look needs to be consistent so that the messages you give to your customers and potential customers are cohesive.

The Effect of Your Logo and Branding

One of the reasons that businesses invest heavily in their logos and branding is because they have an instant psychological effect on customers and potential customers.

Consider that black logos suggests luxury and are popular with designer clothing and fragrance brands. Unsurprisingly, predominantly pink branding tends to be feminine, popular with brands from Barbie to Victoria’s Secret. Red and yellow in combination are known to make people want to eat, which is why so many fast food restaurants use these colors in their branding. Don’t believe us? Ask Google.

Your fonts convey messages too, both in your logo and throughout your marketing material. Solid, bold lettering, for example, suggests the solidity, authority, and strength of a business. This might work well for a legal firm, but is perhaps not so appropriate for a manufacturer of children’s fashion jewelry.

Add imagery appropriate to your values and your business and your branding can become even more powerful.

As well as instantly affecting the emotions of your audience, branding also works over time. As you build brand awareness, your look becomes familiar. This is good news. Do most people want to do business with a complete stranger or someone they are familiar with?

How to ensure that your logo and branding are the best they can be?

1. Think about your key values.

Your business may be diverse, forward-thinking, cutting-edge, caring, family-owned, and environmentally-friendly. Trying to say all of that through your branding, however, is likely to lead to over-complication. Your logo and branding need to be focused. If not, you risk confusing your potential customers by giving them too many messages at once.

Consider the top three things that you want people to know about your business.

Now eliminate two of them.

2. Create and Use Brand Guidelines

Your logo and branding need to consistent across platforms, whether print or online. Inconsistency makes your business look amateurish.

By creating a brand guideline document, you can make sure that any designer – whether freelance or in-house – will understand how to recreate your logo and your brand’s style.

Include information about your logo, including preferred size and placement. Also include the font or fonts that your company uses. If you use more that one font, explain when to use each one. Also add the types of graphics, imagery, and photos that fit your brand.

Your brand guideline doesn’t need to look polished if you only intend to use it internally. It needs to be clear, to contain examples, and to be accessible by any designer you work with.

3. Employ Professionals

Content is King according to many, but let’s not forget about presentation.

Amateur branding instantly and inherently makes your company seem amateurish. Professional designers know how to evoke emotions in viewers through colors, use of white space, placement of images, and much, much more. Graphic artists have the skills to elevate homemade logos to a professional level. Even if a designer gives your Microsoft Paint logo an extra 10% of credibility, that 10% can make the difference between amateur and professional, between sale and no sale. A professional touch can be just enough to make a new customer trust you over your competition.

With good quality branding, you are investing in your business. Your potential customers will either see that and appreciate it, or they won’t notice your branding much at all, which is far better than having them discouraged by common, unsettling problems with logo, layout, and typography.

4. Tweak and Update your Branding Over Time

Modern tastes and trends change, so your logo might need updating from time to time.

As logos evolve, they normally become simpler. Starbucks, Shell, and Nike, for example, have all taken the step of removing their names from their branding. Consider, too, Nike’s tick, or McDonald’s Golden Arches. This scaling back reflects not only modern tastes but also that these businesses have achieved a coveted level of brand awareness where the name of the company is no longer required for the company to be recognized.

This removal of the brand name won’t apply to most small businesses, but the move to simplify logos and to be increasingly recognizable is worth remembering.

If you still think that customers don’t care that much about your branding, think again. When PepsiCo rebranded Tropicana in 2009, loyal customers demanded that they return to the original packaging. And when Gap changed its iconic logo with its tall white letters on a blue square, Gap customers complained so ferociously that the company changed it back within a week, despite the millions of dollars it cost to do so.

Finally, it is worth considering that the main problem with PepsiCo and Gap’s rebranding was not poor design but, arguably, that they dramatically changed the branding without changing their products. Branding and imagery are important, but they complement a business. Also, the public is quick to see through a company that attempts to use its logo and branding to say something that isn’t true.

Like a firm handshake or a confident smile, your logo and branding make powerful impressions. They can convince customers to do business with you. Then it’s over to you to make sure that your business lives up to its promises.

The right branding can help your business achieve the recognition, authority, and success that it deserves. Get in touch to learn more about how we can help you with your branding and how great branding can boost your business.

Contact Dan Stark: dan@altastreet.com to hear about AltaStreet’s process in designing the over 500 Logos we have created to date for the Financial Vertical.

Altastreet

Financial Website Marketing Techniques!

If you operate a bank, credit union, insurance agency, or Investment Company, your business can gain significant exposure through financial services advertising and marketing. A creative websites can attract new customers to your brand and help differentiate your services within the marketplace.

You have many choices when you decide to produce your new financial website, which is why consulting a professional firm such as AltaStreet can be extremely helpful.

When consulting with a firm, you’ll want to find one that has services that are available during your working hours, and one that’s not located overseas. When you work with AltaStreet, you will have access to, and work with an Account Manager. This is someone that can help you to determine what type of products are needed, the correct use of SEO, how to use and understand a content management system, and have the ability to customize your site to highlight any products or services that you may have.

You must also decide the type of content and message that will appear in your website. Will you convey your company as stable, reliable, hip, friendly, professional, local, national, or some other distinguishing factor? Will you promote a single product or service, a group of offerings, or the business as a whole? Will you push for a direct sale or use a soft sell or in-store promotion to attract new buyers?

By using the custom marketing and SEO methods of AltaStreet you will have an excellent way to boost your business and stand out in a way that your competition simply can’t.

Financial services advertising and proper web marketing campaigns are crucial to helping you gain clients and promote your financial services business. At AltaStreet we only serve the financial services industry. Therefore we have the unique expertise that’s hard to find, and a vested interest in helping you to grow.

For more information, or to see how AltaStreet can help your firm stand out, give them a call today at 801-513-5229 or email sales@altastreet.com

How DSI is Effective to Build a Successful Brand?

I recently revisited a book I’d read some time ago called Why Johnny Can’t Brand, and was reminded of some important concepts.  If you’re looking to strengthen your brand, here’s a quick review of some aspects of your business that you might need to re-evaluate.

In his book, Bill Schley emphasizes the importance of establishing what he calls your ‘Dominant Selling Idea.’ In other words, what does your company do better than anyone else, and how can you get people to associate your company with your DSI?

A DSI should be very specific and well defined. Blurring the edges to give the company some wiggle room is beneficial to neither the customer nor the company. If a business does not know exactly what it does, neither will its potential customers. A Dominant Selling Idea must be spelled out in crystal clarity; it must be completely obvious to everyone.

A Dominant Selling Idea should be the driving force behind everything your company does. It should dictate:

  • The company name
  • Customer interaction
  • Policies and procedures
  • All marketing strategies
  • Etc.

Sometimes finding a Dominant Selling Idea isn’t easy. It can take a lot of time and resources to develop. Some businesses feel that they can’t afford to ‘waste’ efforts on such a project, but there’s actually no better use of resources.

Often, it’s difficult to know where to begin on a project of this magnitude.  The book, Why Johnny Can’t Brand, provides a detailed plan of action from start to finish that can guide you to finding your DSI.

Steps to Create a Corporate Brand Identity!

Good graphic / logo design does not create itself. It takes research, time, talent, and a lot of work. The web is cluttered with thousands of designers that flaunt quick turnaround and cheap prices – and quick and cheap is exactly what they provide. Here at AltaStreet, we take pride in every graphic / logo design job that comes to our table, giving it the time and attention it deserves.

So what is the AltaStreet design process? Each graphic / logo project goes through the following design process:

Research

In order to design for an organization in the financial industry, it is vital that we know who we are representing. Time spent researching before we design does three things:

  • Ensures that our designs will accurately represent our clients
  • Produces designs that are relevant to a target audience
  • Saves time and energy by avoiding unnecessary redesign

Brainstorm

Each design project goes through a process of sketching, brainstorming, and evaluation before completion. Good design rarely comes quickly and easily. Our designers approach every project from multiple angles to ensure that the best results are achieved.

Listen

Client feedback is essential to a successful end product. Our designers discuss each design with the client, listen to the client’s feedback, and offer their professional opinion on any decisions to be made.

Finalize

Each design is finalized and produced to the highest quality specifications possible. Final designs are presented in a variety of file formats and sizes to meet client needs.