If you’ve found yourself in a slump in terms of your firm’s business growth, your current marketing efforts are probably not being as effective as they used to be. To get yourself out of the rut you’re in, here are a couple of marketing tweaks you can try to get more leads and prospects through the door.
Focus on Your Social Media
The idea of using social media for your marketing may sound like a chore, but it’s something that every business has to focus on nowadays. The number of people who use social media in the US stands at around 70% of the population and it just continues to rise. Facebook continues to reign as the most popular social media platform with 74% of its users logging on daily.
With all the time people spend on social media, you want to make sure your brand is highly visible on different platforms. Creating dedicated business profiles is not enough though. You also need to be posting regularly and boosting your posts so that you can show up in people’s news feeds.
It’s also important to engage with your followers and actively respond to comments and messages to show that you care about what they have to say and that it’s not just about you.
The great thing about social media is you can target specific demographics and make yourself easily discoverable by paying for sponsored posts. This can exponentially grow your following and generate more interest in your brand.
Fine Tune Your Web Copy
Nowadays, website copy that’s just good enough is not going to cut it. You’re competing with lots of other financial advisors and even robo-advisors, so you have to give people a compelling reason to pick you over the others.
If you’re not sure what works and what doesn’t, you should consult with a professional digital marketing team or a professional copywriter to audit your existing copy and suggest improvements.
If you’d rather go the DIY route, you should at least test different versions of your web copy to find a winning formula that will really resonate with your target audience. Check out what your competitors and other successful brands are doing and try to implement those best practices into your own copywriting style.
Use Reviews to Highlight Your Strengths
As everything becomes more digital these days, people have become more reliant on online reviews when it comes to making buying decisions. In a lot of cases, it only takes one or two glowing reviews for someone to pull the trigger and choose a product or service.
This means you need to empower your clients and allow them to leave reviews on your Google My Business, Yelp and Facebook pages, among many others. Of course this leaves you vulnerable to negative reviews, so you need to actively manage your online reputation and quickly address negative feedback in a professional manner.
Give Your Content Marketing a Boost
Content marketing is still one of the most effective ways to boost organic traffic to your site and improve your search engine ranking. Of course, if you’re too busy taking care of your clients’ needs and keeping your firm running, it’s in your best interest to find bloggers and content marketing agencies who can produce your content for you. When it comes to hiring writers, you need to make sure that they understand the industry well so that they can easily come up with high-quality content that will resonate with your target audience.