Designing a Financial or Corporate Website for the Millennial Generation

Millennials are people born between 1977 and 1995. (It’s really important to note that you can be born within three years on either side of the beginning or ending of a generation and have all the characteristics of the generation before or after.) Each generation has a mood or tone, and a value system, and it’s worth thinking about these to serve these groups more effectively.

Why do we need to be thinking about Millennials right now?

Most Millennials are in their 20s and 30s. Some are at the age where they are in senior positions in business. They’ve worked, have life experience, and are now in a position to make decisions, financial and otherwise, that affect the world.

The youngest Millennials have made the transition from young adult to adult. They are making decisions that will affect their financial futures.

Since each generation has different experiences and expectations, it’s worth knowing how all these people tick. If you know what they want, you’ll be able to give it to them better.

What Millennials Want and How Your Financial Website Can Deliver it to Them

Describing a generation is a massive generalization, but this is a generalization that is useful. Not everyone of this generation will fit the same description, but it’s a useful guide when it comes to things to consider for this age group.

Generally-speaking, then, Millennials are unlike previous generations. The world changes with each generation and if you’re aware of this you can adapt.

Here’s what makes Millennials tick.

 -Millennials value flexibility more than previous generations.

They have grown up during the the birth of the information age. They understand that a Wi-Fi connection means that they can work and do business from anywhere; and they demand that right.

They take part in recreation, shopping, socializing, and working, but you can add “on-the-go” to all of those words. If they can’t do it with technology, they may not bother.

More users will expect to be able to interact with your business online at any time as devices evolve, internet coverage grows, and connections become faster.

Mobile use has been growing steadily since 2009. Globally, more people searched through Google on mobile devices than on desktop computers back in October 2016.

Your Millennial audience is looking for services like yours via their mobile devices. You need to make sure that a) they find you, and that b) your site looks good on any mobile device.

Unfortunately, your potential customer is not likey to be forgiving about your website design, especially if he or she is a Millennial. They will just expect it to work. Fast. Now. On whatever device they are using.

– Millennials want it now, whatever it is.

They don’t care how long you spent coding. They just want it to work.

According to CNN, you’ve got 2.4 seconds for your page to load before people start clicking away. By 2.5 seconds, Millennials are wondering if there’s something wrong with the website or their device.

If someone has found you and the site loads within 2 seconds, you then need to make sure that it is attractive and usable on the mobile device in question.

The cues that a visitor gets from this interaction with your business can inform their impression of your firm, especially if it is the first contact they have with your business.

– Millennials are less interested in meeting people in person than other generations.

When communicating with Millennials, they will be less likely to want to “come into the office.” Expect text messages, instant messaging, or emails, and voice or video calls.

When designing your financial website, putting your business address at the bottom of the site and expecting people to turn up at your business is not going to get as many people contacting you as including a range of contact details, including telephone, email, a contact form, social media, and instant messaging.

Whichever communication media your target audience is using, offer these too.

– They value knowledge and experiences

Doesn’t everyone? Well, yes, but what this means for Millennials is that they are less likely to be impressed by qualifications, certifications, or awards, as opposed to experience or testimonials.

This means that your website provides you with a good opportunity for sharing your knowledge on relevant subjects. Guest blogging and other techniques can also help you establish yourself and your business as a trusted thought leader.

– They Love to Learn – Their Own Way

Millennials are more likely than other generations to seek a self-service solution to a problem.

A Millennial’s first stop may well be a website, where they will use information to diagnose their problem and find a solution they can employ themselves. When they need professional help, they are also likely to use the web to find the best-reviewed businesses or companies recommended by their peers.

What does this mean for your financial website? You want to consider not being so quick to offer a consultation or a package of solutions to a particular problem. Yes, you can offer these things, but also provide helpful advice that will inform your visitors and help them to diagnose and solve their own problems.

You can achieve this through an FAQ or knowledge base. Helpful blog posts on key questions asked by your customers will also provide value for people looking for those answers.

These posts can also build your brand, develop trust, and help establish you as a thought leader.

– A Millennial’s work-life balance has tipped towards life

The Millennial generation works to live. Friends and family and lifestyle are at the forefront. Hobbies and pastimes have great importance and value.

This is not to say that Millennials don’t work. They do. But their businesses become more a part of their lives and their identity than for other generations, who may separate work and play.

Millennials prefer to use businesses and brands that align with their values and say something about the kind of people they are.

Consider the values of your target demographic and psychographic. Make sure that they know where your business intersects with their ideals. You might be providing stability, flexibility, simplicity, or transparency. Make sure that your branding reflects your core values and that you tell the world so that your kind of people will join you.

The more information you have about your customers, the better you can serve them. We design high-quality, high-performing financial websites and we know how to serve Millennials. We also understand the value of maintaining a website that makes your potential customers feel as though you were expecting them.

Whether your website represents the first contact with a potential customer or it is sealing the deal after you’ve met, make sure that it’s working it’s best.

We know finance, we know website design, and we know Millennials. Get in touch with us today and we’ll make it easy for you to attract new clients and to serve your existing clients better.

Contact Dan Stark at to set up a call to find out if we figure out if we can have the impact we both want on your business.


Setting Up The First Impression with Your Financial Website


How do you normally aim to make a good first impression? A firm handshake? A winning smile? Steady but non-threatening eye-contact?

What about people who first discover you online? What first impression does your financial website give your potential clients?

If you’re thinking that once your website has their attention, you’ll close the deal in person or during a call, you could be losing a lot of business.

Neglecting your website can mean turning off many potential clients. And those that get in touch will be cooler and harder to win over than if your website had been performing optimally.

Why Making a Good First Impression is Important

– People use your site’s appearance to make decisions.

n the digital age, with so many people checking out your website to research your reputation and ability, it’s essential to make a good impression with your website.

– We are human

While good business and financial decisions are based on facts, statistics, and mathematical probabilities, we are still human. First impressions affect our decisions, whether we know it or not.

We want to do business with some people, because we get a good feeling about them. When all other factors are equal between two firms, we’re likely to go with the firm that made the best impression on us.

– A good impression can put you ahead of the competition

There’s a lot of competition in the financial services industry. Don’t let your business suffer because you are relying on your track record, testimonials, and reputation. These will help you get more business, but you’ve got to work on that first impression too.

– Improving the quality of your site is good for everyone

The work you put into creating a great first impression will improve the quality and usability of your website for all your visitors, whether they are existing clients or not.

How to Make a Great First Impression Online

According to Business Insider, you have only 7 seconds to make a first impression in person. According to the Nielson Norman Group, your financial website has 10 seconds to get your point across.

How do you do well in the face of these statistics? By focusing on the objectives of your financial services business, and by working on high-quality design to communicate clearly and quickly with your client base.

Here are some things to consider.

– Don’t try to please everyone

Making a good impression on your customers involves understanding who your customers are. What one demographic or psychographic will find welcoming might be off-putting to other groups.

Be specific with your marketing and branding. Think carefully about your ideal customer and design your website for them. This is not excluding other types of people who may also use your services.

Target the main people you are trying to attract and let them be your standard bearers for the rest of the world.

– Tell people what to expect

There are many ways for your financial website to communicate what your business does and who it’s for. Your imagery and colors and design will speak volumes. A few words on your homepage, such as a tagline or company slogan, or your mission statement, can be helpful.

One of the top reasons a visitor leaves a page within the first few seconds is that the page did not deliver what was expected. Your page is not going to be right for everyone who visits it, but don’t lose visitors because your message is unclear.

– Don’t overwhelm your visitors

A typical reaction to hearing that you must make an impression with your financial website is to list all of the great reasons for working with your firm. To avoid losing visitors, some firms create explanations of all their services, with links, and squeeze this onto the homepage.

Depending on the design, your business, and your target clients, this could lead very quickly to overwhelm, which is a prime reason for people clicking away.

You’re likely to create a better impression by keeping things simple. Designers talk about the importance of negative space, which is the space that surrounds an object in an image. Your financial website design should give people room to think and breathe.

– Be authentic

Today’s consumers are savvier than ever. Millennials, in particular, care about the culture, ethics, and values of the companies that they do business with. Don’t try to play them.

Trust is particularly important to the financial services industry. Your financial website doesn’t only need to be genuine. It needs to sound genuine from the very start. Achieving this might mean hiring professionals to help you communicate with your target customers.

Creative imagery and natural text can help you get your message across. It may be counter-intuitive, but sometimes it takes a professional to create writing that sounds natural, so outsource accordingly.

Display your Authority

People are looking for a financial services firm that they can trust. You can communicate this quickly online by linking to testimonials and displaying your social proof.

Social proof is often explained by describing two restaurants. One has a tumbleweed blowing across the tables. The other has a queue going around the block. Which appears to be the better restaurant?

Popularity isn’t the only measure of a company’s quality, but it’s a hint. If you have people queuing around the block to get hold of your financial services and if people are coming back again and again, let the world know.

A widget that tells visitors how many people have ‘liked’ your page and offers them the opportunity to do the same can be an effective strategy for communicating and improving social proof for financial websites.

Once someone has received their first impression of your business, it’s very hard to change their minds. Don’t leave the first impression of your business to an outdated or unfocused website. With an audit or overhaul of your business’s presence online, you can stop fighting this uphill battle.

At AltaStreet, we have design professionals that understand the financial industry inside out. We will help you communicate your unique message to your clients to make a lasting first impression.

To learn more and find out why over 1K clients have worked with AltaStreet, you can contact Dan Stark.


You Have a Financial Website. Now Make it Good.

Looking to improve your website? That’s a great idea.

It’s no secret that in today’s world, on of the first places customers evaluate you is on your website.

Knowing the value of making a solid first impression, it’s worth investing time and money in your “online storefront.” If potential clients don’t like what they see when they reach your page, they will simply click away.

Improving What You Have

Unless you are a brand new company, chances are you already have a website in place. Whether or not it’s doing the job you need it to is another story.

There are several key functions that a website should perform to be effective, both from a user experience perspective, and from a marketing one.

To find out how well your website is achieving your marketing goals, you can test it by visiting the site Type in your website address and email, and your site will be analyzed instantly. Once you’ve received your report, you will get an overall score, as well as an individual score across a range of parameters. These parameters greatly affect your search engine result placements (SERPs), and therefore the effectiveness of your search engine optimization (SEO) efforts.

If your site is only scoring “OK” or “Poorly” on any of these parameters, particularly performance and SEO, you need to take action. That may mean improving your hosting package so that page load times decrease, leading to a better experience for your users. It could also mean condensing the code.

There are lots of different techniques for improving every aspect of your business website. If your IT person or web developer says that raising your site’s scores is not possible, that’s a good indication that your business needs to provide extra training for your IT staff or that it’s time to find a new web development company.


While the Grader report focuses very much on performance, mobile-friendliness (how your site looks and operates on a mobile device), and SEO, it doesn’t take your content into consideration.

You’ll notice that keywords found on your site have ZERO IMPACT on your SEO score. Times have changed and keyword stuffing your pages does not improve your organic search rank (unpaid placement) in Google.

What is important in the first instance is having your page titles, meta tags, and descriptions on point. And the way to drive a lot of traffic to your site – and encourage those important backlinks from authority sites – is to have great written and graphical content.

So, what does great content look like?

Well, first and foremost it should speak directly to your customers. Instead of using sentences that start with “We…” for example, “We are great at growing our customers’ pension funds,” try flipping this to put your potential customers in the spotlight. So, how about:

“You know you need a sizable pension to retire by 65, but you’re not there yet. If you want no nonsense, objective, financial advice, you can contact us for a free consultation.”

By focusing your web copy on your customers and speaking directly to them, you are more likely to engage them convincingly enough for them to reach out. That should be the primary function and marketing goal of any business website.

Social Media

Do you have company profiles across all of the major social networks, including LinkedIn, Facebook, Twitter, Google Plus, Pinterest, SnapChat, and YouTube? Don’t worry if you are not on every social network, as long as you are on the main social networks used by your potential customers.

Are your linking to your social network profiles from your website “above the fold?” This is an old newspaper term, but in a modern context it simply means the area of a website that is visible on a user’s device, without them having to scroll.

Why is the area “above the fold” so important? Statistics show that as many as 75% of new visitors to a website never scroll down to view all the content on the loading page. You have to grab their attention at the top!

Social proof is vital

“Social proof” includes things like public reviews, forum discussions mentioning your company and staff, referrals on social media, “likes,” and followers.

It demonstrates that you are trustworthy and allows your site visitor to form a more detailed impression of your company. For example, will a new customer clicking over to your Facebook page see that you and the team received thousands of “likes” for raising money for a childhood cancer charity? Or, will they be hit with a stream of negative reviews aimed at your customer services department? The power of social proof cannot be underestimated.

Think of social media as an extension of your financial website. Think carefully about the brand and image which you wish to portray. If you get stuck, speak to a web design expert who can carry your branding to your social media pages.

Be sure to moderate any comments on your profile pages, and keep the pages regularly updated so that there is always fresh content for users to consume.


Not all financial institutions have a blog on their website yet. The lack of enthusiasm for blogging often comes down to a lack of time or resources. This is an opportunity for your company. Blogging is one of the best ways to showcase your brand and ethos to a wider audience. If the content is of a high quality and you are actively promoting your content across social media, some of your content may go viral.

Of course, there needs to be a hook in the blog title that encourages the user to read it – just like you chose to read this one after reading the title.

Check out CoSchedule’s headline analyzer tool to make sure you are always creating catchy titles that resonate with your audience. Spend time writing compelling content – or outsourcing it to a writing agency – so you always have well-conceived and well-written content to share with your growing network.

To give your financial website an overhaul and put some distance between you and your competition, fast, get in touch with a financial website professional.

As you can see, having a great financial website isn’t rocket science, but it does require some time, effort, and resources to get it right. Once the results start rolling in, in the form of new leads, customers, and sales, you’ll be glad you put in the time.

Learn how we have helped over 1,000 Companies in the Financial Space thrive. Contact Dan Stark at AltaStreet today.


10 Things to Know Before Making a Financial Website

Building a professional website is essential to growing your business financially. If you want to start a money-making business online, it is the best way to create your site. Here are a few things to keep in mind before making a financial website:

Make your Goal Clear: Firstly, you have to clear your goal so that you can make the design of your site according to your needs and requirements.

Design a Website: You should hire a professional designer who makes a unique and catchy design of your website. For example, if you want to earn money through Google AdSense, then, you must have a financial website design and gives space for your ads.

Choose an Appropriate Theme: There are many free and paid themes available online. You can choose the best one that suits your brand and gives your website a unique look.

Select a Reliable Web Host: To set up a website, it is essential to find a reliable web hosting. There are many hosting platforms available; you have to select the best one so that your website is operable 24 hours, especially if you have a sales website because if your site is not working, then you will lose lots of money.

Buy a Domain: Before making a website, it is essential to choose a catchy domain name to build your brand identity. There are two ways to get a domain name, one is to register it yourself, and the other is to get your web host service provider to register it for you.

Write a Unique and Straightforward Content: If you have to make a website for selling your products, then, make sure that your content is simple so that regular users can easily understand what type of products you sell.

Video Content: You can also add a video content section to your website. Relevant videos help people to know more about your brand and its quality.

Use High-Quality and Relevant Images: Whether a website is related only to give information or to sell products, use only those images on your site that are of high-quality and appropriate so that your website looks more elegant.

Mobile-Friendly: Nowadays, most of the people using mobile devices to search instead of a desktop, so, make sure your website is mobile-friendly. If your site is not mobile-friendly, you can easily lose your customers or clients because it looks unprofessional website.

SEO-Friendly: Making a website SEO-friendly helps to crawl each page of your website on search engines efficiently. SEO-friendly financial website design increases the indexing chances and ranking your site on the top page which results in the increasing of sale.


Business Logo Design Guidelines that Affects the Branding of Financial Advisors

While introducing any website to the world company’s logo seems not as important as it should be. But here you’re absolutely wrong; practically logo design defines brand identity.

Something knocking your head like “I don’t need any logo to represent my business”; avoid these thoughts because it plays a crucial role in the business’s overall reputation.

If you still in a mess why a logo is considered as the foundation of your brand, put your work aside or postpone it and read this article with proper concentration.

Create an identity to promote your products and services is an essential part of your organization and when it comes to some serious subjects like branding for financial advisors, banking and insurance, you need to work by keeping your eyes and ears open.

Guidelines why or what type of logo design is important?


#1 Simple yet attractive:

According to researches, most logo designs are simple and adorable. Simple doesn’t belong to the boring concept but yes easy to recognize from a far distance. Make up your mind before putting your imagination over the screen and create a design that contains simplicity along with all the attractive features.

Complex pattern confuses a visitor and therefore, they love to scroll to another website to get relevant finance and insurance tips. So, it’s better to present your imagination that’s more understandable by the audience.

#2. Powerful first impression

You will get only a few opportunities to win the heart of your visitors; which is possible by putting a stronger first impression.

The company is introduced via logo if it’s designed well, bring clients to your site and if not ruin the whole business in just a click. It’s very similar to financial advisors: for instance, if you stuck in a critical situation and an expert advisor pull you out safely then they will be succeeded to maintain their agency in the crowd but if fails automatically influences their previous rewards.

Therefore, make a cornerstone stronger with a colorful or unique brand identity.    

#3. Memorable

What are the things that stay alive in your mind throughout your life? Classy look, impress you at its first appearance.

The same theme should be followed by your designing means use symbols, text, alphanumeric to make your business recognizable by the customers.

A good logo always leaves its shadow in the eyes of a visitor. Here take an example of AltaStreet, who has experts to polish up your brand identity.

Consequently, you might be aware that a logo is substantial to build a successful business or brand. If you want to start a new organization, firstly focus on brand identity and strive to make it creative and pleasant looking.

What is Custom Web Design & Its Benefits for Financial Websites?

Irrespective of the fact that there are numerous range of business available in the industry, but if you are really looking forward to stand out of the crowd then one must know well how to establish their business on an online platform. While you wonder to get a very simple and generic form of financial website design which indeed seems to be very cost efficient right now might cost you a lot in the long run! The main motive of your website must be to provide all of your viewers as well as your existing customers a distinctive user experience; this is exactly where the actual role of custom web design comes in play as it provides you with an opportunity to build up your brand and to express the features of your business to your targeted audience in a much simpler manner.

The importance of presenting the business on an online platform is indeed accepted by most of the companies as they have started to understand the real potential of social media as it is indeed the biggest marketing platform to serve your business on a global level.

Benefits of Using Custom Web Design for Financial Websites:


  • Unique look which signifies your brand

Every business has its own unique products and services, but while you are building up your website for your business you need to find out ways through which you can easily prioritize the unique features of your business. When you intend to go by the custom development process, it gives your business an opportunity to showcase its unique features with the help of an authentic website, which is further loaded up with creative content, images, layouts, etc.

  • Scalability and flexibility

As discussed earlier that a good website helps you to expand your business with the help of which it can easily reach to its potential customers. With the help of good digital presence, it allows your system to accept more of traffic which automatically means that your website must be flexible enough to get used to such traffic and that too on any devices.

Websites which lack in such functionality tends to suffer as in today’s technological era as most of the audiences you get will be assessing your website through their smartphones.

  • Control and Security

Custom designed websites have started to fulfill most of the requirements of the business and that too at a larger level as it gives your existing as well as the new customers an authority to be independent and good control over the navigation. A simple and a generic website tend to lack all of such facilities due to which the viewers tend to suffer eventually leading you to lose your important customers.

Bottom Line!

The significance of custom financial website design can be easily interpreted from the above benefits discussed in the article. The most effective way in which your business can easily reflect its uniqueness and creditability is by bringing in use the custom designs for their websites.



What is Best Time to Redesign a Website?

It’s tough when you realize that your website just isn’t cutting the mustard anymore.

If it took days or even weeks of dedication, blood, sweat, and tears to get it perfect, we understand that it can be hard to admit it when things need to change.

The problem is that a poor-performing website means loss of business. It’s in your best interests to tackle the issue quickly, regardless of how much effort may already have gone into it.

Here are a few signs that indicate your website is no longer up to scratch and it’s time to face the music and give it an overhaul:

  • It looks like something that was on trend in the 90’s
  • It doesn’t work well on mobile devices or tablets
  • Google has never heard of you let alone ranking you on the first page
  • Visits have dropped
  • Sales and leads have dropped
  • Your competitors look better, run better, and are stealing your business
  • You updated your brand ages ago but haven’t gotten round to updating it on the website
  • The website has broken links, takes forever to load and crashes a lot
  • It’s really hard to update because of the aged code with which it was designed
  • Your business goals or niche have changed

The entire purpose of a business website is to bring in business! The bottom line is that if your website isn’t bringing in clients or revenue, it’s time for a redesign.

Potential customers won’t linger on a website that looks dated or runs poorly. Instead, they’ll move swiftly on to one that’s shiny, new, and fast.

Identifying what the problems are with your website is the first step. Looking at the website from a customer’s point of view should make it easy to tell what needs improving.

Taking on feedback is also crucial. Listen to what people are saying about your business and your site. It’s hard to do this sometimes, but don’t take negative feedback personally. Use it as a learning tool and seize the opportunity to recreate the website with a design that surpasses all of your potential customers’ expectations.

When to do it? A website overhaul should become a priority if:

It looks dated

For every slick, modern, edgy website you find on the internet, there are dozens of outdated sites being ignored.

Technology moves quickly, particularly in the world of web design, and it’s important to make use of the best design principles and practices to keep your financial services site competitive.

There’s no excuse for having a website that looks like it belongs in a graveyard alongside fax machines and VHS players. If your website is limping along, you probably know it. If you know it, your customers know it, too. Looking dated and old-fashioned is a sad way to lose business, especially if the reality of your business is not like this at all.

It’s not mobile compatible

Let’s face it; most people spend more time looking at their phones than they do at each other. Most mobile users have made a purchase through their phone in the last six months and even more have used their phone to look up a business, compare prices, and find reviews. If your website isn’t optimized for mobile browsers, you’re missing out on a big chunk of business.

To make your website compatible with mobile devices, it needs careful consideration and some different coding. The way people access the internet is evolving and so everyone on the internet needs to evolve too or be left behind. You can employ a design team to change your branding to incorporate fossilized dinosaurs … or you could make mobile compatibility one of your priorities when you redesign your website.

It doesn’t run well

A site that is glitchy, has broken links, and is slow to load won’t get very much attention from potential customers, or at least not for the right reasons. Your site has about 7 seconds to make an impression before the user moves on. If it’s badly organized or, worse, broken, you’ve lost that potential client before they’ve even read any of the information about your services.

A fully operational, fast, and well-organized website will make a world of difference to the success of your financial services business. Using up to date software and code to redesign your website can greatly increase your traffic.

Google can’t find you

Googling is now a verb, synonymous with search, so if Google doesn’t rank you, you need to take this very seriously. Far fewer people will find your website if Google isn’t pointing in your direction.

Using effective SEO (search engine optimization) is crucial if you want to appear on page one of a Google search. SEO is constantly evolving, just as your site should be. It’s something competitive businesses must get a handle on, and then it needs regular reviews and adjustments.

Poor branding and content

Your brand reflects who you are as a company. You might have a flashy logo but how well thought out is the design of your website to reflect that? All too often, businesses give little thought to color schemes, the way the pages are structured and organized, and the use of images and photographs.

Your website should be a mirror image of your branding.

There is little more frustrating for a customer than enquiring about a product only to find that it’s no longer available as described or that the terms have changed. Keeping your product and service information fully up-to-date is vital. If you fail to do this, you could fall foul of regulating bodies for potentially misleading customers.

If any of this resonates with you, it’s time to rethink your website. A website should be refreshed and updated at least every 3-4 years, while SEO, and product and service information should be reviewed continuously.

By doing this, you will ensure that your business remains current and provides the best user experience possible, whether on a desktop computer or mobile device. Your customers are changing, so your online presence should adapt to their needs if you want to remain competitive.

Why Website Speed is Important & Tips to Increase It

With the enhancements in the technology, we humans are losing our control over our patience level. While we visit any website what we expect from that particular website is to load within seconds so that we can grasp information without wasting even a single second. We want the website to show up as quick as it can, regardless of device and what if our financial advisor websites takes some milliseconds more as compared to that of others, we obviously tend to hop on to some another option!

Right? Of course yes!

And moreover, if your website is taking more than 3 seconds to load then it may also be one of the major causes for you to lose much of your viewers which eventually mean that you are losing out on your revenue as well!

Not sounding good!

So, let’s give you insight with some of the most appropriate tips and trick which one should bring in use to surge up the speed of their website.

Important Tips to Increase Website Page Load Speed:

  • Minimize Your HTTP Request

The first and the foremost step that one must follow is to get the HTTP of their website minimized the fact remains very clear as the requests are counted every time a browser a pages, file or an image from the server, which means that more the requests more will be the time taken by your website to load .

  • Get Used to Content Delivery Network

When you tend to host your website on a Content delivery network, it turns out to be one of the most convenient ways to surge up the speed of your website, thus saving 65% of the bandwidth.

The working of a content delivery network is quite simple as it is regarded as one of the high-performance networks of servers which helps the visitors who come from any of the geographical areas to get their website load as fast as possible.

  • Work on Your Caching Plug-in

One of the most convenient ways to enhance the speed of your website is to install a caching plug-in such as WP Super Cache etc. Many of the plug-ins is easy and free to download and use as well.

  • Optimize the Image that You Use

Images do play a very important role in enhancing the speed of your website. The main reason why optimized images are used is to create a connection between your services and your viewers. If you are working on word press, you can easily install a WP Smush which helps to maintain the quality of your image yet optimizing it!

Bottom Line!

Loading of a page does matter a lot in gaining new customers, so use the above tips while you build your financial advisor websites so that you can provide your new as well as existing customers a perfect website.

Best Landing Page Design Practices that Helps to Generate More Leads

A landing page can be easily defined as a page which is visited by a visitor either by clicking on an advertisement or through a redirected link. People who are new to this business tend to make a huge mistake by directing most of their PPC traffic either to their website or mostly to the homepage. When there is a fixed landing page which is directed to different types of offers they tend to be considered as an essential part as they act as an add-on to provide a user-friendly experience for the new visitor. This eventually helps in surging up the conversions for your business!

Conversions of your relevant data into something which is more informed does help as a funnel for the smooth path which helps in the production of more leads and sales for your financial web design. Today in this article we will enlighten you up with some of the best techniques which will help you to allure many of the prospects and transform your visitors into clients.

  • Make the Information Crisp and Clear

Talk about a landing page, it must consist of all the information which is relevant and necessary, though the information which is provided should not be a gimcrack as it will gradually be overlooked by them. So always try to provide the information which you think may interest the visitors.

  • Make Your Landing Page More Customers Friendly

While you are starting to bring in the optimizing techniques into your business the first thing that you must consider is to make the user experience more easy as well as friendly so that the visitor provides you with positive feedback. Try to make it as easy and mart as you can as it helps your visitor to understand well about the services offered eventually turning them into leads.

  • Combine Contrasting Colors

Use colors in such a way that it attracts visitors, try to provide your visitors with contract colors in addition with the clarity. As it will not only make them interested in your content but may also turn them into your clients.

  • Bring in Use Call-to-Action Key

When you introduce a Call-to-action button on your website make sure that it is not confusing your visitors, make the information clear and concise. Most of the websites try to stay away from any sort of fancy language which might be difficult for visitors to understand.

  • Addition of Contact Information

Addition of contact information in your financial web design is a must thing for a company to follow as it helps the visitor to contact the company directly. You can provide your information in different ways so that it is directly redirected to your landing page.


If you are just about to get started with landing page optimization on the financial web design then this article will for sure help you in boosting up your conversions!


5 Things You Should Know Before Hiring a Financial Web Developer

Building a website can be very tough if you don’t have enough skills so in that case it is always advised to hire a financial web developer. A professional can understand the actual requirements of your website, provide the solutions accordingly as this is what they pro into! But before you hire the right web developer, it is very important for you to access him, according to the requirements for your website, after all, he will solely be the only person to create a perfect representation of your business.

So, it is an important task for you to judge the abilities of the person before you hire them! Here in this article, we provide you with some of the tips which you must care about while you are in the middle of the selection process.

  • Lookout for Perfect Qualifications

Degrees are just the prerequisite that every company looks out for but what really matters are the ideas. If you have an innovative idea it will be easy for a professional to implement different techniques to extract much of the revenues.

  • Services Expertise Into

It is important for you to provide your customers a comprehensive package where they can get everything that they are looking out for like the advice on taxation, insurances, investments, etc.

  • Type of Clients They Have Dealt With

It is good to know the type of clients a person has already dealt with, it will at least give you a broader idea of how they deal with their customers.

  • Can They Provide With References

Providing a reference automatically gives you the trust that your planner is not hiding anything from you, which is also considered as one of the best ideas as it gives the clients a sense of trust and satisfaction.

  • Look Out for An Attitude, And Not a Skill Set

While you hire a perfect professional for your company, you must keep looking out for an appropriate attitude in a person which helps to enhance your business.