LinkedIn has always marketed itself as the social media platform for professionals. It’s not as popular as Facebook, Instagram or Twitter, and you certainly won’t find funny cat videos or the latest dance craze on your LinkedIn feed. But if you want to make your mark in your niche, gather more insights about your industry, … Continued
We often hear how important good branding is for a company. But what does branding really mean and how can it help your financial advisor practice? Most people think branding is all about having a nice looking logo and a catchy brand name. But to marketing and branding professionals, it encompasses everything that can influence … Continued
Wouldn’t it be nice if all you had to do was write great content, post it on your website’s blog section, then just watch your traffic increase? Unfortunately, that would only be possible if you were the only financial advisor blog on the web. The reality is, creating content is only half the battle. You … Continued
The financial industry has been slow to get on board with inbound. This is advantageous to you. Any improvements you make to your inbound marketing can put you way ahead of your competition. We recommend adding video to your marketing. In particular, an explainer video can increase your financial services leads. Here’s why you should … Continued
Blogs are a great addition to any website because it gives you an avenue and a reason to produce more content for the web. Blog posts and articles can be very valuable for your target audience because it gives them solutions to their problems. Being able to showcase your expertise in a topic also helps … Continued