A site that’s filled with lots of great content can be informative. But it’s not going to be as interesting, eye-catching, or engaging as one that uses infographics, graphs and charts. This is especially true when it comes to pages that deal with financial topics and information, which can put many people to sleep. Because … Continued
No matter how great your content or value propositions are, you’re not going to get good conversion rates if your website is not visually appealing. When people see a poorly designed website that doesn’t even try to look good, they’re going to assume that the business behind it isn’t all that great either. Your website … Continued
If you think your website visitors are paying much attention when reading your content, think again. There is a high chance that they aren’t. When it comes to the web, here’s a fun fact — People scan; they don’t read. Most people will simply skim through a web page to find keywords that are relevant … Continued
Getting to the first page of Google’s search engine results page is a huge challenge for any website. It’s especially difficult for financial websites and financial advisors because they deal with topics that directly affect people’s finances and quality of life. Google’s algorithm has gone through major updates over the last few years to make … Continued
Traditionally, financial advisors didn’t really care all too much about their public image. Most of their business came from referrals and they didn’t have to do too much marketing or advertising to grow their client base. A good reputation within their community is all it took for new clients to seek them out. But now … Continued