Why Website Speed is Important & Tips to Increase It

Why Website Speed Matters & Tips to Increase It

With the enhancements in the technology, we humans are losing our control over our patience level. While we visit any website what we expect from that particular website is to load within seconds so that we can grasp information without wasting even a single second. We want the website to show up as quick as it can, regardless of device and what if our financial advisor websites takes some milliseconds more as compared to that of others, we obviously tend to hop on to some another option!


Right? Of course yes!


And moreover, if your website is taking more than 3 seconds to load then it may also be one of the major causes for you to lose much of your viewers which eventually mean that you are losing out on your revenue as well!


Not sounding good!


So, let’s give you insight with some of the most appropriate tips and trick which one should bring in use to surge up the speed of their website.

Important Tips to Increase Website Page Load Speed:


  • Minimize Your HTTP Request

The first and the foremost step that one must follow is to get the HTTP of their website minimized the fact remains very clear as the requests are counted every time a browser a pages, file or an image from the server, which means that more the requests more will be the time taken by your website to load .


  • Get Used to Content Delivery Network

When you tend to host your website on a Content delivery network, it turns out to be one of the most convenient ways to surge up the speed of your website, thus saving 65% of the bandwidth.

The working of a content delivery network is quite simple as it is regarded as one of the high-performance networks of servers which helps the visitors who come from any of the geographical areas to get their website load as fast as possible.


  • Work on Your Caching Plug-in

One of the most convenient ways to enhance the speed of your website is to install a caching plug-in such as WP Super Cache etc. Many of the plug-ins is easy and free to download and use as well.


  • Optimize the Image that You Use

Images do play a very important role in enhancing the speed of your website. The main reason why optimized images are used is to create a connection between your services and your viewers. If you are working on word press, you can easily install a WP Smush which helps to maintain the quality of your image yet optimizing it!


Bottom Line!

Loading of a page does matter a lot in gaining new customers, so use the above tips while you build your financial advisor websites so that you can provide your new as well as existing customers a perfect website.


Best Landing Page Design Practices that Helps to Generate More Leads

best landing page design practices


A landing page can be easily defined as a page which is visited by a visitor either by clicking on an advertisement or through a redirected link. People who are new to this business tend to make a huge mistake by directing most of their PPC traffic either to their website or mostly to the homepage. When there is a fixed landing page which is directed to different types of offers they tend to be considered as an essential part as they act as an add-on to provide a user-friendly experience for the new visitor. This eventually helps in surging up the conversions for your business!


Conversions of your relevant data into something which is more informed does help as a funnel for the smooth path which helps in the production of more leads and sales for your financial web design. Today in this article we will enlighten you up with some of the best techniques which will help you to allure many of the prospects and transform your visitors into clients.

  • Make the Information Crisp and Clear

Talk about a landing page, it must consist of all the information which is relevant and necessary, though the information which is provided should not be a gimcrack as it will gradually be overlooked by them. So always try to provide the information which you think may interest the visitors.

  • Make Your Landing Page More Customers Friendly

While you are starting to bring in the optimizing techniques into your business the first thing that you must consider is to make the user experience more easy as well as friendly so that the visitor provides you with positive feedback. Try to make it as easy and mart as you can as it helps your visitor to understand well about the services offered eventually turning them into leads.

  • Combine Contrasting Colors

Use colors in such a way that it attracts visitors, try to provide your visitors with contract colors in addition with the clarity. As it will not only make them interested in your content but may also turn them into your clients.

  • Bring in Use Call-to-Action Key

When you introduce a Call-to-action button on your website make sure that it is not confusing your visitors, make the information clear and concise. Most of the websites try to stay away from any sort of fancy language which might be difficult for visitors to understand.

  • Addition of Contact Information

Addition of contact information in your financial web design is a must thing for a company to follow as it helps the visitor to contact the company directly. You can provide your information in different ways so that it is directly redirected to your landing page.



If you are just about to get started with landing page optimization on the financial web design then this article will for sure help you in boosting up your conversions!



5 Things You Should Know Before Hiring a Financial Web Developer

5 Things You Should Know Before Hiring a Financial Web Developer


Building a website can be very tough if you don’t have enough skills so in that case it is always advised to hire a financial web developer. A professional can understand the actual requirements of your website, provide the solutions accordingly as this is what they pro into! But before you hire the right web developer, it is very important for you to access him, according to the requirements for your website, after all, he will solely be the only person to create a perfect representation of your business.


So, it is an important task for you to judge the abilities of the person before you hire them! Here in this article, we provide you with some of the tips which you must care about while you are in the middle of the selection process.

  • Lookout for Perfect Qualifications

Degrees are just the prerequisite that every company looks out for but what really matters are the ideas. If you have an innovative idea it will be easy for a professional to implement different techniques to extract much of the revenues.

  • Services Expertise Into

It is important for you to provide your customers a comprehensive package where they can get everything that they are looking out for like the advice on taxation, insurances, investments, etc.

  • Type of Clients They Have Dealt With

It is good to know the type of clients a person has already dealt with, it will at least give you a broader idea of how they deal with their customers.

  • Can They Provide With References

Providing a reference automatically gives you the trust that your planner is not hiding anything from you, which is also considered as one of the best ideas as it gives the clients a sense of trust and satisfaction.

  • Look Out for An Attitude, And Not a Skill Set

While you hire a perfect professional for your company, you must keep looking out for an appropriate attitude in a person which helps to enhance your business.


5 Creative Website Design Ideas for Financial Advisors

5 creative website design ideas


Each and every website has one of the most robust tool which is used for marketing purposes as it has great potential to trigger and get new customers, which also helps you to retain and get your existing customers engaged well with you. With the help of such financial advisor websites, all the advisors get the opportunity to change their creative outlook into reality and we guess that this is what they like to do, to bring something new and fresh to the plates of their clients.

So, let’s give you a little sneak peek of something which we have got most inquiries about, which is how to build a user-friendly yet an outstanding financial advisor website.

But before we start, there is one thing that one must keep in mind while they develop a good website is that every financial advisor websites must be informative so that it creates an impact on its viewers hence helping in lead generation.


Money Flow – Advisor

This website is one of the most responsive websites which is built to let the viewers know about the company’s different services. Each and every column is well defined so that the viewer gets to understand well about different services like that of retirement plans, wealth management, etc.

The construction of the website is very eye catchy, which lets the viewers stay back on the page.


Vistica Wealth Advisor

This California based website is also one of the most user-friendly websites which help to showcase its different services that they provide.  The boldness of the words and the icons helps the viewers get to the appropriate place and seek appropriate information as well.

They have a page called “who we serve” is also one of the catchiest ideas, which further informs in some of the most creative ways

  • Individuals and families
  • Institutions
  • Retirement plans sponsors

The other page well defines the client’s experience with the company!


Nelson Financial Services –Website

A website which contains appropriates icons helps the viewers to understand which way they are supposed to proceed and also helps them to understand the type of services that the website provides them with. This type of website not only helps in lead generation, but also plays an important role to engage the new as well as existing clients.

The page of “Meet our Team” helps you understand them well and by clicking on it you easily get the details.


Streamline Financial Advisor

Getting into the top numbers of financial advisors websites, need to have many reasons and this is one other reason why we have selected Streamline Financial Advisor. The website which provides its viewers with an informative video right on the home page is just like a cherry on the cake as it helps the viewers to understand your services well.

The second catchy thing this website has is the crisp and clear contact information.

A website which has a lot of plus points holds great opportunity to be viewed by many people.


JP Maxwell Financial Advisor Website

This website showcases its goals and how they will achieve it though there are much of informative content available for the viewers emphasizing on the different services. The color selection of the website is an add-on.


Bottom line!

Don’t waste your time in finding the best ideas to create financial advisor websites, but try to look it as if you are the viewer as this will help you to understand where your website is lacking on!


The motive of AltaStreet is to help all of its clients to create a well-established web presence bundled up with professionalism, trust, and credibility. This website helps to build much user-friendly financial advisor websites.


5 Things to Consider When Optimizing Website for Mobile First Indexing

Google has started to work in the direction of indexing web pages and the main reason behind this change is the extreme output of web pages from the mobile as compared to that of the desktop versions available which is popularly known as “mobile first “indexing. After all, this is the only place where people of all the groups are heading over too.


The fact that lies are that mobile has started to overshadow web and now companies with financial web design are understanding the importance of mobile websites. Mobile first indexing playing an important role as the majority of the audience is the mobile users which help to enhance the search rankings as well as the traffic on to the website.


So let’s enlighten you up with some of the most important things that one must consider while preparing a website for mobile first indexing.


  1. Opt for Mobile-Friendly Design: Majority of the audience uses the mobile version of your website so always make it a point to make your website more responsive and user-friendly.
  2. Content Must Be the Same on Your Mobile Website: Make your content similar on your website as well as on your mobile website and by that it means the links, articles must be the same.
  3. Your Mobile Website Must Be Fast: No one likes a slow website so you must make it a point to make your website load as fast as possible. In fact, pages on Google do load in less that 1.10seconds! That’s quite a number to deal with.
  4. Structured Mark-Ups Must Be Same: Structured mark-ups are basically a place which contains all of the important information about your website may it be descriptions, titles, etc. Google plays a very crucial role here as it helps to sort and rank your website accordingly.
  5. Get Your Mobile Website Verified: This point may sound very easy but just in case if you missed on this point then my dear, your website may face the issues of improperly paced or missed skipped by the most common search engine. Try to get your website verifies as soon as possible in Google search console.


Bottom line!

Start to enhance your financial web design as well as the mobile version of your website because if you don’t start to work on your mobile first indexing you will eventually notice a fall in your traffic which is just not accepted by anyone.

Statistics That Show the Difference Great Web Design Makes to Your Business

If you invest in one thing to improve your business this year, make it web design.


“But I have a website already!”


Of course you do. But, is it giving you plenty of business? The reality is, if you haven’t updated your website within the last three years then the answer is probably no. Having a website that is “good enough” isn’t good enough. It could be causing more harm than good.


Invest in making your website great and you will reap the rewards. If you’re not convinced of this, let’s take a look at some statistics…


Every second counts


You’ve got just 50 milliseconds to make an impression. Yes, you read that correctly. 50 milliseconds is how long it takes for a person to form an opinion about your website. If they don’t like what they see, there is a lot of choice out there and they are likely to move swiftly on.


If they do like what they see, you’ve then got a whopping 15 seconds to deepen their appreciation, otherwise you’ll lose them.


You need to make those precious few seconds count. By having a business website that gives a positive impact immediately, you are going to be capturing more eyes for longer amounts of time. The longer a user lingers, the more likely they are to buy.


Keeping people on your website with a combination of great design, intuitive navigation, and useful, up-to-date content is crucial for those conversion rates.


If it’s broken, fix it


Let’s say you’ve got the user to stay on your home page for more than 15 seconds, but when they start browsing the rest of the site they find it’s tricky to navigate, full of broken links, and bad quality images, all set within a poor layout. You can almost guarantee they’ll be off to one of your competitors before you can say “click to go back.” You can also be fairly sure they won’t have anything good to say about your website either, which reflects badly on your business.


A huge 94% of negative website feedback is design-related. That is not a statistic to ignore since there are few faster ways to kill a business than having negative reviews plastered all over the internet.


Also, 47% of people expect a website to load in two seconds or less and 39% of people will stop engaging with a website if the pages take too long to load. Slow-loading websites cost the retail sector $2.6 billion in revenue each year.


Redesigning your website so it runs at optimum speed with no glitches will gain you customer confidence in no time and ensure you don’t become part of these statistics.


Looks matter


People are always attracted to beauty. It’s human nature. If your website is an ugly duckling in a river full of swans, few will give you a second glance. Beautiful web design matters if you want people to stay longer than a few seconds on your website and read about what you have to offer.



Adobe’s survey showed that if people are given 15 minutes to read some content, two-thirds of them would rather view something beautifully designed. Furthermore, 38% of people will leave a website if they find the content or layout unattractive.



Don’t let an outdated and badly designed website lose you business. A modern design with a considered color scheme and winning typography will go a long way in maintaining your business’s professional appearance.


Who you gonna call?


According to Curatti, 70% of small businesses fail to place clear call-to-action buttons on their websites, and a huge 40% of visitors will leave a website if there’s no clear contact information available.


There’s little point in advertising your products or services if people have no idea how to contact you about them.


No-one likes to search a website for a phone number, so having clear and obvious call-to-action buttons and contact information allows users to easily get in touch. This includes location maps and directions if you have a physical location that customer can visit.

Get mobile

With most people now doing their web browsing via their smartphones, it’s crucial for a business to ensure their website is optimized for this. If not, you could be missing out on a huge chunk of business. 85% of adults now think that the mobile version of a website should be as good as, if not better than the desktop version. You cannot afford to ignore this fact.


Your reputation is at stake


Having a bad website doesn’t only lose you business, it also decreases customer confidence. According to Stanford, 75% of users admit to judging a business’s credentials based on its web design.


Your website must make a good impression, otherwise you run the risk of not only receiving bad reviews, but also generating far fewer repeat customers. E-consultancy says that 88% of people are less likely to return to a website after a bad experience.


Your website needs to inspire trust and reliability to gain repeat business. Redesigning your website to be user-friendly as well as aesthetically pleasing is a smart business move.


Taking all these facts and figures into consideration, there has never been more reasons to put website redesign at the top of your priority list. There’s too much at stake not to do it. If you ignore the needs of your website (and, therefore, the needs of your potential customers) for too long, you risk losing vast amounts of business as well as customer confidence and trust.


Most businesses need to redesign or update their websites routinely, but this doesn’t need to be difficult. It is worth hiring a professional design team that can make light work of keeping your website and your financial services business relevant to modern users.

How to Redesign Your Financial Website

Your website was once the pinnacle of internet technology. It looked great, ran well and customers loved it. But, this was several years ago, and the good-looking design now looks old and dated. The site itself has several bugs. Pages have a tendency to crash. You’re experiencing a decline in traffic.


It’s time for a complete overhaul but how do you go about doing this and where do you start?


Here are a few pointers to get you going in the right direction:


Identify your target market


You might already know who your target market is, but is your website geared toward them? Whether you’re marketing to high net-worth individuals or the average person on the high street, it’s important to ensure your website is appealing to your target demographic.



To do this, put yourself in their shoes and really think about what they would want in a website and how they would want it to operate. This means using all the tools at your disposal to help you understand their lifestyles, culture and the society in which they live. Then you need to ensure that you have a website that reflects that.



Acquiring and using feedback to achieve this goal is incredibly important. Make sure you are gaining a lot of data and information from user testing. This involves asking test users from your target market to go through your new website with a fine tooth comb. If you are too close to your own design, it is likely that you will miss the tiny details that could make all the difference. Your test users, on the other hand, won’t know your site intimately and are the most likely to find inefficiencies or outright mistakes.



Use their feedback to improve your website. The more feedback you get from your target market, the more you can customize the site to suit their needs.


Keep regular customers informed


What do you do when you try to click on a website only to find it currently offline? You go elsewhere.


If your current design is putting off potential customers, don’t keep your redesign to yourself. Keeping loyal customers informed about what you are doing is a courtesy, and it will discourage them from straying.


You may even wish to go a step further and give them the low down of why you are redesigning the website. This can be an opportunity to demonstrate all the ways in which you understand their needs and how you are willing to go the extra mile to meet them. This kind of detail can go a long way to keep visitors interested and make them more likely to return.


Turn your website overhaul into a marketing opportunity by making it exciting. Hold a webinar to introduce the new features of the website or have a Q&A session. Build it up to pique people’s curiosity and to ensure that come launch day, they’ll be logging on to see what all the fuss is about.

Get your branding on-point and your content up-to-date

A website that runs smoothly is wonderful, but you’re missing out if your branding still doesn’t cut it. Revisit your color schemes, images, and typography and consider updating them. Like an old house with ancient wallpaper, refreshing the “décor” of your site can bring it into the modern age.


Scrutinize your content to make sure it’s current and speaks to your target audience. Don’t make the fatal error of having out-of-date information about old products and services that are no longer available. In a heavily regulated area like finance, it is crucial that your product information is up-to-date at all times, without exceptions.

Optimize for mobile use

Since most people use their smartphones to browse websites, you really need to be making sure your website is optimized for mobile use. If not, you are losing out on a good wedge of business.


Ensure that mobile compatibility is built into any website redesign.

Use current technology

Research which software you are going to use to build your website. You don’t want to start using a software product only to find out it’s being discontinued in a year. A prime example of this is Flash. The technology is no longer supported by most web browsers, yet you can still find websites that are using the program. Surprise surprise, their websites don’t run properly, if at all.


Find a reliable product that can build your website perfectly and is likely to remain in use in the coming years.

Update your SEO

SEO (search engine optimization) refers to thoughtful use and management of the keywords and phrases that users put into search engines to find you. If your website isn’t optimized for SEO, you may be making it significantly more difficult for people to find you online.


Your SEO efforts need to be up to scratch if you want to stand any hope of appearing on page one of a Google search. Going through your website page by page and optimizing each one with keywords and phrases will get you on the path to ranking well in search results. SEO is a part fine art and part routine maintenance. Make sure to revisit SEO often.


Don’t just leave it!

You’ve redesigned your website. It’s as perfect as you can get it. Don’t rest on your laurels. Put a plan in place to prevent the website from becoming outdated again in the future.

You need to be doing the following on a regular basis to keep your website current:


  • Updating product and service information
  • Ensuring SEO is effective
  • Testing for broken links, pages, and glitches
  • Gaining customer feedback and acting upon it
  • Keeping abreast of technology and software advancements and incorporating them where necessary


Also, make room in your budget for another redesign in the not too distant future. By keeping on top of your web design and making sure it’s 100% relevant to your customer base, you should see your conversion rate increase.


Any potential customer is going to want to spend time browsing your website if every part of it is up to date. It’s an investment to update your website, and it’s one you can’t afford to delay, let alone forget.

Of course…you are very busy, and we build websites to build your business. Let us do the heavy lifting… contact us here.

>>> People Scan; They Don’t Read <<<​

Why web design is as important as content 


If you think visitors to your website are reading your content, think again. There is a high chance that they aren’t. People tend to skim a web page to find words that are relevant to what they are searching for. If your website isn’t optimized for this, the valuable few seconds a viewer spends skimming your page are wasted.


More than half of website page views get under 15 seconds of attention. That’s not a lot of time to make an impression. Even if visitors do linger on your site, they will only read about 20% of written content.


Furthermore, visitors will skip over short words of 2-3 letters and almost always fixate on the longer words, which are more likely to be relevant to what they are searching for.



Going by the statistics, if you’re still reading this, you’re doing more than most people!


Unfortunately, businesses spend a lot of time trying to stuff as much information as possible into their sites but nowhere near enough time figuring out how to get people to read it. This is a grave error. Before a business can even think about converting website viewers into prospects or customers, they must first find a way to make them linger on their page and read the information available. 


Fortunately, there are some ways that a business can use high-quality website design to keep the window of opportunity open.


The left side matters


Viewers spend an incredible 80% of their time reading the left-hand side of a web page whereas the right-hand side only gets a mere 20%. This makes sense considering most of the world reads from left to right. 


A good website will make sure it has its most eye-catching statements to the left of the page to ensure maximum exposure when someone visits.


People read in an “F” pattern


The first few lines of text get the most attention. The next few get less. The further down the page a viewer goes, the less attention each line of text gets. This results in an “F” pattern of reading across the page.


What businesses should take from this is that they should be placing their value proposition and hard-hitting statements at the top of the page. Menus should be placed elsewhere, such as along the top or on the side.


Typography needs to be on point


Messy, unreadable fonts are an instant turn off to anyone looking for information. It’s fine to get creative with typography, but always keep the viewer in mind when doing so. Clean, easy-to-read fonts get the most positive reactions. 


Also important is:



  • Choosing fonts that pair well together.
  • Ensuring font sizes are uniform throughout the website.
  • Maintaining good contrast between the background and text.
  • Keeping headlines short and powerful.
  • Avoiding overly wide or narrow text line widths.



Relevant content is key


People are most likely to find the information they seek on a website that has kept its information relevant, on point, and within its niche.


Creating content that doesn’t relate to the overall website makes the specific information harder to find. Keeping content relevant improves the user experience and makes people likely to spend longer viewing your website, which can be good for conversions.


Consumers prefer video


Many businesses are realizing the power of video over text. 45% of web users watch more than an hour of Facebook or Youtube videos a week. That’s a huge amount of people.


A short one-minute video that grabs attention tends to have far more impact than a page full of text. Having a video that auto-plays when someone visits your web page can be very effective.


Pop-up banners are mostly hated


If a business only has 15 seconds to make an impression, it makes sense to direct the viewer to its content, not spend those precious few seconds asking the viewer if they want to sign up to a newsletter or receive a discount code.


It’s no secret that pop-ups are annoying, but well-timed pop-ups can be effective. If you absolutely must have a pop-up make sure you observe the following:



  • Delay the pop-up by 60 seconds, giving the viewer a chance to read some of the content.
  • Only have them appear every couple of weeks. This prevents irritation from regular customers.
  • Make sure the pop-up is relevant to the page being viewed.
  • Make sure the information on the pop-up is extremely useful or valuable to the viewer.



Sloooooow web page loading times



  • With today’s short attention spans, if a website doesn’t open immediately with all images present and correct, a viewer is likely to move swiftly to the next website. It’s extremely frustrating for someone to click on a page only to have to sit there waiting for it to open.
  • It’s imperative, therefore, to optimize your web pages so that they load quickly and without errors.



Here are a few things you can do to ensure this:



  • Minimize HTTP requests.
  • Enable compression and browser caching.
  • Optimize images and CSS delivery.
  • Reduce server response time, site plugins, and redirects.
  • Prioritize above-the-fold content.


This has never been more important. As of July 2018, site-loading speeds are a factor in Google’s ranking algorithms. Fast-loading websites will be bumped higher up the search results. Slow sites will eventually get buried.

To make an impact, the window of opportunity is small. With knowledge of people’s viewing habits, you can create a website that’s not only full of meaningful information but is also optimized for maximum exposure.


You’ve got 15 seconds. AltaStreet can help you make them count.

How Visual Communication Can Make or Break Your Website

A dish can be the most delicious tasting food in the world, but if it isn’t visually appealing, we intend to assume it won’t taste good.


Don’t believe us? Imagine your favorite dish, whether it’s a lobster salad, steak, or painstakingly crafted sushi. Visualize it on your plate. 


Now imagine that dish tipped into a blender, mixed for 3 seconds, and the resulting mush poured into a bucket. It’s still your favorite dish, but now it looks awful. The presentation is all wrong.


We can apply this simple but somewhat brutal logic to web design. If a website doesn’t look good, people are likely to assume that the business behind it isn’t great. There is a good chance that those potential customers, like the patrons of the Bucket Restaurant, will look elsewhere.


It’s imperative that business websites look the best they can to attract customers. This means more than downloading pretty pictures though. There are many factors to consider. Taking them all into account when designing a website can be what makes or breaks your financial business’s online presence.


Let’s take a look at these factors:




The typography of a website is one of the most overlooked factors, yet it is probably the most important. If fonts are chosen and applied badly, no-one is going to be willing or able to read the content.


When choosing fonts, make sure one is selected for titles and one for the main content. Don’t overcomplicate it by adding more fonts. Two is enough. And they should compliment each other.


Ensure the fonts are easy to read, are compatible with mobile and tablet devices, and reflect the image of your brand. Despite being overlooked, fonts do a lot for your branding. 


The overall text layout should look striking yet inviting to read. To help you, we’ve found some great examples of well-chosen font pairings. 


The color scheme


A website’s color palette should be chosen carefully. Colors are always associated with a business’s brand. 


Think of some of the world’s most well-known brands, such as Coca-Cola. They are instantly recognizable by their brand colors.


When choosing a color scheme, go for two statement colors and two or three background colors at the most. Make sure they all contrast or compliment each other. A color scheme that is jarring to the eye will put customers off immediately. The assumption is that if you haven’t paid enough attention to your branding, you may not be paying enough attention to the way you do business.


Keep your colors consistent. For example, all action buttons should be the same color. Have the same attitude with titles, subtitles, icons, etc. An inconsistent color scheme can be as displeasing to the eye as a badly chosen palette.


Take a look here for some award-winning color schemes. 


Images and pictures


The average user takes 9 seconds to decide if they like the look of a website or not. That’s an extremely tight time frame in which to make an impression. Having images that stand out can quickly help the user to stay and browse a website in more depth.


Images should resonate with the target market and appeal to your most promising or valuable potential customers. Images that are not relevant to the brand or that use tired stereotypes or boring clichés will prompt a user to look elsewhere. How many times have we seen those images of people in suits shaking hands or having a business meeting? There’s no quicker turn-off than choosing to apply this overused stock photography.


Use stock images wisely or, even better, not at all. Original images can go a long way in making a positive impact. 




Websites should be easy to navigate, easy to read, and easy to understand. If any of these things is a challenge to the person viewing the website, you are unwittingly encouraging them to stop looking and go elsewhere.


Ensuring each page of the website has a clean layout with well-organized text is as important as the text itself. Having navigation buttons that are clear and concise will help the user to find the information they are looking for quickly and easily.


An often overlooked factor is ensuring the layout looks good on phone and tablets as well as on a desktop computer. Most people now browse on their phones so if the mobile version of a website looks messy then it is eliminating a lot of potential customers.


If information is hard to find, it won’t be found by all your potential customers. People’s attention spans are short and competition is fierce in the financial services industry. It’s important to make sure that all information is easily accessible. 


Check out these examples of great website layout and design.


Grammar grammar grammar


No one likes the grammar police, but then no-one likes a website with poor spelling and grammar either. The number of professional websites that contain bad grammar and spelling errors may surprise you.


Spelling or grammatical mistakes interrupt the reading experience and cast doubt on the business. It’s imperative to check the text of your website for mistakes. Then check it again. Then get someone else to check it. Particularly in the financial services industry, demonstrating accuracy and attention to detail are critical.




Icons are a great way to quickly direct a user to a section of text or to encourage them to explore something, such as social media. However, if these are over-used or irrelevant, their impact is weakened dramatically.


Icons should be used sparingly, therefore, and each should be significant. If an icon doesn’t match the text it represents, it shouldn’t be used at all.


Keep icons uniform throughout the website. Check that their size, color, and design match.


By applying the above ideas, we help financial service businesses create appealing websites that are pleasing to the eye.


Gaining customer feedback and professional help can improve your website’s design, which can make all the difference to your lead generation and conversions.


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The Benefits of Graphics, Graphs and Charts for Your Financial Website

A site full of text can be informative, but maybe not as interesting or eye-catching as one that uses graphics, graphs, and charts. Especially when it comes to financial information, which can often be complex and text-heavy, breaking things up with an easy-to-read graphic or flow chart offers another way to get the information, making your site more accessible and interesting to a wider range of clients.


What Makes a Graphic Attention-Getting?


Not every graphic or chart is equally eye-catching. To successfully grab attention, consider the balance of text and images in your graphic or chart, not only the balance of words and images on the entire page. The goal of an image like one of these should be to convey information clearly and economically.


When creating an image, try to show rather than tell. Use simple color schemes and legible fonts. Make sure that any text is large enough to read without strain. Focus on sharing key information to keep the graphic minimalistic.


What to Turn Into a Chart or Graph


For financial companies, it makes sense to turn anything with numbers, trends, or other measurable figures into a chart or graph. Remember to prioritize things that are actually of interest to clients or potential customers, of course, not only figures that lend themselves well to a visual format.


Use charts and graphs to give a quick overview or introduction to something on your site. Or add them to a page to back up and showcase your company’s conclusions, suggestions, or predictions.


Modern, Attractive Charts and Graphs


There are many options for charts and graphs, from a standard pie chart to spider charts and Venn diagrams. With today’s technology and design programs, it is easier than ever to create a modern, attractive chart that looks so good your customers might even share it with their friends, adding to your page views and improving your prospect pipeline.


If charts and graphs make you think about pie charts, take a look at the visual representations below. Here are examples of modern charts that effectively demonstrate how they can convey information at the same time as being attractive and engaging.




AltaStreet is here to help you optimize your financial website in whatever way is needed to create something that is beautiful, functional, and engaging. Contact us today to learn more about how we can use our expertise in financial services and web design to help you improve your business.