Most small business owners don’t even think about updating their website until something goes terribly wrong. A lot of people just treat their website like a digital business card and don’t really consider how much it impacts their digital marketing. To them, redesigning a website will seem like a frivolous exercise that will cost a … Continued
Building a great looking website nowadays doesn’t necessarily require much technical expertise. With WYSIWYG (What You See Is What You Get) website building platforms such as Squarespace, Wix or Weebly, you can pretty much create a website in a couple of hours. You just need to pick a template, drag and drop the design elements … Continued
A financial business needs to grow its client base in order to survive, and website traffic alone isn’t going to ensure that growth. There’s no denying that generating traffic for any type of website takes a lot of work and dedication. But not everyone who visits your site will become a prospect or a high … Continued
If you want to see consistent organic traffic you can’t ignore your mobile audience. Roughly half of the world’s Internet traffic is on mobile – which is a pretty big percentage. This isn’t too surprising since most people are glued to their smartphones from the moment they wake up until they lie in bed for … Continued
Great copywriting is the foundation of any effective marketing campaign, and the financial services industry is no exception. Writing for this industry requires even more skill because one has to earn people’s trust and most transactions involve significant amounts of money. The stakes are much higher because it deals with people’s financial futures which directly … Continued