If you think your website visitors are paying much attention when reading your content, think again. There is a high chance that they aren’t. When it comes to the web, here’s a fun fact — People scan; they don’t read. Most people will simply skim through a web page to find keywords that are relevant … Continued
Getting to the first page of Google’s search engine results page is a huge challenge for any website. It’s especially difficult for financial websites and financial advisors because they deal with topics that directly affect people’s finances and quality of life. Google’s algorithm has gone through major updates over the last few years to make … Continued
Traditionally, financial advisors didn’t really care all too much about their public image. Most of their business came from referrals and they didn’t have to do too much marketing or advertising to grow their client base. A good reputation within their community is all it took for new clients to seek them out. But now … Continued
Your website once stood at the pinnacle of Internet technology. It looked great, ran well, and your clients and prospects loved it. But this was several years ago, and the once modern design now looks old and dated. The site itself has several bugs that haven’t been attended to, some pages don’t load quickly enough, … Continued
If you’re at a crossroads and are not sure about how to move your business forward, you might want to think about allocating some funds for a website redesign. Most business owners are reluctant about changing their website because it not only costs money, but can also be very challenging and frustrating – especially if … Continued