Landing pages are used in digital ads, email marketing, and PPC (Pay Per Click) campaigns so that users can be redirected to a page with a specific call-to-action. It’s just one page that presents all the details of the offer and contains specially tailored copy that completes the ad’s initial message or offer. A landing page’s … Continued
Building a successful financial website requires more than just good visual design and great content. It also needs to be user-friendly so that your visitors, leads and clients can easily find what they’re looking for and accomplish what they set out to quickly without getting frustrated. What Makes a Website More User Friendly There are … Continued
Blogs are a great addition to any website because it gives you an avenue and a reason to produce more content for the web. Blog posts and articles can be very valuable for your target audience because it gives them solutions to their problems. Being able to showcase your expertise in a topic also helps … Continued
A site that’s filled with lots of great content can be informative. But it’s not going to be as interesting, eye-catching, or engaging as one that uses infographics, graphs and charts. This is especially true when it comes to pages that deal with financial topics and information, which can put many people to sleep. Because … Continued
No matter how great your content or value propositions are, you’re not going to get good conversion rates if your website is not visually appealing. When people see a poorly designed website that doesn’t even try to look good, they’re going to assume that the business behind it isn’t all that great either. Your website … Continued