Categories
Website Design

5 Ways Chatbots Can Help Your Financial Website

People will always choose a financial advisor they can trust. But how do you gain their trust?

You need to be able to display a degree of expertise that will give them the confidence to let you manage their money. You also need to be able to communicate with people effectively and build a relationship with them.

With the help of chatbots and AI, your clients can get answers to their questions 24 hours a day, 7 days a week. This gives them constant reassurance that you’re there for them and eases any concerns they may have using messaging that’s consistent with your brand.

Here are a couple of reasons why chatbots are an excellent addition to any financial website.

Frees up Crucial Customer Service Resources

Research has shown that chatbots can handle up to 80% of routine questions that you or your customer service frontliners have to deal with every day.

A chatbot can also quickly filter out spam messages and interactions. This frees up a lot of valuable resources, which you can then focus on resolving more important issues.

With enough data and good AI, you can even train your chatbots to answer more advanced queries that can further reduce the load on your frontline staff.

Ensures 24/7 Coverage

Adding a chatbot to your financial site lets you interact with your clients on at least a basic level even in the middle of the night. A pressing concern during off hours or when you’re on vacation can often be addressed by a bot.

Chatbots can provide additional information that may not be able to fully resolve an issue, but can at least put your clients’ minds at ease. Bots can respond immediately and can quickly alleviate any growing concerns. In many cases, users can hardly tell if they’re talking to a machine or a human. It doesn’t really matter who is delivering the message. Sometimes, all a client needs is a prompt response and some form of reassurance.

You can train a chatbot to let customers know when they can expect a reply from you or give them other ways to contact you and your team. Ideally, your chatbot should be smart enough to be able to quickly suggest possible solutions or answers that can point your client in the right direction.

Boosts Engagement and Customer Satisfaction

Whenever you’re up to your neck addressing multiple client concerns, there are going to be times when you simply cannot handle any more requests due to lack of manpower.

A chatbot never gets tired and can reply to multiple customers simultaneously. If you have a chatbot, you’ll have at least one channel that never drops or refuses incoming clients due to being too overworked.

When you have a bot manning the helm, your business can interact with and respond to every potential or existing client that has a concern.

Chatbots can also significantly decrease the number of dropped or bounced chat sessions where clients just gave up after waiting too long for a response from a live agent. This should help nudge your customer satisfaction numbers a few points higher.

Opens up More Lead Gen Opportunities

A chatbot is an excellent resource for generating new leads and collecting information from your target audience. Having a chatbot on your website that’s always ready to collect information from website visitors means you can constantly collect data about your target audience.

A chatbot session can tell potential clients how to set up an appointment, which department or people to contact, or when they expect to get a response back from a member of your staff. In return, your customers are giving you more information about themselves and what their issues are.

Gain more Insights About Your Market

What else can you do with all the data your chatbot is able to capture from your site visitors? You can use this new data to further analyze the needs of your user base and prioritize the most important ones.

This crucial data can help shape the future of your business and drive you to make operational decisions you wouldn’t have normally made if there was no data to back it up.

You can also use the consistent stream of customer feedback your chatbot is able to capture as a barometer for how well your business is going. This data is an extremely valuable resource to your business if you know how to analyze it properly.

Final Words

Chatbots may seem like a frivolous use of your time and money at the moment. But eventually, more and more people are going to expect that many customer service interactions will be promptly resolved by a bot.

More and more companies are adopting the technology, and interacting with a bot is quickly becoming a daily thing for many. We have Siri and Google Assistant on our phones, and many have Alexa at home helping us sort out some of our daily concerns.

AI technology is also advancing very quickly, and has made huge leaps and bounds in the last five years or so. In just a few years, pretty much every company will have a chatbot on their website.

If you don’t act soon, your competitors might get a huge head start in the chatbot and AI game, and make changes today that will propel their business forward into the future.

Categories
Website Design

Using Web Design to Lower Bounce Rates

Is your website not delivering the results you’re looking for despite all the optimization you’ve done to it?

You might have to go back to square one and take a look at one of the pillars of your site—its overall design.

If you want people to spend time on your site, it should look appealing, be easy to navigate, and provide the information they’re looking for.

Your target audience needs to see your website as a reliable source of information. But if the site doesn’t look very useful, your site visitors are more likely to click off and not bother finding it from your site—no matter what amazing content it provides.

Your website is an extension of your business. It’s your own space on the Internet. It should be just as inviting and professional looking as your actual place of business or office. A properly designed website should give your business more credibility and should be at least on par with what your target clientele expects.

Let’s take a look at a couple of fundamental web design tips that will help keep users glued to your site and coming back for more.

Consider the Colors

Having your own website means you have all the freedom to make it entirely your own. It’s all up to you and your team to ensure that all the client-facing aspects of your site represent your brand accurately.

If you already have a well-established color theme for your brand, don’t be afraid to mix it up by adding more pleasing hues to your website’s graphic design.

Don’t forget the colors of the fonts and text on your site. Make sure it’s easy to read so that people can easily see what to click on next by just quickly glancing at different parts of the page.

Great Graphics and Images

You should take advantage of the web’s fantastic ability to present different visual design elements, text, and information. People are more likely to check out other parts of your website if your page elements look interesting.

Don’t just focus your graphic design on your logo and corporate identity. A bland looking website won’t leave a good impression on your audience. Allocate some of your resources on designing a unique and coherent look for your entire site, so that your website doesn’t just look like everybody else’s.

Use a combination of multimedia to help point people in the right direction. You can add infographics to different sections of your site so that you can present important information quickly to your users. You can also easily incorporate videos and audio to make your site more engaging.

It’s also a good idea to spend some money on high quality images that match perfectly with the message you are trying to send. You can use premium stock photos or hire a photographer who can capture the right look for your brand.

Using your own photos gives you the ability to customize your brand’s messaging so that it will resonate with your target market— whether it’s millennials or CEOs.

Remove the Clutter

Keep in mind that while having fancy graphics and multimedia content is good, you shouldn’t fall into the trap of cluttering up your website with too many confusing design elements.

Don’t be afraid of keeping empty white spaces on your pages. Leaving some parts of your site empty allows you to highlight important content and information. This also makes your visitors more likely to click on other sections of your site to find out more.

Your website should be able to present content and information to your visitors in a continuous flow and in a logical manner. Notice how search engines don’t dump all the search results in one page? People would suffer from information overload if the information wasn’t separated into pages.

Optimize for All Devices 

Making your website look good on both computers and mobile devices is what web designers call responsive design.

With so many ways available to connect to the Internet, you don’t want to leave out a segment of your target market from consuming the content you are trying to present. Always consider how your site’s layout and its design elements look on different screen sizes and resolutions.

It may seem like a lot of extra work, but responsive design is a real concern that you have to regularly address to make sure your site can cater to everybody no matter what they’re using.

Give Visitors Different Ways to Engage With Your Site

If you give people something to do on your website there’s a good chance they’ll stay longer.

There are many things you can do to make your website more dynamic and engaging. Depending on what type of service you offer, you can start with the basics like opt-in or contact forms, an FAQ page, a news section, or a blog.

You can also add buttons and options so that users can easily share your page and your content on social media like Facebook or Twitter.

If visitors find something worth sharing or interacting with on your site even once, there’s a better chance that they’ll come back for more updates.

Final Words

Even if you already have a decent performing website, it’s a good idea to check it every now and then to see if there’s still room for improvement. There could be new things you can try to give your site metrics a small boost. You may be able to use some of the things we mentioned today that you can easily apply to your situation.

Categories
Website Design

Web Design Tips That Will Increase Your Visibility

 

Building an amazing website requires years of web design experience and in-depth knowledge of its inner workings – front and back-end development, SEO, content, and graphic design, just to name a few.

If you want your website to hit the ground running at launch, you need to plan ahead and understand a few of the best practices in web design. Taking care of this from the very beginning ensures a solid foundation to build on which will help your site grow organically in a short amount of time.

Tweak Titles and Headings 

Search engines put a lot of weight on page titles and headings. It’s important to have your primary keyword in the title to let search engines and people know exactly what the page is about. However, the title is not enough to determine how valuable the information on the page is. 

Search engines also analyze headings to determine the major ideas being presented on the page. This helps search engines evaluate whether your page has any information that’s related to the user’s search query. 

Headings also help site visitors quickly understand what’s going to be discussed on the page even if they’re just quickly scrolling through it. When visitors spend more time on a page, your site becomes more valuable and click-worthy in the eyes of Google and other search engines.

Keywords From Competitor Sites 

Getting to the top of search results is not an easy process. You can, however, take a few cues from the top sites that show up on the first page of the keyword you’re targeting. 

Compare your content with your competitors’ pages and look for important keywords you might be missing. You don’t have to reinvent the wheel. If their method works, there’s no reason yours shouldn’t as long as you’re providing content that delivers lots of value to the reader. 

The Power of Backlinks

A brand new site will have difficulty ranking up because it won’t have any authority or credibility on the web. Fortunately, you can speed up this process by getting other sites to link to your pages and blog posts. 

When search engines crawl an established site that already ranks pretty well and sees a link to your page, some of that credibility becomes associated with your page. SEO professionals often refer to this attribute of website relevance and popularity as ‘link juice’. You can transfer some of that link juice over to your site whenever a more popular site links to it. 

To get some of this link juice, you need to reach out to other sites that are involved in the same industry or might be interested in the work that you do. Ask them if they can mention your site in some of their content. A simple way to build up your backlinks is having your site listed in a directory, a listicle, or a blog post.

Use the Right Internal Anchor Text

When building a website, you should always be adding links to other pages on your site whenever it’s appropriate. This not only guides readers to other sections of your site, but it also helps search engines better understand what the page you are linking to is really about. 

Anchor text refers to the words that contain the link. More often than not, the anchor text provides a very accurate description of the page it’s linking to. Search engines know this and will use the anchor text to help identify the context and main keyword of the page and how relevant it is to related search queries. 

Add Optimizations for Mobile Search

Search rankings for desktop users are not going to be the same for people who are on their mobile devices. The split between desktop and mobile users is pretty even, which makes optimizing for both types of users all the more important. 

Some designers may optimize their site for mobile users as an afterthought. As long as the UI looks ok and the images aren’t all over the place, they think their job is done. This is actually just the tip of the iceberg. All your pages need to look good and effectively convey the same message no matter what device or browser your visitors are using. 

You might have to rethink the entire layout of your site so that you can effectively present information to both types of users. Take into consideration the way your content is structured and make sure it’s appealing to read and easy to scroll through no matter how the user is accessing it. 

Final Words

These are just a couple of the things you can do to make sure your website takes off rapidly and give you the exposure you deserve. As mentioned earlier, ranking a site higher requires a multi-disciplined approach. It takes a great eye, intuition and technical know-how to make an amazing website that both users and search engines will appreciate. 

There’s really no sure-fire way to ensure a high search rank, especially for a brand new site. Aside from a great design, SEO, and content strategy, you’ll need to find creative new ways to attract your target market and continually test their results to find out what works out for you.

Categories
Website Design

Why Good Web Design is Crucial to Your Business

Every business needs a website in today’s ever growing digital landscape. Even if your business model doesn’t rely on any online sales, a website still offers tons of value as far as giving your company more visibility and exposure to potential clients. It’s also an important source of information for your existing clients if it’s managed correctly and updated regularly.

One of the primary things to think about when building a website is its overall look and design. 

It’s just like building out a physical office space. You wouldn’t want to entertain clients in an office that’s sparsely decorated or not pleasing to look at. It would be a poor reflection on how you conduct business.

With these things in mind, let’s take a quick look at how great web design can help grow your business.

  • Makes a Great First Impression

In a lot of cases, your website is the first side of your business that potential clients will come across. When someone clicks on your link and opens up your home page, you’ll only have a few seconds to leave a lasting impression. 

If your website doesn’t look attractive or interesting, visitors and potential clients are more likely to exit out of it immediately without giving your company a second thought. This means you’re losing out on a lot of valuable business opportunities. 

A professional looking website can showcase your company in the best light possible. It also helps you earn people’s respect and provides a great starting point for building trust amongst your target audience.

  • Strengthens Your Brand Identity

Investing in custom web design services gives you the freedom to seamlessly integrate your existing brand identity with the overall look of your website.

Just having your name and logo on a website simply isn’t enough. Your website should also reflect your brand’s design language so that it can be easily associated with your firm even with just a quick glance. 

When you have a consistent look across all your marketing and communication channels, there’s a higher chance for your brand identity to become imprinted in the minds of your target audience. With proper execution, your brand can be one of the first things they’ll think of when they look for a new financial advisor.

  • Increases Engagement Through Better UI 

If you have important information about your company and great content that you want to share on your website, it should be easily accessible for it to have any value to your audience. 

A poorly designed website isn’t very intuitive to use, which makes navigating through its different pages more difficult. Most people won’t bother clicking on a bunch of links and buttons just to find one or two pieces of information. 

An experienced web designer will know how to create a great looking website that’s also very easy to use. With a great user interface (UI), the awesome content on your website won’t be overlooked or buried under several layers of submenus and unnecessary web pages.

A well-designed UI can also quickly lead people to the most important sections of your website, which allows visitors to quickly find answers to their questions. Even simple things like optimal menu and button placement will have a huge impact on your conversion rates, especially when it comes to your home page, landing pages, and call-to-action buttons.

  • Stand Out Amongst the Competition

Your website is an excellent advertising and marketing platform that you can use to set your company apart from your competitors. If you’re trying to make a name for yourself in a new market, a generic looking website won’t win you any points. 

Your site’s web design should give anyone who visits the impression that you’re at least at the same level or even better than the other financial advisory firms they’ve come across. Most potential clients will only inquire or send out feelers to a handful of businesses—and your website will play a huge role when making that decision. 

Conclusion

Good web design shouldn’t be taken lightly. It’s essential to a successful website, which in turn, leads to more business for your organization.

Web design isn’t just about creating an attractive and flashy website. It also takes a lot of careful planning, thoughtful execution, and proper testing to make sure everything works as intended—all of which require a lot of experience. Dedicating time and resources in getting your website set up correctly from the very beginning can lead to exponential returns to the growth of your business.

Categories
Marketing Website Design

Secrets to Creating a Strong Visual Identity for Your Financial Brand

No matter how good of a financial advisor you are, you need to have a strong visual identity for your brand. It’s the first thing people will see even before stepping into your office, so it has to be unique, attractive, and thematically consistent. These visual elements make it easier for people to identify your brand, and continually attract new clients that will grow your business.

Brand Identity vs. Visual Identity

Brand identity and visual identity go hand in hand, but there are distinct differences between them. 

Brand identity is the overall representation of your company to the general public. This includes your visual identity, as well as non-visual elements such as your company name, mission statement, copywriting, messaging, and all other aspects of external communications.

Visual identity strictly deals with logos, colors, graphic design, photos, typography, and all other visual elements that can be seen on your website, social media profiles, business card, and marketing collateral whether it’s on physical or digital media. It’s basically everything that people can see. 

Start by Evaluating Your Brand

Before making any design decisions, you need to take a close look at who you are as a brand and who your target market is going to be. 

If you want to appeal to a specific demographic, you need to do things that will catch their attention. Flashy graphics and bold colors may work well for younger people, but more conservative individuals may be put off by it, so you’ll have to take a more traditional approach.

Does your current brand image need a complete overhaul, or do you just need to improve on a few things? Either way, your visual identity needs to reflect the brand identity that you want to project.

You also need to take a look at your competitors and figure out how their brand is addressing the market. Find out what they’re doing right if you want to emulate their success, but make sure you’re also making your brand stand out through its own visual identity. 

Colors Palettes and Themes

Colors are able to invoke certain moods and feelings in people, so it’s important to choose a palette that is aligned with the brand image you want to present. 

For example, red is often associated with strong emotions like love and passion while blue is perceived as cool and calm. 

In order to make your brand easily identifiable, you need to consistently use a primary color palette in most of your visual designs – so it needs to be chosen carefully. This primary color palette will be the first thing that people will notice and will be what most people will associate with your brand from here on out. 

Keep in mind, you can still use other colors in your designs, but the primary palette should always stand out. Logos, illustrations, photos, and symbols should also complement your primary color palette so your visual identity will have a unified look across all your marketing and promotional materials. 

Come up With a Style Guide

To ensure that your visual identity has a consistent look further down the road, you need to establish a style guide or a design language. This will make designing new pages and marketing collaterals in the future much easier since it narrows down the available options your designers can choose from. 

A style guide will specifically state what primary and secondary colors to use, the typography you prefer, and other visual elements like logo variations, website buttons, and page layouts. 

Brainstorm, Design, Tweak and Redesign

Before finalizing the most important aspects of your visual identity such as colors, logos and key images, make sure it addresses all your branding concerns and speaks to your target audience. Most importantly, it should all look good together since these will be the most used elements in your future designs.

Don’t be afraid to tweak or even completely redesign everything from scratch if anything looks out of place. It’s better to make mistakes now and create different iterations of your brand identity during the design phase than scrapping it all after only one or two years because you’re not happy with the results.

As a financial advisor, one of the most important things you want to project is an image of reliability and trustworthiness. If you’re always completely revamping your visual identity, you’re throwing away any brand equity and trust you’ve already built up previously. People want to see consistency and stability from their favorite brands, so make sure you do it right from the get-go. 

Categories
Website Design

How to Improve Your Online Presence with Quality Web Design

With over 1.7 billion websites on the World Wide Web, it’s definitely hard to make your mark if you’re just starting out. However, as a business, you can’t afford to lag behind your competitors. 

Creating a half-decent website isn’t too hard, especially with all the site-building tools available today. But if you want your website to stand out from the crowd, you’ll need the help of professional web designers and custom web development to bring your vision to life. 

Of course, just having a website is also just one small part of the equation. You can’t expect your website to become a massive hit and bring in tons of new leads just because it’s online. 

It takes quite a bit of work to ensure your website gets noticed. You’ll need great SEO and marketing, noteworthy content, coherent branding, and modern features that people have come to expect from all the websites they visit. 

Let’s take a quick look at how web design can impact your online presence.

Responsive, Mobile-Friendly Web Design

Roughly half of your website visitors will be viewing your page on their smartphones and tablets. This means you’ll have to make sure that your website looks great and is easy to use no matter what device it’s being viewed on. 

Quick Page Loading Times

Even if your website doesn’t have tons of images and animations can still load slowly if they’re not properly optimized. If it takes more than a second for your web page to show up, people are more likely to click the back button and move on to the next search result. This will increase your bounce rates and will lower your website’s relevance in the eyes of search engines.

A good web design team will make your website look great while ensuring it loads quickly even when using bad Internet connections. 

Brand-Inspired Design Language

One of the main benefits of using professional web designers is that they can create custom designs that are coherent with your brand image. They can easily implement a design language all throughout your website so it has a polished and unified look that makes your brand more memorable. Designers can also take care of important details like graphic elements and photos so it can reflect who you are as a brand. 

Easy and Strategic Navigation

People expect websites to be interactive. This doesn’t mean you have to fill it with lots of fancy features. At the very least, all the great content you have on your site should be easy to find. With well thought out navigation, people will spend more time on your site trying to get all the information they can. 

All good websites should have an intuitive navigation menu that makes different subsections easily accessible. Call-to-action buttons should also be clear and prominent if you want to have good conversion rates. Otherwise, people will just scroll past. 

Quality On-Page SEO

Search engines need a lot of help to better understand the pages on your website. A good web designer will help you sort out your on-page SEO so that search engines can properly index your website’s content, which includes text, images, and all the other important information your website offers. 

Integrating Cutting-Edge Features

If you want your website to project an image of a successful and modern brand, it should contain useful features that people have come to expect from their favorite brands, as well as other companies in the same segment. A web designer can help you decide which features to implement such as animations, videos, social media buttons, chatbots, games, quizzes, and calculators, among many others. 

They can also integrate essential features into the back-end that will make managing your website much easier. This includes a custom Content Management System or CMS so you can easily update all the pages on your site. Customer Relationship Management or CRM tools can also make managing and nurturing leads more streamlined, which means better conversions for your website.

In Summary

It takes more than just nice looking visual elements to make a successful website. Creating an effective online presence requires lots of thoughtful planning and careful execution. It requires a skilled team of professionals who have lots of collective experience in their respective fields. It may seem like a lot of time and investment, but all of it is necessary if you want your website to be an effective marketing tool that will take your business to the next level. 

Categories
Website Design

How Great Web Design Helps Boost Conversion Rates

Good web design is the foundation of every successful website. It’s more than just coming up with an attractive layout and beautiful graphic elements. It also has to have a well thought out user interface (UI) so it can deliver a great user experience (UX).

No matter how much value your content offers or how great your deals are, customers will simply click off your site if they can’t easily find what they’re looking for. 

With this in mind, let’s check out how you can improve your website’s design to increase your conversion rates. 

Make it Responsive and Mobile Friendly

About half of your website visitors will be checking out your site using a mobile device. If your website doesn’t properly scale when it’s viewed on a smaller screen, people won’t bother to try to make it work. This means you’re potentially losing half of your leads if your website isn’t very mobile-friendly. You’re also driving up your bounce rates whenever people click off your website, which results in lower search result rankings.

Another thing you need to pay attention to is page load times. Most users don’t have the patience to wait more than 5 seconds for your page to load. If it doesn’t show up instantly, they’ll just hit the back button and move on to the next search result. A good web designer should be able to minimize image sizes and ensure that their code is well optimized and error-free.

Make it Easy to Navigate

Before you fill up your website with all sorts of buttons and extra features, make sure all the basic features are easy to find. Your customers should be able to easily go to the most important pages of your website no matter what page they end up on. 

Your main navigation menu should have links to the home page, about us, contact, products and services menu, and FAQ. Make sure all of these are easy to find before you add any more buttons and links that can confuse the user. Once you’ve added all of the other navigation buttons, check if your main pages are still clearly visible. 

Use Design to Guide the User’s Eyes

Creating a beautiful design is important if you want to leave a good impression on your customers. But you have to be strategic when it comes to placing graphic elements like text, images, and call-to-action buttons. You also need to use empty spaces or white space whenever it’s necessary so that people don’t get overloaded with too much information.


Here are a couple of quick web design rules you can try out:

  • Only use bold typefaces for the most important information
  • Make your call-to-action buttons large and easily visible
  • Use white space to single out important bits of information
  • Try to break up large blocks of text 
  • Use different colors to signify intent and mood
  • Keep sign up forms as short as possible

 

The human brain can only process so much information at any given time. But good web design can help customers process more information from a page and follow instructions better if it’s all laid out with ease of use in mind.

Summary

Effective web design isn’t about showcasing a graphic designer’s talents. Its primary purpose is to showcase your company and the value proposition that you’re able to offer. If the design isn’t helping to deliver the message you’re trying to convey, then it’s not doing its job properly. 

Of course, this is all easier said than done. You also have to be prepared to go through several rounds of designs and testing to ensure you get the highest conversion rates possible.

Categories
Website Design

How Responsive Web Design Can Benefit Your Financial Website

Responsive web design is an absolute necessity for any website – especially financial websites. 

It’s an aspect of web design that deals with ensuring web pages show up clearly and can be used properly, no matter what device (desktop, laptop, smartphone or tablet) or screen size it’s viewed on.

In an age where people can and want to access content on the Internet whenever and wherever they are, you want to make sure your website is ready to take on the challenge.

Here are a couple more reasons why you’ll need responsive web design as a financial advisor.

Improved Search Ranking

Search engines actively track how much time a user spends on a site after clicking a link from the search results. Doing so allows it to better determine the usefulness of the page. When website visitors spend more time on your site, you’ll rank higher in search results. 

If your website doesn’t show up properly, people will simply click the back button and move on to the next search result. This behavior is measured as bounce rate. 

With responsive design, you’re ensuring that all your site’s content and features can be easily accessed by everyone. Resulting in lower bounce rates and improved search rankings.

Catering to Mobile Users

Smartphones account for approximately half of the world’s web traffic (tablets not included). Obviously, this is a huge chunk of your audience you can’t afford to ignore. 

Responsive websites put a high priority on the user experience, particularly for mobile devices where screen resolutions can vary wildly. A good web designer will make sure all the visual elements of your website show up properly on any device. 

They’ll also Optimize your website’s page load times by minimizing file sizes and streamlining code to make sure your site shows up quickly even with slow or spotty connections. Most people don’t have the patience to wait more than a couple of seconds to see what your site offers. When they see a blank or incomplete page, they’re more likely to click off your site, which increases your site’s bounce rate.

Better Brand Image

A website that doesn’t even show up properly leaves a huge negative impression and creates additional frustration for your potential clients. Any effort you put into building up your brand and reputation goes out the window if your website is not up to snuff. 

A responsive website gives you a solid foundation with which you can build your brand’s reputation on. It gives you extra assurance that all the valuable content and brand messaging you put on it makes its way to its intended audience.

In addition, a responsive website creates a consistent user experience no matter what device your visitors are using. This strengthens the impression your brand makes for repeat visitors.

Increase Conversions

Great looking websites that fully embrace responsive design have a much higher chance of turning visitors into high-quality leads that convert into sales. 

On one hand, it shows that your business has a high level of professionalism and that you care about doing things right. This helps reinforce positive associations with your brand, which is a key step in building trust. 

The increased web traffic also naturally leads to higher content consumption and better user engagement. This helps increase your chances of successfully converting casual visitors and leads into actual clients. 

Lower Design and Maintenance Cost

Using responsive design means you won’t have to create two different websites for desktop and mobile users. Developing two different layouts is going to take more time and work. A responsive layout only needs to be designed once. This also translates to lower overall maintenance costs since your developer won’t have to deal with two branches of code. 

In addition, it makes website analytics much simpler since you just need to pull up reports for a single site. Analytics tools will still allow you to track what devices visitors are using, so there aren’t any drawbacks to just having one responsive site.

Categories
Website Design

Why Good Web Design is Important to a Financial Website

The current digital landscape has significantly transformed how people deal with their finances. Most financial transactions can be done online, and people have come to expect this level of convenience from every financial institution they deal with. 

As a financial advisor, your website should be able to meet people’s expectations adequately. It should be well designed and have features that will make your clients’ lives easier.

For a lot of your clients, your website will be the first thing they turn to when they need more information or have any questions. It’s also going to be one of your most important marketing channels where you can educate people about your brand and your services. A website with a generic design and basic features isn’t going to attract more people to your brand.

Here’s a closer look at how important web design is to your business.

Better Brand Image

Your website plays a huge role in creating a lasting positive impression on your existing clients, as well as the general public. Therefore, it has to be elegantly made using web design best practices, and not just look like it was hastily created as an afterthought. 

The overall style of your website also has to be consistent with your existing branding so that people will remember your company and what it stands for. You have to make sure your logo, color choice, fonts, icons, and images are aligned with your brand image.

In addition, a professional looking website helps create trust among your target audience. It shows that you care about what you’re doing and what people think about you. As probably already know, trust is a huge deciding factor when it comes to choosing a financial advisor.

Improves the User Experience

Aside from looking good, your website also needs to be designed with ease of use in mind. This means you have to carefully think about your page layouts, navigation, menus, buttons and other graphic design elements so that users can quickly find what they’re looking for.

According to a study by Google, 81% of financial consumers want additional digital features and would find them useful. If the basic design of your website doesn’t allow users to easily access the information and the features they’re looking for, then it doesn’t add any value to their user experience.

Higher Search Rankings

Getting to the first page of search results means you’ll get more visitors that will improve brand awareness, and more leads that can result in more growth for your business. 

However, you’ll have a more difficult time improving your search rankings with a poorly made website that doesn’t inspire much confidence in your content and your company. 

When you do get clicks from search results, you want to make sure that visitors will spend time on your site. If they don’t like the look of your page or can’t easily find the information they’re looking for, they’ll just hit the back button and move on to the next search result.

Search engines keep track of user behavior and how much time a person spends on a page. Sessions where the user only spends a few seconds on a page is considered a bounce.

When your bounce rate is high, search engines will put you lower down in search results and will put less credibility on your site. A properly designed website that’s easy to use and provides valuable information will have lower bounce rates and will be much easier to rank for your target keywords.

Conclusion

The quality of your website is representative of your brand. It reflects who you are and how you do business. A well-designed website is not only a great marketing tool, but will also give clients more confidence to give you more business.

 

Categories
Financial Advisor Website Design

How Web Design Affects SEO Performance

SEO and web design may, at first, seem like completely unrelated disciplines. But in the real world, web design can significantly impact your site’s SEO rankings – both directly and indirectly.

If your web design focuses purely on looks and aesthetics, you’re going to end up ignoring other aspects that matter more to your users and search engines. 

It’s important to have a balanced approach that addresses good design while effectively delivering your content.

Read on to find out which SEO concerns you should pay attention to when developing your website’s overall look and design.

User Interface (UI) and Bounce Rates

It’s best to think of a web page’s design as a user interface first and foremost. Even if your site has extremely valuable information to offer, it’s not going to be as useful if people can’t easily access the content they’re looking for.

Search engines also keep track of how much time a user spends on your site after they click on a search result. The algorithm sees the time spent on a site as an indicator of the site’s usefulness. 

Alternatively, if someone only looks at a single page for a few seconds and quickly backs out of it, then your site’s credibility, and your SEO rankings, will go down. This metric is called bounce rate. You want to keep your bounce rate as low as possible if you want to increase your entire website’s credibility and improve your SEO performance.

Your page needs to be easy to read and very simple to use. You can’t just fill it with random buttons, links, ads, graphics, and extra features that people don’t really use. If you do want to add features, it has to be placed strategically so it doesn’t get in the user’s way.

Web design plays a huge role in creating a positive user experience. If your visitors and customers feel comfortable while using your site, you’ll get a lot more traffic and conversions.

Page Load Speed

Another reason to not just add a bunch of unnecessary graphic elements and features to your website is page load times. 

If your pages take more than a couple of seconds to load completely, then people will lose interest. It will give them more reason to click the back button and move on to the next search result. 

You have to make sure your images are properly compressed and optimized. Some of your site visitors may be using their mobile devices and have spotty connections. If your site takes ages to load, they might assume that it’s just broken and won’t bother waiting. 

You also have to make sure everything on the back end is running properly. Get rid of unnecessary code or buggy scripts that are slowing down your page. Every second you cut from your page load times can make a huge difference in your bounce rates and SEO efforts.

Responsive and Mobile-Friendly Design

When you address the needs of your mobile users, you’re also addressing how search engines index your site.

In fact, Google has switched over to mobile-first indexing. This means that the mobile version of your website will be the first thing it tries to crawl, and will be the basis for your SEO rankings.

Aside from optimizing your website to work well on slow mobile connections, everything also has to show up properly once it’s done loading. This means making sure your text is easy to read, buttons are easy to click, and that the page’s layout makes sense on smaller screens and different resolutions.

Responsive design is an approach that ensures that web pages adapt well to all sorts of different screen sizes. This allows you to use the same page elements for both desktop and mobile views – the layout is just resized.

However, websites that have a lot of features might require a separate mobile site or mobile app. There are situations where responsive design is a little too limiting, and it’s just better to create an entirely different layout for mobile users.

The key thing is to ensure that mobile users can properly view your website. A website that’s not optimized for mobile will not only suffer from higher bounce rates, but will also be a poor reflection on your brand.

Key Takeaways

The ultimate goal of your web design team is to provide a great user experience to everyone who visits. Design choices like colors, fonts, and other visual elements should all work together to make your site’s content easily understandable and more accessible. If you make sure that everything is optimized properly and works correctly, you’ll have lower bounce rates and people will spend more time on your site. All of this also helps create a more positive impression of your brand and gives it more credibility in people’s minds.