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Marketing Website Design

Secrets to Creating a Strong Visual Identity for Your Financial Brand

No matter how good of a financial advisor you are, you need to have a strong visual identity for your brand. It’s the first thing people will see even before stepping into your office, so it has to be unique, attractive, and thematically consistent. These visual elements make it easier for people to identify your brand, and continually attract new clients that will grow your business.

Brand Identity vs. Visual Identity

Brand identity and visual identity go hand in hand, but there are distinct differences between them. 

Brand identity is the overall representation of your company to the general public. This includes your visual identity, as well as non-visual elements such as your company name, mission statement, copywriting, messaging, and all other aspects of external communications.

Visual identity strictly deals with logos, colors, graphic design, photos, typography, and all other visual elements that can be seen on your website, social media profiles, business card, and marketing collateral whether it’s on physical or digital media. It’s basically everything that people can see. 

Start by Evaluating Your Brand

Before making any design decisions, you need to take a close look at who you are as a brand and who your target market is going to be. 

If you want to appeal to a specific demographic, you need to do things that will catch their attention. Flashy graphics and bold colors may work well for younger people, but more conservative individuals may be put off by it, so you’ll have to take a more traditional approach.

Does your current brand image need a complete overhaul, or do you just need to improve on a few things? Either way, your visual identity needs to reflect the brand identity that you want to project.

You also need to take a look at your competitors and figure out how their brand is addressing the market. Find out what they’re doing right if you want to emulate their success, but make sure you’re also making your brand stand out through its own visual identity. 

Colors Palettes and Themes

Colors are able to invoke certain moods and feelings in people, so it’s important to choose a palette that is aligned with the brand image you want to present. 

For example, red is often associated with strong emotions like love and passion while blue is perceived as cool and calm. 

In order to make your brand easily identifiable, you need to consistently use a primary color palette in most of your visual designs – so it needs to be chosen carefully. This primary color palette will be the first thing that people will notice and will be what most people will associate with your brand from here on out. 

Keep in mind, you can still use other colors in your designs, but the primary palette should always stand out. Logos, illustrations, photos, and symbols should also complement your primary color palette so your visual identity will have a unified look across all your marketing and promotional materials. 

Come up With a Style Guide

To ensure that your visual identity has a consistent look further down the road, you need to establish a style guide or a design language. This will make designing new pages and marketing collaterals in the future much easier since it narrows down the available options your designers can choose from. 

A style guide will specifically state what primary and secondary colors to use, the typography you prefer, and other visual elements like logo variations, website buttons, and page layouts. 

Brainstorm, Design, Tweak and Redesign

Before finalizing the most important aspects of your visual identity such as colors, logos and key images, make sure it addresses all your branding concerns and speaks to your target audience. Most importantly, it should all look good together since these will be the most used elements in your future designs.

Don’t be afraid to tweak or even completely redesign everything from scratch if anything looks out of place. It’s better to make mistakes now and create different iterations of your brand identity during the design phase than scrapping it all after only one or two years because you’re not happy with the results.

As a financial advisor, one of the most important things you want to project is an image of reliability and trustworthiness. If you’re always completely revamping your visual identity, you’re throwing away any brand equity and trust you’ve already built up previously. People want to see consistency and stability from their favorite brands, so make sure you do it right from the get-go. 

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Marketing

How to Attract New Clients using Facebook (and Other Social Media)

It’s hard to argue that social media is an extremely powerful marketing, advertising and branding tool. Roughly half the people in the world use social media, and the average user spends about 2.5 hours on it per day.

By far, Facebook is still the most popular social media platform with over 2.7 billion monthly active users. As a business, you can increase your brand’s exposure simply by creating a Facebook page. But if you want it to be truly effective and bring in lots of traffic to your website and increase your conversions, you’ll need a decent social media strategy

Here are some tips to get you started in the right direction.

Build New Relationships and Nurture Existing Ones

When it comes to dealing with social media, it’s important to always be responsive when it comes to responding to messages and comments. It doesn’t matter if you’re replying to a fan, a follower, or just a random person who happens to see your page. A prompt reply shows that you care about your audience which builds trust. Other people can also see how quickly you respond, so it helps build a good public image. 

You should also make your social media page easier to find by adding ‘follow’ or ‘subscribe’ buttons on your own website and your emails. This way, when someone happens to visit your page, they can just easily follow you on Facebook for future updates. 

If you already have a mailing list, make sure to send out announcements about your new Facebook profiles, so you can get the ball rolling and increase your followers and likes much quicker. 

Define Your Goals

Before you start posting on Facebook, it’s best to have a specific goal for the post. A news update won’t necessarily drive conversions. At the same time, posting only promotions and special offers can get stale quickly – and doesn’t really help build lasting relationships with your target audience.

A Facebook post can have three different goals:

  • Awareness – promoting who you are and getting exposure for your brand
  • Lead Nurturing – showing what you can do and how you can help your followers and their friends
  • Conversions – this includes a call to action to sign up for an offer or join an event


Once you’ve decided what you want to accomplish with your post, you can then craft a better narrative around the post to make it more effective. 

Mix Up Your Content Strategy

Facebook updates shouldn’t necessarily look like just another blog post on your website. You’re competing for people’s attention on their news feeds where they see updates from friends, family, and their favorite Facebook pages, so you also have to appeal to their emotions. Add some humor or sentimental value to your posts so that people can form an emotional connection with your brand. 

You also don’t need to limit your updates to be only about yourself. Look for news stories and posts from other pages that are relevant to your industry. You can also ask your followers to participate in surveys or quizzes, just ask them a question to generate engagement. 

Just make sure to curate the content you post, and only pick the ones that you think are most compelling. You can check on your older posts and see which ones get the most likes and reactions. 

Remember to keep your posts fresh and well-curated since the top posts on your Facebook page will be a reflection of the type of quality and professionalism your company offers.

Use Captivating Videos and Images 

If you want your Facebook posts to have any sort of impact, you have to accompany each one with an attention-grabbing image or video. Come up with a great headline and an interesting caption to better frame the ideas that you’re trying to promote.

People scroll through dozens of images every couple of seconds. But if you post an image that really makes a connection with your audience, it takes less than a second for them to react to it. Once you have a couple of people reacting to your posts, other people will be compelled to engage with those posts as well. 

Leverage the Power of Facebook Ads

Paid Facebook ads are a cost-effective way to get more exposure for your Facebook page and your website. Compared to PPC ads and SEO where trying to do anything feels like a shot in the dark, Facebook ads allow you to target specific demographics. You can fine-tune your ads to appeal to people in different locations and age groups. 

Facebook also has a powerful platform that shows you different metrics, so you can refine your campaigns in the future to be more effective. 

Final Words

Taking care of your brand’s social media marketing requires you to put on several hats at once. Be prepared to handle marketing, public relations, and customer support at any given time. Doing it right may seem daunting at first, but it gets easier fairly quickly and the payoff is huge once you get used to its intricacies.

 

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Marketing

Why Your Business Needs Professional Marketing Services

Marketing is a sure-fire way to get more people through your door. It’s also essential to your brand’s growth and longevity – and in most cases, crucial to your survival in a competitive business environment. Unless you’re well versed in the field of marketing, you can’t use this time to learn about it and experiment with what works and what doesn’t.

Marketing is a complex field that requires years of experience to fully understand. Seasoned marketers don’t only possess this required knowledge, they have developed the intuition to make their campaigns succeed. 

Here are a couple of things a professional digital marketer can do for your business.

Get a Fresh Perspective 

A fresh set of eyes who can look at your current marketing efforts and business needs is extremely valuable. An expert marketer can evaluate the current state of your business and identify what your brand needs to improve. They can also address issues and fill in gaps you may have been missing this whole time. 

Create Awesome Marketing Campaigns 

After thoroughly evaluating the current state of your brand and your marketing efforts, marketing firms can then come up with new marketing campaigns that will immediately deliver results. 

A professional marketing firm can push out new campaigns across different marketing channels in a short amount of time. It’s a process known as ‘growth hacking’, which is a discipline that modern marketers are really good at. 

Some of the marketing channels you’ll need help with include:

  • Traditional marketing
  • Email marketing
  • Social media marketing
  • Search engine marketing
  • Content marketing

 

Each one of these marketing channels is an entire discipline in itself. A marketing firm will have dedicated teams to create new and effective campaigns for each one without missing a beat. Tweaking and fine tuning campaigns will also be an easy and smooth process.

In addition, marketing professionals can develop a coherent marketing strategy across all these channels. This has the added benefit of reinforcing the brand identity you’re trying to project.

Appeal to New Markets and Audiences

With the help of a professional marketing firm, you can give your brand a new voice that will speak to new markets you haven’t properly addressed before. Developing a compelling new voice is not an easy task that you can do on your own. 

You likely have a specific way of doing things, which will easily show through your copywriting and messaging. Good market research is also required to understand what the market wants, who they are, and how to talk to them effectively. Without this information, you’re basically just guessing and hoping for the best. A marketing team can help you reinvent your brand in exciting new ways and make it more appealing to different markets. 

Use Advanced Marketing Tools 

To be really effective at marketing, you need to have the proper tools and software that will measure and analyze the results your campaigns are delivering. Many of these tools require monthly subscriptions that can cost several hundred dollars a month. Learning all the intricacies of these tools so you can fully utilize all the data and controls they provide also has a steep learning curve. Pro marketers don’t only know these tools like the back of their hand, but they also know which ones to use for their preferred workflow. 

In short, your competitors’ marketing teams all use technology to stay ahead of the game, and so should you.

Focus on Running Your Business

Hiring a professional marketing firm allows you to focus on servicing your clients, and other issues that are crucial to your business. Wearing too many hats can take a toll on you and can negatively affect your primary responsibilities to your existing clients.

If the marketing team you hire doesn’t deliver the results you desire, you don’t have to lose sleep over it. You can just replace them with people who will. This should let you focus on your core business activities that bring in revenue. This also lets you keep a closer eye on your own staff and devote more time to mentoring them.

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Marketing

Why Your Business Needs Professional SEO Copywriting

When it comes to improving organic traffic, one of the most powerful weapons you can have at your disposal is your website content. The old saying, ‘Content is King’, rings true now more than ever. The better your content is, the more people will click on your links, which increases your site’s relevance in the eyes of search engines. 

No matter what the latest trends in SEO currently say, you simply can’t win over great content and awesome writing. Search engines will always find new ways to weed out websites that try to game the system so that it can provide its users with the best possible content and the most accurate information first. 

If you’re running a business, you probably have a lot to say about things that are happening in your industry. But should you be writing all the content on your site? Probably not. 

Let’s take a closer look at why you’ll need professional SEO copywriting for your website.

Writing is Time Consuming 

Unless you’re prepared to spend the rest of your days writing pages and pages of content, you’re better off hiring one or a couple of experienced SEO copywriters. This allows you to increase your website’s relevance and see a positive uptick in your SEO efforts in a shorter amount of time. 

When you have copywriters taking care of your website, you’re free to focus on more important business activities. Creating content is really just an extension of your company’s marketing efforts, so it shouldn’t suddenly take over your whole operation. 

Copywriters Can Make Anything Sound Interesting

Even if you have enough time and might actually enjoy the idea of churning out a couple of thousand words per week, you might not have the writing chops required for good website copy. 

You may know more about your business than everybody else, but your words may fall flat once it’s actually on the web. People might not respond to your headlines and writing as well as you’d like. 

On the other hand, a professional SEO copywriter will have had years of experience and knows how to weave a great narrative that makes people ask for more. They can also easily change their writing style to adapt to your brand’s tone and voice. 

The Technical Aspects of Writing for the Web

Great web content requires a good understanding of on-page SEO. On one hand, this means knowing how to write effective titles and headlines, descriptions, as well as meta tags that can compel people to check out your page. It also requires diligent keyword research and understanding what type of content people are looking for. 

A good SEO copywriter will know where to put keywords and will mix in related keywords, as well as sprinkle in internal and external links, in their content so that search engines can easily understand what the page is about. They’re also familiar with different writing techniques so that people will stay on a page much longer and keep scrolling down for more information. 

Developing a Good Content Strategy

When you hand off your content writing to a copywriting specialist, they can come up with a well-rounded content strategy for your website. A content strategy is like an editorial calendar where you plot out what articles need to be written over a period of time. 


You can figure out what type of content your site needs by understanding:

  • Your target audience 
  • What their problems are 
  • How your business solves their problems


All this takes a lot of analysis and planning, on top of all the actual writing that’s required. But an experienced SEO copywriter will be able to better understand which keywords to target and churn out articles quicker when they’re guided by a content strategy. 

It’s also more cost-effective to know what needs to be written beforehand and allocate resources towards addressing specific gaps in your content, rather than write a dozen versions of the same thing so you can rank for a keyword.

Final Words

Effective content marketing and SEO copywriting go hand in hand. It’s not as simple as writing a couple of blog posts every month. If you really want to make your website and your business achieve a level of relevance, a professional copywriter will help you get there much faster. It also requires writing expertise that can’t be learned overnight. But it’s definitely worth the investment because it will give you a much stronger foundation for the future growth of your business.

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Marketing

How to Use Social Media Marketing to Grow Your Business

The growth of social media networks has been quite astronomic. Roughly half of the world’s population uses social media, and it’s expected to reach over 4.4 billion by 2025.

It’s a powerful platform with a tremendous reach that has quickly replaced more traditional forms of communication. To put it into perspective, the last decade has seen smartphone usage evolve from just regular telephone calls and a convenient way to access the Internet to become the preferred device for accessing social media.

It goes without saying that if your business still hasn’t embraced the power of social media by this time, you’re losing market share to competitors who do have an active social media presence.

Let’s take a closer look at how effective social media marketing can help grow your business. 

Why Social Media is Important to Your Business

At its core, social media is an extremely powerful and cost-effective marketing tool that can give your brand more exposure to new markets. Just creating and maintaining a social media profile means people can actually find and contact you if they happen to search for your business – even if you don’t have a website. 

It’s important to note that search engines can also display social media profiles. Your social media pages will likely show up on top of the search results whenever someone googles your company name as long as it’s a unique enough keyword. So it’s important to make sure you’ve at least signed up to the most popular social media platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. 

Getting More Followers

In order to get more traction out of your social media presence, you’ll need more than just a handful of followers. Creating awesome social media posts is rather pointless if only a few people will see it. 

Before anything else, make sure to invite as many people as you can from your own personal and business networks to follow, like or subscribe to your social media profiles. Ask your entire team and your employees to do the same and encourage them to share your social media pages through their own profiles. 

Make sure your website also has links and buttons to your social media profiles so that anyone who visits your web pages can also see your posts on their social media feeds. Do the same with your newsletters if you already have a mailing list. This allows you to maximize the number of followers you can get from your existing networks – which is likely made up of existing clients and people who are already interested in doing business with you.

Ads, sponsored posts, and promotions are also a great way to get more exposure for your social media pages. Plan a budget that allows you to spend some money over a period of time so you can test and tweak your ads and promotions depending on how the market reacts. Try to come up with ads and promotions that people will find value in, and are likely to share and repost, so that you can make the most out of it. 

Create Meaningful and Share-worthy Content

Once you’ve established a solid social media presence, allocate some time and resources every month to keeping it active. Seeing a business page that hasn’t posted anything new in months doesn’t leave a good impression on your audience. It makes it look like you don’t care about your social media presence at all, or that your business is not as successful as it seems. 

When people see that you’re posting regularly via their news feeds, you’re increasing brand awareness and ensuring that your business stays relevant and on top of people’s minds. 

It’s also important to keep your target market in mind when creating new posts. Try to mix up the type of content that you post. Some posts should establish you as an authority in the industry you’re in, while others should address problems and issues that your followers are trying to find solutions to. This approach allows you to establish relationships and builds trust among your followers. People are more likely to react to and share posts from brands they know they can trust. 

Interact With Your Followers

The real power of social media lies in its interactive features. Responding to comments and messages lets you better understand what the market wants. Pay attention to how people perceive your business. Use this information to guide you in further developing your brand and your business. Invite your followers to participate in the conversation to make them feel that you care about them and their needs. 

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Marketing

Why Financial Advisors Need Digital Marketing Services

Coming up with an effective marketing strategy for a financial advisor is not an easy task, especially for a beginner. You’ll need an experienced team that specializes in digital marketing services to boost your brand’s profile and increase conversion rates. 

No matter what business you’re in, there will be competitors offering similar services and competing for market share. Standing out from the pack will be an uphill battle if you do it all on your own. 

Marketing isn’t something you can learn overnight. It requires both skill and intuition that can only be developed through many years of experience. There are also many different aspects to digital marketing that need to be mastered individually.

To have a better understanding of the issues and difficulties involved, let’s take a closer look at some essential marketing disciplines and how each one affects the growth of your business.

Digital Branding 

Digital marketers can help reinvent your brand and give it a new voice that will appeal to a wider audience. This involves reinventing all aspects of your external communications which includes your website copy, advertising, presentations, emails, and social media campaigns. 

Having an outsider’s perspective is extremely important because it helps you identify gaps in your brand image and online presence that you won’t be able to notice. 

SEO Strategy

Websites that focus on financial topics have a much harder time reaching the top of search engine results compared to other industries. Search engines put websites that deal with people’s money and finances under more scrutiny. It requires financial websites to have high levels of Expertise, Authority, and Trustworthiness or (E-A-T). This ensures that people have access to accurate information and don’t get misled by websites that are simply trying to scam them out of their hard-earned money. 

It takes a lot of work to increase your website’s credibility if you’re starting from scratch. You’ll need to create outstanding content and get other websites to link to your pages, so search engines can identify your site as a credible source of information. 

You’ll also need to come up with a solid local and mobile SEO strategy so that you can be on the same playing ground as your competitors. 

Search Engine Marketing 

Aside from working on improving your organic search rankings, you’ll also need to allocate resources for Paid Search and Pay-Per-Click campaigns. This lets you stay ahead of your competitors by getting your links and pages in front of more people. 

Creating an ad is easy enough, but making one that people will want to click on is significantly more difficult. If you do it on your own, you’ll have to do lots of experimentation and A/B testing – which could take years to get right.

PPC marketers have years of experience under their belts and already know how to create effective ads. In most cases, it will only take a couple of weeks or months for you to see a significant jump in site traffic.

Copywriting and Content Marketing

It’s not enough that people actually click your links and visit your page. Every page on your website has to deliver the right message that will result in more leads and conversions. You’ll need an amazing copywriter or even a team of copywriters to write all the web copy for your landing pages, sales funnels, blog posts, and homepage. This requires experience in the finance industry, as well as a solid understanding of marketing and sales. 

You’ll also need to come up with a comprehensive content marketing strategy and have a team who can regularly pump out blog posts, articles, newsletters and white papers that your target audience will find tons of value in. This will not only drive up traffic to your website from new visitors, but will also help nurture relationships and build trust among your potential leads.

Email Marketing

Any website that offers a product or service should have a mailing list. It’s still one of top digital communication channels, and thus, a huge source of leads and conversions.

A good email marketing campaign will be able to keep your existing mailing list subscribers interested in your brand and offerings for years, and not just relegate your emails to their spam folders. This not only boosts conversions significantly but also improves brand awareness. 

Your mailing list subscriber base is an extremely valuable resource filled with leads who are already interested in your offers. If you allocate enough resources to it, you can maximize its true potential.

Social Media Management

Social media marketing is extremely effective at growing your audience and increasing brand awareness in a short amount of time. Many new businesses thrive purely through their social media presence, so it’s important for you to address this marketing channel effectively.

Establishing a solid social media presence takes as much time and effort as creating and developing your brand and website. Creating a Facebook, Instagram, Twitter, LinkedIn and Youtube account is the easy part. 

You’ll also need to create content and regularly post on all of your social media pages if you want to build and nurture a significant number of followers. This means you’ll need to come up with a separate content strategy and tweak it as you go since there’s immediate feedback for everything that you post. If you don’t react fast enough, you’re going to drop off of people’s social media feeds quickly. 

You’ll also need to quickly respond to questions and comments so people can see that you care about your brand’s reputation. This helps strengthen people’s trust in your brand. If any negative feedback comes up, you need to be able to appease the public’s concern with good PR tactics.

To do all of this effectively, you’ll need an experienced social media manager who can handle all of your profiles full-time.

Data Analytics and Reporting

Measuring the performance of your different marketing campaigns is a key factor to success. However, to access your performance data and be able to efficiently interpret the results, you’ll need to pay for different tools that will do the heavy lifting for you.

This can easily cost several hundred dollars a month in subscription costs. Most of these tools are only available as SaaS or Software-as-a-Service products. Knowing which tools to use and learning how to properly use them is another hurdle you’ll have to deal with.

When you hire a digital marketing team, you also pay for their expertise in using these tools, and their ability to interpret the data. They’ll also provide you with regular performance updates and use presentations and dashboards that are much easier to understand. 

Final Words

An experienced digital marketing team brings a lot to the table. Just going through this short list, it’s quite obvious that it’s well worth the money to have professional marketing services. It’s best to choose a team that specializes in your niche if you want to get guaranteed results. This allows you to allocate more resources to better serve your existing client base and improve your company’s reputation.

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Marketing

12 Important Branding Stats for Financial Advisors

Successful branding takes more than just coming up with a cool sounding name and a fancy logo design. You also have to work on developing and improving your brand image, which includes your company’s visual identity, as well as your corporate messaging. 

Your brand is the face of your company and is responsible for making you stand out from your competitors. It’s the first thing that people will see, so it should be able to leave a great impression on your target audience anytime they come across it.

It also plays a huge part in representing who you are as a company. Your brand’s image should be able to convey your company values, your story, and how you’re changing the world around you.

Let’s take a look at 12 statistics to better understand how crucial great branding is to your business.

  1. Color improves brand recognition by up to 8%. (TouroLaw)
  2. People spend approximately 2.6 seconds looking at a website before forming an opinion (Missouri University Science & Technology). 
  3. Consistent brand presentation across all platforms increases revenue by up to 33%. (LucidPress)
  4. 71% of consumers are more likely to buy a product or service from a name they recognize. (OnBuy)
  5. 81% of consumers said that they need to be able to trust a brand before they make a purchase. (Edelman)
  6. Experience is the top driver for brand loyalty. Followed by cost, quality and consistency (in no particular order). (Facebook)
  7. 64% of consumers who have built relationships with brands do so because they identify with the company’s values. (Harvard Business Review)
  8. Customers who have a fully developed emotional connection with a brand spend 2x as much as those who are just highly satisfied. (Harvard Business Review)
  9. 57% of consumers spend more with brands they are loyal to. (Accenture)
  10. 86% of consumers say that authenticity is a key factor when deciding what brands they like and support. (Stackla)
  11. 57% of consumers think that less than half of brands create truly authentic content. (Stackla)
  12. 66% of consumers believe transparency is one of the most attractive qualities a brand can have. (Accenture). 

A company’s brand is an extremely valuable asset. Companies either thrive or simply wither away all because of their branding strategy. This is why companies with very successful brands display it proudly on all of their products, ads, and marketing collateral. So it’s extremely important to get your branding right from the very beginning if you want to give your business a strong foundation for growth. 

You also have to consistently work at improving your brand image if you want to stay ahead of your competitors. Make too many mistakes and you’ll have to revamp everything from scratch and basically rebuild your company’s identity from the ground up – and throw away all the positive associations it’s already developed with your target audience.

If you need help with branding for your financial website, contact us today and we’ll be happy to lead you in the right direction.

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Marketing

Why Financial Advisors Need Professional Copywriters

Great copywriting is the foundation of every successful website. A great looking website doesn’t offer any value to your target market if it doesn’t have good content. 

Effective copywriting should be able to educate people about your company, your brand, and your services. It also tells your story and allows you to stand out from your competition.

To be able to write awesome copy, you need to understand your audience and connect with them emotionally. Without this emotional factor, your brand messaging will fall flat and your company will simply get lost in the mix. 

A professional copywriter knows how to mix the right words to make compelling copy that will resonate with your audience. They’ll plan out all your digital copywriting needs to keep visitors and leads interested at every step of the customer journey. 

Your brand needs many types of copywriting, and each one has different goals. Let’s take a closer look at some of the most important ones, and see how a pro copywriter can give your business a boost.

SEO Content and Blog Posts

One of the most effective ways to improve your website’s search ranking is to fill it with useful content. Ask any digital marketer or SEO professional, and they’ll tell you that content is till kin. 

Blog posts and articles that target a wide range of different keywords will give your website and your brand better visibility as it shows up in more and more search results. 

A professional copywriter will develop your content strategy from the ground up, and come up with a long list of different target keywords that are relevant to your audience and your industry. Writing all this content requires a lot of man hours, which most businesses just don’t have at their disposal. 

When your site has lots of content that provides lots of value to your audience, your site also gets more credibility and trustworthiness in the eyes of search engines. It also makes your company an industry expert and a valuable source of information that people can trust.

It’s also important to note that financial websites have a much harder time getting to the top of search results. Search engines put websites that deal with financial topics under much closer scrutiny because the ideas being discussed can have a huge effect on the reader’s financial stability. It has to first establish a high level of expertise, authoritativeness and trustworthiness if you want your pages to show up on the first few search engine results pages. 

A copywriter can help increase your website’s credibility by seeking out more established websites and writing content for those sites that link to your website. When search engines crawl more authoritative websites and see links to your site, some of that established credibility transfers over to you. Digital marketers often refer to this SEO factor as ‘link juice’.

Website Copy 

Your homepage and all your other main pages play a huge role in establishing your brand’s image. Poorly worded web copy makes your company look unprofessional. Even if everything on your site is grammatically correct, it won’t leave as good of an impression as web copy that’s written by a professional who has lots of experience in sales and marketing copy.

In many cases, you’ll only have one shot at making a lasting impression on your target audience. It’s best if you can make the most out of it and turn one-time visitors into repeat customers. 

Copywriters create great web copy by carefully choosing the right mix of words that not only convey the right message, but also make the most impact on people’s emotions. They also have to think about how the copy will look on the page itself, and make sure that the words and sentences will play nicely with the page layout.

Direct Response Copywriting 

Direct response copywriting is all about convincing people to make a specific action, such as subscribing to your mailing list, signing up for a course, or filling up a form. You’ll often use direct response copy in your emails, landing pages, and ads to direct people through your sales funnel. 

Writing persuasive copy that leads to a specific call-to-action is difficult to master. However, when done well, it produces near-immediate results and boosts your conversion rates significantly. 

A direct response copywriter knows how to create exciting email subject lines and headlines that will capture people’s attention and make them want to continue reading. There’s a huge difference between a convincing email subject line that will make people want to open up the message and follow through with the call-to-action, versus one that will convince people to dump your emails into their spam folder.

It requires a good understanding of human psychology and marketing tactics to be able to write effective direct response copy. Copywriters also need to think of the different scenarios your target audience may be in, and be able to come up with copy that will elicit a positive response no matter what step of the customer journey they are in.

Conclusion

Good copywriting is an absolute necessity whether you need to fill up your website with SEO content, or want to increase brand awareness and customer engagement through social media. Every piece of content or post that you put out is an opportunity to make a lasting impression on your target audience. It’s also a reflection of your company’s professionalism and expertise.

Coming up with good web copy takes a lot of thought and planning. It’s more than just writing words and sentences, it’s about how you deliver your message. A professional copywriter takes care of all the artistic and psychological aspects of effective copywriting, leaving you more time and resources to focus on your clients and your business.

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Marketing

How to Use Facebook to Promote Your Business

Roughly half of the world’s population is on social media. And by far, Facebook is still the most popular social media platform with over 2.7 billion registered users. 

The sheer number of people on Facebook makes it an extremely viable marketing channel for any business. It also has a rich set of features that make it easier to connect with your target audience, and promote your brand in new and very creative ways. 

According to Facebook, 2 out of 3 users surveyed visit a local business page at least once a week. There are also lots of successful new businesses that rely solely on their social media presence to generate demand for their products and services. 

If you still haven’t set up your Facebook business page, or are still struggling to get traction for your social media presence, read on to learn some quick tips that will help boost awareness for your brand.

Creating and Optimizing a Business Page

The great thing about Facebook is that it’s completely free to set up a new business page. Even though it’s free, you still need to make sure it’s properly filled out. 

  1. Upload a profile photo and cover photo that’s consistent with your existing branding. 
  2. Add details like your phone number, email address, office address, website URL, and business hours in the ‘About’ section. 
  3. Add a ‘Call-to-Action’ button below your cover photo. There are many different actions you can assign to this button depending on what your business goals are. You can set it up so people can send you a message via Facebook, call you by phone, send an email, join your Facebook group, visit your website, or even schedule an appointment.

Start Getting the Word Out

Don’t be shy about inviting people to your Facebook page. Start by sending out invites to your friends and family. The people you do business with will also be happy to support your new page, so don’t be afraid to invite your existing business and professional contacts. Ask your team members and employees to invite their friends and family, as well as people from their own professional network to your business page. 

Let the people in your mailing list know they can also follow you on Facebook, and make sure every new email has a link or button to your Facebook page from here on out. Add social media links to your website so that new visitors and existing clients can see your updates on their news feeds.

It’s important to maximize the potential of your existing network so that you can get as many followers as possible. This not only allows you to establish yourself as a well known and trusted entity, but also lets you get sufficient feedback about your content strategy. Let’s face it, if people see that you only have a handful of followers, they’ll get the impression that your business is not very successful.

You can and should also use your Facebook business page to connect with other related businesses that aren’t your direct competitors. Join Facebook groups that may be interested in your products and services to increase awareness for your page. You might even want to create your own Facebook group so that people who are truly interested in your brand can get together and share ideas.

Mix Up Your Content

Facebook is no place for boring or bland content. You also shouldn’t spam your followers with dozens of posts a day. As easy as it is for people to click ‘Like’ on your page, they can also just as easily unfollow you and write off your brand altogether.

It’s important to remember that you’ll be competing for people’s attention as they scroll through their social media feed. So think long and hard about what you post, and consider what it says about your brand’s reputation. 

The great thing about Facebook and other social media is that you have more freedom and be more creative with your content. You can post different types of content so that people will see the different sides of your business. You could post a link to one of your highly informative though leadership articles one day, then post a hilarious video on the next. You can also simply add one or two comments about an industry-specific news article that your followers might find interesting. 

The bottom line is that social is just as much about connecting with people’s emotions as it is about providing them with information that they’ll find valuable.

Pay Attention to the Feedback

The beauty of social media is that it’s not just a one-way street. Followers can interact and engage with your posts by reacting or commenting on it. 

If you’re not getting much engagement on your content, it’s time to switch it up and reconsider your content strategy. Pay attention to previous posts that get the most interaction and find out why it’s effective. 

When you post content that really resonates with your audience, they’re more likely to share it through their own profiles which increases awareness for your brand even more. 

A crucial tool that will give you valuable data about your user engagement is the Facebook Insights tab. It’s a built-in analytics tool that gives you a closer look at how well your page is performing.

Facebook Ads

You don’t need to spend money on Facebook ads right away. But if you want to grow your audience even more, it can offer a high return on your investment

Like everything else on Facebook, it’s best to get your feet wet first before diving in. If you have little experience with Facebook campaigns, you might not get any results and end up feeling like you’re just throwing money away. In these situations, you’re probably better off hiring a professional digital marketer who can guarantee results.

The great thing about paid Facebook advertising is that it gives you lots of tools and data to work with. You can target specific demographics based on lots of different factors such as age, gender, location, interests and behaviors, among many others. This allows you to tailor your ads to appeal to a specific audience so you can get the most out of your ad spending.

You’ll also have to choose from a number of different ad types that Facebook offers. You’ll find image ads, video ads, carousel ads, Facebook Stories ads, and Messenger ads, just to name a few. Each one of these ad types will have different text and multimedia requirements – so it’s best to focus on one ad type if you’re just starting out.

Of course, the response you’ll get from your ads will still depend on how much value your offer provides and how you’re presenting the offer. Just because you’re spending money on Facebook ads, doesn’t mean your results are guaranteed. 

You’ll have to test different Facebook ad campaigns thoroughly first if you want to limit your losses on ad spending. Pay attention to what the data and analytics are telling you, and refine your ads to address any glaring issues.

Key Takeaways

Getting a Facebook business page up and running is extremely easy. If you don’t have one yet, or if you haven’t updated your page in months, you should make it a top priority. 

Facebook is an extremely powerful marketing and advertising tool, so you should put some effort into getting the basics right. Make sure all your contact information is updated, reply to messages promptly, and update your page with new posts every couple of weeks. Otherwise, people will think that you’ve gone out of business.

It’s going to take time to get really good at creating posts that generate a lot of user engagement, so don’t expect your posts to become viral hits if you’re just starting out. What’s important is that you learn from your mistakes and use the data that Facebook gives you to guide your social media marketing strategy. This is especially true for paid Facebook ads. Even if you have a huge budget to throw at it, you won’t get any results if you just go into it blindly.

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Marketing

How Logo Design Affects Brand Image

When you’re just starting out, you may think that getting a professionally designed logo is just an unnecessary cost. But as your business gains more visibility, your logo is going to play a bigger role in your marketing efforts.

Even if you don’t have the budget to pay a top firm to create all your marketing collateral, you can always start with a simple logo and redesign it later. Just don’t do it randomly and out of nowhere. You might end up throwing away all the brand awareness and brand equity you’ve built up using your old logo if you suddenly decide to revamp it completely.

Why Logos Are Important

If you think of your favorite brand, you’re almost certainly going to think of their logo first. This brand association is one of the main reasons why big companies put a very high value on their logo. 

A logo is more than just an image with a fancy design. It’s a symbol that not only represents your company, but also gives people something to easily remember you by. 

If that’s not enough, read on to find out how logos can impact your brand’s image and people’s perception of your company.

Facilitates Positive Associations With Your Brand

If your logo looks amateurish and hastily put together, people will assume that you do business in the same way. 

In a lot of situations, your name and logo are going to be the first things that people will see. A poorly designed logo will negatively affect people’s perception of your company even before they take a look at your products and services. 

It’s hard enough to get people’s attention. When you do get people to notice you, a logo can help reinforce positive feelings about your brand. When people are in a positive frame of mind, they’ll be more receptive to your brand’s messaging. 

Differentiates you From Your Competitors

With the amount of ads and information most people are exposed to everyday, you can easily get lost in the mix and quickly be forgotten just a few minutes later. 

A great looking logo helps bridge this gap when it’s consistently placed on all your marketing materials. Logos can replace lengthy names and descriptions, and can be easily placed everywhere.

Even if someone likes the message that you’re putting out, there’s no guarantee that they’ll remember where it came from. A persistent logo that’s unique makes it easier to identify your brand and your products, and set it apart from other businesses in the same space.

The Psychological Impact of Logo Designs

Many studies have shown that different visual elements can influence how people perceive your brand and their buying decisions. These psychological effects also apply to your logo’s design.

Your logo’s color, shape and fonts all play a role in how consumers see your brand. As a quick example, your logo can help your company come across as either conservative or modern. Your design choices can also make your brand look either very exclusive, or more approachable and down to earth. Each element has to be planned carefully so that the resulting design can convey your company’s story and its values. 

The elements you choose also have to work well together so that it’s more pleasing to the eye. A logo that has too many elements can also be difficult to understand, and end up not being very remarkable to consumers. Most iconic logos are relatively simple with only one or two outstanding features, but they’re all very effective at capturing people’s attention.

Final Words

At the end of the day, a logo is just a symbol. It means nothing if your brand can’t live up to people’s expectations. In a sense, it’s value lies in the aspirational qualities it can deliver to both the consumer and the business itself.