5 Benefits of Integrating Chatbot on Your Financial Website

Financial services are always hard to explain and understand. Hence, the service providers have never learned about chatbots to include in their complex systems. If you’re also one of them, then you should know this new mechanism of solving customer’s problems with artificial intelligence, machine learning, and chatbots.

Here you go with the top 5 benefits of using chatbots in your financial website:

  1. CHATBOTS REDUCE THE LOAD ON THE FRONTLINE

The chat is the most important advantage in business process automation. Having a chatbot on the frontline of your financial business let you free from the frequently asked questions and avoid standard situations. Hence, why to waste the time of a manager, if it can be solved by a chatbot

The main significant benefit of chatbot includes – It decreases a lot of loads that is been traditionally taken by a frontline support service. Nowadays most of the companies are using the live chat program, and it emerged as a great solution. Moreover, your clients may use several messengers, a website or even email. To control so many communication channels is a big mess, which is not easy to take over. Thus, chatbots are considered as one of the most effective tools.

Illustration: Suppose, if a client wants to pull out the information regarding stock quotes and he is not able to find the information on site. At this time, most probably he’d bounce your site or ask for help in the live chat. Despite it, if he asks the same thing to the manager, For sure, it would waste their time and respond to that question. And as our common sense says, more questions always require more time and representatives to answer them. But altogether we don’t want to lose our clients. Therefore, an NLP-featured chatbot would surely go to help you out faster than an operator, who would search for the information in a database.

 

  1. 24 / 7 / 365 SERVICE

 

Who wouldn’t want to open his business for the maximum time? Extra hours always add benefits in the forms of conversion. Moreover, it also increases the customer experience by letting them ask, purchase and give feedback anytime.

So, the best that you can do is to integrate a chatbot into your lead capture processes.

If you really want to remove the burden from the sales managers and use the same energy into a more productive field of sales then you should give priority to a chatbot into your financial business.

 

  1. ENHANCE ANALYTICS & BOOST CUSTOMER ENGAGEMENT

Do you know? Chatbots for financial services are easily integrate able with both internal and external analytics systems.

Where external analytics systems provide you a huge load of information on a user in real-time, which includes their country, county, city, district, client’s time, operating system, browser version, estimated age.

 

This type of data creates a better understanding between client and service providers. Also, with this understanding factor, you are able to come up with a more suiting, personalized offer. In that simple way, chatbots help financial website services to engage customers much more effectively.

  1. CHATBOTS ARE A CHEAPER SOLUTION IN THE LONG RUN

No doubt onetime payment for chatbot integration is very expensive. But, don’t worry in the long-term, it will turn out to overcompensate for your initial costs.

In addition, it reduces jobs in your sales department.

  1. IMPROVES THE CUSTOMER SERVICE

The chatbots integration also greatly improves customer service of financial and banking sector companies. We all are familiar with the fact that the faster and smoother customer service is the better will be the customer’s experience regarding your services and product. And as you know the relations between customer and service provider is taken seriously nowadays to stand tall in today’s highly competitive world.

 

We hope that our piece helped in every possible aspect of describing the importance of chatbots on a financial website.

Web Designing Tips To Improve Your Bounce Rate

The high bounce rate is always a matter of tension in an online business. When we are accusing our content, SEO and marketing strategies, we should also go in the roots of the platform of your business, which is your website. Sometimes a strong basis can resist getting serious problems. Hence, we came up with this piece, which can guide you to improve your bounce rate.

Here you go with the tips:

 

Use the eye-catching images.

Do you know? The white space plays a vital role on a website, whereas and too many images on a website can distract or overwhelm people. Always take some time to enhance the quality of the images that you have on your website. Your investment in a high-quality photograph will benefit your website in the long run. The low resolution and Blurry can portray your unprofessional practices and may ruin your chances of gaining a valuable customer. If you are worried about the custom image, use the stock photographs. However, Stock photography has come a long way but now many modern free stock images are not as cheesy as they used to be.

 

Include social share buttons.

 

Are you up with the vlogs and Blogs? And do they have social share buttons on every blog? If not, then must read the following:

 

The use of feature buttons in the corner always allows the readers to easily share your blogs on social media without having to leave your website. This also promotes brand awareness without affecting your bounce rate. After all, you always want a reader to be so impressed with your blog’s content and click off your website to share a post and end up converting!

The use of social share buttons always reminds the users that they can share your blogs, by encouraging those people who can be your potential consumers.

 

Use colors effectively.

 

People don’t show interest in those things which they can’t read and see. And they will not read those things that they can barely see either. Thus, always make sure that the text on your website is in different colors and textures so that it can get contrasts from the background. Due to this factor, 99% of books have black text on white paper, because it’s easy to read.

You should never hesitate to play around with colors and different tools, but always make sure the colors that you are using are making sense together or not. It is because; no one wants to read a bright blue font on a green background. As we know that there is not enough contrast and the text will be hard to read. Moreover, that same lime green background will not fit perfectly with a pink font; Adding too much contrast and can also strain users’ eyes. That’s why stick to those colors that complement and fit perfectly with each other well.

 

 

Utilize white space.

The white space or negative space is referred to as the blank areas of a web page in between text and images. You may not seem it worthy, but white space is an incredibly important design feature. If you know the effective use of white space then you can easily make a big difference in terms of the readability of your website.

If your website is quite complex and cluttered with too many multimedia elements, then the probability of users getting distracted from the main conversion points can be increased. And they are more likely to exit your site without acting out on your desired call to action. Right there adding your site with correct white space can do wonders to improve your bounce rate.

 

Include an FAQ.

Being a web designer you should know the importance of communication model, which is incomplete without feedback and FAQ. Thus, having a page on your website, which is devoted to answering the frequently asked questions, should be considered as the most focused part of the design. It can also provide a lot of value for your visitors if your users have burning questions. The FAQ or feedback forum is probably the first place a user look when is up with any question and suggestions. If you don’t have an FAQ page or feedback forum, then your users might become frustrated and exit your site.

 

We hope our piece helped you to add valuable information.

Amazing Web Design Ideas to Create Better Website Visibility

In the Digital World, an operating and interactive website runs a long way to charge up your business by posting them at an eminent place in Google search engine pages. The most prominent website design and content are featured to grab the audience’s attention.

Merely, the financial website design should be more functioning to generate heavy traffic to a site because the design adds value to a brand.

Scroll down to study web design ideas that improve website visibility.

SEO-Friendly Design: Never underestimate the value of optimizing your site for browser and humans. Follow the right SEO strategy to land your site in the top results by including substantial on-page SEO tags and elements. The use of relevant keywords in the title and content can give a push to site visibility. Develop appealing and readable content to boost the website ranking.

Fast Loading: Nobody has time to wait for your site to load. In today’s cut-throat world, a user expects quick loading so you can use Pingdom or Pagespeed Insights by Google to analyze website speed and alternate to make it fast. Importantly, a website must load quickly on mobile devices. Unfortunately, if the site is not able to respond in strict time, the viewer will lose interest and switch to another website.

Concentrate on Back-Links: Having pertinent keywords to the blog content are not sufficient for ideal web design; the URL, on-page description and back-links are some other basic requirements to grow the business visibility. In fact, the back-links from similar business websites to your blogs and articles or home-page can be extremely reliable to use for marketing aim. Back-links generation can be a little harder but the right way to create back-links is by approaching other sites, relevant to your brand. In other words, naturally written blogs gain more viewers, likewise create more back-links for your business.

CTA Button: What is the use of your official website if you forget to add the ‘Call to action’ button in the design? This can make a user frustrated while they are exploring where to click for further proceedings if they are satisfied with your products and services. Insert the CTA button on the web page and make sure it is clearly visible on the website.

White Space: There is no denying to say that white space is considered as the best way to improve website visibility because a little vacant space around text or images is enough to please the users. Moreover, some extra miles of space can help the viewers to pay attention to every single detail of the business. In an advanced version of a web page, white space earns special preference.

Social Media Icons: Nowadays, social media is a trustworthy platform to introduce your firm worldwide. It is interesting and beneficial for business owners to add social icons on their website. Therefore, the audience can click if they get impressed with your firm and might be making up their minds to follow your social accounts.

An experiment with website design makes you aware of trends. Hence, this is the time for an online renovation of your firm and in this persona, hiring an agency like AltaStreet can prove a good decision for you.

Why Website Design is important and how it helps in Making your Business Profitable?

When it comes to website design, there are a plethora of thoughts that need to be collected. Your work of establishing a business or company does not end up just by creating a website, there is a lot more to perform.

Not all but most firms have achieved success by investing in online marketing strategies. Sometimes, it provides you profit but its not always true. Think by moving a step forward and integrate your website with an ideal design.

 

Importance of website design

As we have discussed in the starting that there is not just one parameter to lead business growth but several others and in all this, website design is the most precious. In true words, website design can make or break your business reputation. A picturesque design can create a difference in your and competitors’ websites. However, it contributes to bringing conversion rates and lucrative outcomes.

 

Why website design is a cornerstone of your firm?

Although, Financial Website Design costs you a lot, having an attractive design can create outstanding profit for your organization. To bring your business on the peak, its important to hire a professional web designer who can cope up with all the designing conflicts.

Navigation:

Think logical especially when it comes to your financial business. Navigation is imperative if your site has numerous pages. A well-designed navigation bar or menu helps users to scroll for the specific information without getting frustrated. If your site navigation is designed appropriately, users will love to come back to your website.

 

SEO-friendly:

Nowadays, search engine ranking is the most desirable thing to happen for the growth of your business. It is vital to create an SEO-friendly website design. This can possible when you integrate keywords and users can easily land to your website by searching the same on search engines such as Google, Bing, and yahoo.

 

Build trust:

People hardly trust poor design. If they find outdated information on your financial website, they prefer to invest in other organizations. A person who is going to spend a tremendous amount of money, they explore the best design that conveys your business message.

 

A professional website is more successful to build a stronger bond with its audience. Therefore, you will get more opportunities to lead your business.

 

If you are dreaming to have a sophisticated and updated website design, contact the companies like AltaStreet. We look forward to assisting you in all matters.

Ways to Improve Your Online Presence by Investing in a Quality Website Design

Establishing a strong online presence is a harder task. As in the cut-throat world, technology keeps running and it arises up new competitors. The financial website design needs to improve with every trend.

 

According to reports, there are a total of 1.69 billion active websites on the World Wide Web. This figure makes us think that the digital world is far bigger what we think. For a few decades, the trend of the website is growing drastically. Every small to large scale business is dependent on their respective online websites and they should be! Because it gives a platform to make people aware of their brands.

 

Furthermore, in this article, we will discuss effective ways to improve the website design of your business.

 

  1. Mobile-friendly websites

The arrival of mobile technology has brought up a huge change in the way individuals access the internet today.

 

According to research, it’s highly important to design your website as a mobile-friendly so that billions of users who run their world on a mobile device can quickly explore your business. Additionally, people expect brilliant user-experience and it will be possible if a designer creates a mobile-friendly website.

 

As per the last discussion, Google is considering mobile-friendly and responsive web design at the top of the ranking. You cannot ignore that search engine ranking adds value to your organization and it helps you to make your firm visible on the internet.

 

  1. Content creation

Killer content is a king!

Take time and list out all points that you want to add on your website, for instance, products, services, mission, vision, blogs, videos, and contact details.

 

The content creation is a foundation of your website. It must be of high quality and successful to achieve your primary goals by adding points like:

  • Relevant
  • Informative
  • Fun-loving
  • Understandable

 

  1. Invest in social media

Social media is a trend in today’s time. This is one tool you can’t afford to skip at any cost especially if you are planning to improve the website design.

 

Social media is one source that makes people spend their maximum hours in front of a computer, laptop, and mobile phone. It not only improves an individual’s status but also grow business websites.

 

Why not use this privilege for your websites?

Focus on one social platform at a time. Furthermore, keep adding posts relevant to your business. Utilize the power of social media to improve your networks and therefore, it increases brand awareness.

 

The bottom line

Building an online presence sounds good but not easy. In today’s world, you can’t survive with a single marketing strategy. It is highly important to collect a wide variety of ideas to invest in a quality web design.

Creative Website Design Tips For Financial Advisor to Boost Their Conversion Rate

Embark a new journey of your website with a motive to enhance conversion rate. Smart designing can make all the difference. And your website design can make or break the conversion rates. Sources say 46.1% of people identify that the business is credible or not through its outer appearance. So it’s extreme importance to present your website professionally in front of your audience. With this post, we will discuss some Financial Advisor Website Design tips to boost their conversion rate. Before moving a step forward, let’s understand the actual meaning of conversion rate.

 

What is the conversion rate?

Conversion rate is the total percentage of visitor’s approach to a website to accomplish the desired goal of your business.

A company always desire to have a high conversion rate as it indicates the success story of your website design. It never stays stable, keeps fluctuating and variable from one industry to another.

 

Effective website design tips:

  1. Utilize negative space

You might think Negative space means it has some negative connection with website design. But let us make you clear with this word. Technically, the whitespace in a website design which contains nothing: no words, number or images just white is called negative space. It is space between header, content and even sidebar.

Despite the word ‘negative space’, it reflects positivity. This can be used to attract users by adding a ‘call to action’ button.

 

  1. Bold Typography

The trend of bold typography is running for the last many years and it continues this year too. It is the biggest tool to give a push to your brand because bold typography can create magic for your website. The basic reason behind using this format is, its easy to read and understand and eventually, it will draw the user’s attention.

In simple words, attractive typography can successful to bring new investors to your financial website.

 

  1. Make all information on one page

Think like a normal user and write all the doubts over a sheet and then get back to designing work. Bring all the informative content over one page instead of splitting the information into different pages. The more user explores, the more they will get frustrated; it means when a user has to click at different links just to get desire data then there is a probability that they will get irritated.

Try to get everything on one page. For instance, if an investor wants to know the new financial scheme that has been launched by your agency, it’s better to elaborate that in short or true words.

Consumer’s expectations are constantly rotating with the trend. You should stay connected with current technology to interact with your visitors.

The main motive to design a website is to help the visitors to reach their required section. So its extremely important to take quick and effective action to fulfill their desire in their style.

How Responsive Web Design is Effective for Financial Websites

Responsive websites are websites that accept screen sizes and resolutions of desktop, Android & iPhone, tablets and even TV when connecting it with laptop cable.

Creating a financial web design is a kind of challenge for existing or new designers but who have better capability can definitely win the project.

The recent studies have announced the websites which are not well optimized for mobile devices, losing their traffic. So, at the end of 2018, the global traffic of mobile users has grown up by 79%. And still, the websites which are lacking to make itself mobile-friendly is losing the competition without participating.

The web designing, especially for financial platforms, is becoming important. As it can make your business – By putting trust, authority or brand awareness and even break your business if you call the design is responsive but actually, it’s not. And banker, financial institute and insurance companies haven’t time to upload every detail on desktop, mobile, and tablets separately. But by creating a responsive design they can do all the work in one go.

Your Business will be in a great loss if you’re not following a mobile website because visitors will not engage with websites which don’t display well on their device.  It’s a way that forces the users to attack the back button and run to elsewhere.

The responsive web design is more effective for financial websites – yes its true in all aspects.

Creating your website mobile friendly is not an easy task, it takes so much work and innovative plans. At the same, it requires advanced HTML and CSS skills if you have a clear understanding of these languages then go for it otherwise hire a professional designer to bring spark in your website.

The responsive design follows a few steps to help your business:

 Content

Content is inserted to a website when the design is finally approved and developed. As we discussed earlier in an indirect way, the content consists of no value if a user is unable to load your website over their mobile or other devices. Make sure the site is responsive so that the content can be rearranged according to your device screen and clearly differentiate the title, subtitle, and descriptions.

Responsive images

It’s another important topic of responsive designing. It is important because it affects your website speed and search engine ranking.

With the user’s browser device, images will be shrunk to display on their web pages. When big or high pixel images are used by designers then that will take some longer time to load over mobile devices and for that, you need to connect with 4G internet connections.

Google gives first preference to responsive websites (mobile friendly sites) then it gives preference to any other device. The responsive design adds special features such as friction free loading, clear visibility and more easy to work on any electronic device when a desktop is not in the condition to work properly.

This type of website can be built by a fluid grid, flexible text & images and media queries. In a meanwhile, your financial website needs to look great and work appropriately over desktop, mobile phones, and tablets.

6 Key Values That Make Web Design Attractive For Financial Websites

Web design is not just an art to visualize, its a collection of different skills to make a website more fascinating in all spheres – typography, background, color scheme, layout and content. All features are infused together when you have a clean and clear direction that guide you about the aspects of design that run towards a common goal.

Develop a website that deals with products and services are quite easy but when it comes to Financial web design, lots of parameters need to be considered. As financial website seems boring, only a few can successful to turn it into an attractive site. Still, have time to renovate your site by concentrating on 6 key values that make it more alluring platform.

  1. Mobile friendly

With time, technology has improved but the bad news is some website designs fail to give mobile experience to users. According to Google, half of the researches have done over smartphones instead of laptop and tablets. The site should be mobile-friendly which can easily run on Android and iPhones.

  1. Improve SEO

Keeping your financial website up with Google and other search engines is a little critical situation. Carefully examine the website design because Google uses various methods to check the effectiveness of your designing. And the good design will get a higher ranking over search engines. Design is not a single key element that makes it unique from other sites; it can be high conversion rates and increased business.

  1. Fast loading

In a busy schedule, no one has time to spend on loading and even no one likes to wait for your site to load. Create a site that can easily browse whether you have a slower internet connection. There are plenty of Google tools to check your website speed, implement them and improve the speed of your site.

  1. Add infographics

Infographics are a more reliable concept. No doubt written content plays an important role but graphic puts great impression over the viewer. Image with attractive content is a more powerful tool to make the design pleasant looking. It impresses the user at his/her first glance.

  1. Easy navigation with animated technology

When a user browses a website, what they look first? Design, then they move to other features. The navigation should be attention-grabbing to offer user experience. Nowadays, there is a trend to replace standard navigation with animated navigation technology. It enhances the traffic to your site when the user finds something unique.

  1. Brand image

Some designers forget to think about what brings the audience to their site. They randomly pick an image and use it but the brand image should be professional and eye catchy. Glossy button, loud colors can be used for other platforms but for a financial site, they may not be right.

The AltaStreet is a professional looking website to give you exact designing what you’re expecting. Set a goal and then hit the right designers to get successful website design.

How Can Website Design Affect SEO Results On Search Engines?

SEO is not just a long-running game of keywords. Obviously, keywords have special importance in SEO, but Google is much sharp to recognize the overall reputation of your business.

How your site deals with search engines, it depends upon design, on-site optimization and user’s experience. As search engines like Google come closer to SEO, it has arisen a fashion to design every element of a site to put a heavy impact on Search engine optimization.

The web designers who have the capability to design emotions/dreams of users lean to be more successive to influence SEO. Having creative minds in a company allows a site to capture the soul of a user and strike search ranking in a robust form. The Financial Website design is one of the elementary aspects that have a positive or negative impression on final outputs.

What are the facts, a website design must have to strike the top rank?

Perfect layout:

A clear or beautifully created layout is a big factor to engage users to your site. With this pattern, users can easily get their answer and will return back to your site soon. Avoid adding over sized images that discard the appearance of content over a site. The incorrect layout shows bad SEO designing. Add relevant blogs and other content but only if required.

Content size:

After putting content to a site, analyse content size properly. A fragile content is useless in SEO. Need to fix extra space, font style, Titles and details. If you want to add testimonials, put it in double commas like “ ”. Keep in mind where content should be small or large in size, which portion should be Italics, Bold or underlined.

Here are some other examples to improve content:

  • Quality writing
  • Beautiful images
  • Real videos

Decent color schemes:

The intense colors, effects create an attitude of disappointment in users because sometimes color reflection is so high, you can’t read out the content effectively. Avoid using very bright and very light colors. Use a decent looking color scheme to impress the investors. As in the finance department, clients are more attracted toward useful information or valuable results, so it’s better to pay little more attention while choosing colors.

Assume, a user is not engaged to your site, is it because of unattractive design? Definitely, it can be the reason. He/she returns to the Search Engine Results Page to explore another site for their satisfaction. And it drops your online ranking.

The design should be well formatted or executed with the association of SEO experts to create a website which is search engine friendly and AltaStreet will offer you helping hands to design an amazing website.

Top Web Design Trends that can push Financial Business Services Forward in 2019

Previous years have divulged some amazing web designs. As we have come a long way to continue implementing our creativity in designing part. Here truth is, popular trends have changed and will keep changing in the same flow until the last breath of the world. Now, the next question arises – what comes in 2019? More importantly, that can ring at the ear of Financial Business Services to bring the style in the coming years.

It has been greatly observed that in next year’s, the challenge of unique web designing would become a great threat for many designer companies. That’s why it’s utmost important to keep in touch with all the latest updates formulated in web designing.

Every year we expect something and technology follows the extremely different concept and same will carry in the year 2019. Have a look at how web designing mixes with a financial advisor and equivalent to Financial Website Design?

Mobile friendly

To reap the valuable output from your investment, make the site mobile-friendly. Half of the world is walking on mobile and browsing every minor thing on their personal handsets. Searching over the ‘Google’ search engine is not only a rule these days, but we should carry design that runs smoothly over cell phones. Even Google polishes up its pattern every year; it prioritizes mobile browsing sites over laptops, pc, and tablets.

Effective details

Have you thought why some viewers left your site within the first minute? Why they lost interest from your site? A number of other questions might strike to your head when you finally realize you lose the traffic to your business.

Still have time to redeem your business, add on some accurate or relevant phrases to attract your audience like ‘contact us’ and ‘Take an appointment now”. Try to keep the sentences short plus eye catchy to impress the visitor. Your keen attention will turn your visitors to the customer.

Content originality

Your dream to become a financial advisor like AltaStreet can be fulfilled soon, just need to concentrate on the content parameter. The original or quality content will never lose its importance in the eye of your client. Additionally, relevant content is never being a swamp for any site. Although informative content is good stuff, keep it, in short, is stunning.

As millions of inventions have been created every year, so you can’t predict the future competitor. In fact, you will realize its presence in the later stage.