Business Logo Design Guidelines that Affects the Branding of Financial Advisors

While introducing any website to the world company’s logo seems not as important as it should be. But here you’re absolutely wrong; practically logo design defines brand identity.

Something knocking your head like “I don’t need any logo to represent my business”; avoid these thoughts because it plays a crucial role in the business’s overall reputation.

If you still in a mess why a logo is considered as the foundation of your brand, put your work aside or postpone it and read this article with proper concentration.

Create an identity to promote your products and services is an essential part of your organization and when it comes to some serious subjects like branding for financial advisors, banking and insurance, you need to work by keeping your eyes and ears open.

Guidelines why or what type of logo design is important?

 

#1 Simple yet attractive:

According to researches, most logo designs are simple and adorable. Simple doesn’t belong to the boring concept but yes easy to recognize from a far distance. Make up your mind before putting your imagination over the screen and create a design that contains simplicity along with all the attractive features.

Complex pattern confuses a visitor and therefore, they love to scroll to another website to get relevant finance and insurance tips. So, it’s better to present your imagination that’s more understandable by the audience.

#2. Powerful first impression

You will get only a few opportunities to win the heart of your visitors; which is possible by putting a stronger first impression.

The company is introduced via logo if it’s designed well, bring clients to your site and if not ruin the whole business in just a click. It’s very similar to financial advisors: for instance, if you stuck in a critical situation and an expert advisor pull you out safely then they will be succeeded to maintain their agency in the crowd but if fails automatically influences their previous rewards.

Therefore, make a cornerstone stronger with a colorful or unique brand identity.    

#3. Memorable

What are the things that stay alive in your mind throughout your life? Classy look, impress you at its first appearance.

The same theme should be followed by your designing means use symbols, text, alphanumeric to make your business recognizable by the customers.

A good logo always leaves its shadow in the eyes of a visitor. Here take an example of AltaStreet, who has experts to polish up your brand identity.

Consequently, you might be aware that a logo is substantial to build a successful business or brand. If you want to start a new organization, firstly focus on brand identity and strive to make it creative and pleasant looking.

What is Custom Web Design & Its Benefits for Financial Websites?

Irrespective of the fact that there are numerous range of business available in the industry, but if you are really looking forward to stand out of the crowd then one must know well how to establish their business on an online platform. While you wonder to get a very simple and generic form of financial website design which indeed seems to be very cost efficient right now might cost you a lot in the long run! The main motive of your website must be to provide all of your viewers as well as your existing customers a distinctive user experience; this is exactly where the actual role of custom web design comes in play as it provides you with an opportunity to build up your brand and to express the features of your business to your targeted audience in a much simpler manner.

The importance of presenting the business on an online platform is indeed accepted by most of the companies as they have started to understand the real potential of social media as it is indeed the biggest marketing platform to serve your business on a global level.

Benefits of Using Custom Web Design for Financial Websites:

 

  • Unique look which signifies your brand

Every business has its own unique products and services, but while you are building up your website for your business you need to find out ways through which you can easily prioritize the unique features of your business. When you intend to go by the custom development process, it gives your business an opportunity to showcase its unique features with the help of an authentic website, which is further loaded up with creative content, images, layouts, etc.

  • Scalability and flexibility

As discussed earlier that a good website helps you to expand your business with the help of which it can easily reach to its potential customers. With the help of good digital presence, it allows your system to accept more of traffic which automatically means that your website must be flexible enough to get used to such traffic and that too on any devices.

Websites which lack in such functionality tends to suffer as in today’s technological era as most of the audiences you get will be assessing your website through their smartphones.

  • Control and Security

Custom designed websites have started to fulfill most of the requirements of the business and that too at a larger level as it gives your existing as well as the new customers an authority to be independent and good control over the navigation. A simple and a generic website tend to lack all of such facilities due to which the viewers tend to suffer eventually leading you to lose your important customers.

Bottom Line!

The significance of custom financial website design can be easily interpreted from the above benefits discussed in the article. The most effective way in which your business can easily reflect its uniqueness and creditability is by bringing in use the custom designs for their websites.

 

 

What is Best Time to Redesign a Website?

It’s tough when you realize that your website just isn’t cutting the mustard anymore.

If it took days or even weeks of dedication, blood, sweat, and tears to get it perfect, we understand that it can be hard to admit it when things need to change.

The problem is that a poor-performing website means loss of business. It’s in your best interests to tackle the issue quickly, regardless of how much effort may already have gone into it.

Here are a few signs that indicate your website is no longer up to scratch and it’s time to face the music and give it an overhaul:

  • It looks like something that was on trend in the 90’s
  • It doesn’t work well on mobile devices or tablets
  • Google has never heard of you let alone ranking you on the first page
  • Visits have dropped
  • Sales and leads have dropped
  • Your competitors look better, run better, and are stealing your business
  • You updated your brand ages ago but haven’t gotten round to updating it on the website
  • The website has broken links, takes forever to load and crashes a lot
  • It’s really hard to update because of the aged code with which it was designed
  • Your business goals or niche have changed

The entire purpose of a business website is to bring in business! The bottom line is that if your website isn’t bringing in clients or revenue, it’s time for a redesign.

Potential customers won’t linger on a website that looks dated or runs poorly. Instead, they’ll move swiftly on to one that’s shiny, new, and fast.

Identifying what the problems are with your website is the first step. Looking at the website from a customer’s point of view should make it easy to tell what needs improving.

Taking on feedback is also crucial. Listen to what people are saying about your business and your site. It’s hard to do this sometimes, but don’t take negative feedback personally. Use it as a learning tool and seize the opportunity to recreate the website with a design that surpasses all of your potential customers’ expectations.

When to do it? A website overhaul should become a priority if:

It looks dated

For every slick, modern, edgy website you find on the internet, there are dozens of outdated sites being ignored.

Technology moves quickly, particularly in the world of web design, and it’s important to make use of the best design principles and practices to keep your financial services site competitive.

There’s no excuse for having a website that looks like it belongs in a graveyard alongside fax machines and VHS players. If your website is limping along, you probably know it. If you know it, your customers know it, too. Looking dated and old-fashioned is a sad way to lose business, especially if the reality of your business is not like this at all.

It’s not mobile compatible

Let’s face it; most people spend more time looking at their phones than they do at each other. Most mobile users have made a purchase through their phone in the last six months and even more have used their phone to look up a business, compare prices, and find reviews. If your website isn’t optimized for mobile browsers, you’re missing out on a big chunk of business.

To make your website compatible with mobile devices, it needs careful consideration and some different coding. The way people access the internet is evolving and so everyone on the internet needs to evolve too or be left behind. You can employ a design team to change your branding to incorporate fossilized dinosaurs … or you could make mobile compatibility one of your priorities when you redesign your website.

It doesn’t run well

A site that is glitchy, has broken links, and is slow to load won’t get very much attention from potential customers, or at least not for the right reasons. Your site has about 7 seconds to make an impression before the user moves on. If it’s badly organized or, worse, broken, you’ve lost that potential client before they’ve even read any of the information about your services.

A fully operational, fast, and well-organized website will make a world of difference to the success of your financial services business. Using up to date software and code to redesign your website can greatly increase your traffic.

Google can’t find you

Googling is now a verb, synonymous with search, so if Google doesn’t rank you, you need to take this very seriously. Far fewer people will find your website if Google isn’t pointing in your direction.

Using effective SEO (search engine optimization) is crucial if you want to appear on page one of a Google search. SEO is constantly evolving, just as your site should be. It’s something competitive businesses must get a handle on, and then it needs regular reviews and adjustments.

Poor branding and content

Your brand reflects who you are as a company. You might have a flashy logo but how well thought out is the design of your website to reflect that? All too often, businesses give little thought to color schemes, the way the pages are structured and organized, and the use of images and photographs.

Your website should be a mirror image of your branding.

There is little more frustrating for a customer than enquiring about a product only to find that it’s no longer available as described or that the terms have changed. Keeping your product and service information fully up-to-date is vital. If you fail to do this, you could fall foul of regulating bodies for potentially misleading customers.

If any of this resonates with you, it’s time to rethink your website. A website should be refreshed and updated at least every 3-4 years, while SEO, and product and service information should be reviewed continuously.

By doing this, you will ensure that your business remains current and provides the best user experience possible, whether on a desktop computer or mobile device. Your customers are changing, so your online presence should adapt to their needs if you want to remain competitive.

Why Website Speed is Important & Tips to Increase It

With the enhancements in the technology, we humans are losing our control over our patience level. While we visit any website what we expect from that particular website is to load within seconds so that we can grasp information without wasting even a single second. We want the website to show up as quick as it can, regardless of device and what if our financial advisor websites takes some milliseconds more as compared to that of others, we obviously tend to hop on to some another option!

Right? Of course yes!

And moreover, if your website is taking more than 3 seconds to load then it may also be one of the major causes for you to lose much of your viewers which eventually mean that you are losing out on your revenue as well!

Not sounding good!

So, let’s give you insight with some of the most appropriate tips and trick which one should bring in use to surge up the speed of their website.

Important Tips to Increase Website Page Load Speed:

  • Minimize Your HTTP Request

The first and the foremost step that one must follow is to get the HTTP of their website minimized the fact remains very clear as the requests are counted every time a browser a pages, file or an image from the server, which means that more the requests more will be the time taken by your website to load .

  • Get Used to Content Delivery Network

When you tend to host your website on a Content delivery network, it turns out to be one of the most convenient ways to surge up the speed of your website, thus saving 65% of the bandwidth.

The working of a content delivery network is quite simple as it is regarded as one of the high-performance networks of servers which helps the visitors who come from any of the geographical areas to get their website load as fast as possible.

  • Work on Your Caching Plug-in

One of the most convenient ways to enhance the speed of your website is to install a caching plug-in such as WP Super Cache etc. Many of the plug-ins is easy and free to download and use as well.

  • Optimize the Image that You Use

Images do play a very important role in enhancing the speed of your website. The main reason why optimized images are used is to create a connection between your services and your viewers. If you are working on word press, you can easily install a WP Smush which helps to maintain the quality of your image yet optimizing it!

Bottom Line!

Loading of a page does matter a lot in gaining new customers, so use the above tips while you build your financial advisor websites so that you can provide your new as well as existing customers a perfect website.

Best Landing Page Design Practices that Helps to Generate More Leads

A landing page can be easily defined as a page which is visited by a visitor either by clicking on an advertisement or through a redirected link. People who are new to this business tend to make a huge mistake by directing most of their PPC traffic either to their website or mostly to the homepage. When there is a fixed landing page which is directed to different types of offers they tend to be considered as an essential part as they act as an add-on to provide a user-friendly experience for the new visitor. This eventually helps in surging up the conversions for your business!

Conversions of your relevant data into something which is more informed does help as a funnel for the smooth path which helps in the production of more leads and sales for your financial web design. Today in this article we will enlighten you up with some of the best techniques which will help you to allure many of the prospects and transform your visitors into clients.

  • Make the Information Crisp and Clear

Talk about a landing page, it must consist of all the information which is relevant and necessary, though the information which is provided should not be a gimcrack as it will gradually be overlooked by them. So always try to provide the information which you think may interest the visitors.

  • Make Your Landing Page More Customers Friendly

While you are starting to bring in the optimizing techniques into your business the first thing that you must consider is to make the user experience more easy as well as friendly so that the visitor provides you with positive feedback. Try to make it as easy and mart as you can as it helps your visitor to understand well about the services offered eventually turning them into leads.

  • Combine Contrasting Colors

Use colors in such a way that it attracts visitors, try to provide your visitors with contract colors in addition with the clarity. As it will not only make them interested in your content but may also turn them into your clients.

  • Bring in Use Call-to-Action Key

When you introduce a Call-to-action button on your website make sure that it is not confusing your visitors, make the information clear and concise. Most of the websites try to stay away from any sort of fancy language which might be difficult for visitors to understand.

  • Addition of Contact Information

Addition of contact information in your financial web design is a must thing for a company to follow as it helps the visitor to contact the company directly. You can provide your information in different ways so that it is directly redirected to your landing page.

Conclusion!

If you are just about to get started with landing page optimization on the financial web design then this article will for sure help you in boosting up your conversions!

 

5 Things You Should Know Before Hiring a Financial Web Developer

Building a website can be very tough if you don’t have enough skills so in that case it is always advised to hire a financial web developer. A professional can understand the actual requirements of your website, provide the solutions accordingly as this is what they pro into! But before you hire the right web developer, it is very important for you to access him, according to the requirements for your website, after all, he will solely be the only person to create a perfect representation of your business.

So, it is an important task for you to judge the abilities of the person before you hire them! Here in this article, we provide you with some of the tips which you must care about while you are in the middle of the selection process.

  • Lookout for Perfect Qualifications

Degrees are just the prerequisite that every company looks out for but what really matters are the ideas. If you have an innovative idea it will be easy for a professional to implement different techniques to extract much of the revenues.

  • Services Expertise Into

It is important for you to provide your customers a comprehensive package where they can get everything that they are looking out for like the advice on taxation, insurances, investments, etc.

  • Type of Clients They Have Dealt With

It is good to know the type of clients a person has already dealt with, it will at least give you a broader idea of how they deal with their customers.

  • Can They Provide With References

Providing a reference automatically gives you the trust that your planner is not hiding anything from you, which is also considered as one of the best ideas as it gives the clients a sense of trust and satisfaction.

  • Look Out for An Attitude, And Not a Skill Set

While you hire a perfect professional for your company, you must keep looking out for an appropriate attitude in a person which helps to enhance your business.

5 Creative Website Design Ideas for Financial Advisors

Each and every website has one of the most robust tool which is used for marketing purposes as it has great potential to trigger and get new customers, which also helps you to retain and get your existing customers engaged well with you. With the help of such financial advisor websites, all the advisors get the opportunity to change their creative outlook into reality and we guess that this is what they like to do, to bring something new and fresh to the plates of their clients.

So, let’s give you a little sneak peek of something which we have got most inquiries about, which is how to build a user-friendly yet an outstanding financial advisor website.

But before we start, there is one thing that one must keep in mind while they develop a good website is that every financial advisor websites must be informative so that it creates an impact on its viewers hence helping in lead generation.

Money Flow – Advisor

This website is one of the most responsive websites which is built to let the viewers know about the company’s different services. Each and every column is well defined so that the viewer gets to understand well about different services like that of retirement plans, wealth management, etc.

The construction of the website is very eye catchy, which lets the viewers stay back on the page.

Vistica Wealth Advisor

This California based website is also one of the most user-friendly websites which help to showcase its different services that they provide.  The boldness of the words and the icons helps the viewers get to the appropriate place and seek appropriate information as well.

They have a page called “who we serve” is also one of the catchiest ideas, which further informs in some of the most creative ways

  • Individuals and families
  • Institutions
  • Retirement plans sponsors

The other page well defines the client’s experience with the company!

Nelson Financial Services –Website

A website which contains appropriates icons helps the viewers to understand which way they are supposed to proceed and also helps them to understand the type of services that the website provides them with. This type of website not only helps in lead generation, but also plays an important role to engage the new as well as existing clients.

The page of “Meet our Team” helps you understand them well and by clicking on it you easily get the details.

Streamline Financial Advisor

Getting into the top numbers of financial advisors websites, need to have many reasons and this is one other reason why we have selected Streamline Financial Advisor. The website which provides its viewers with an informative video right on the home page is just like a cherry on the cake as it helps the viewers to understand your services well.

The second catchy thing this website has is the crisp and clear contact information.

A website which has a lot of plus points holds great opportunity to be viewed by many people.

JP Maxwell Financial Advisor Website

This website showcases its goals and how they will achieve it though there are much of informative content available for the viewers emphasizing on the different services. The color selection of the website is an add-on.

Bottom line!

Don’t waste your time in finding the best ideas to create financial advisor websites, but try to look it as if you are the viewer as this will help you to understand where your website is lacking on!

The motive of AltaStreet is to help all of its clients to create a well-established web presence bundled up with professionalism, trust, and credibility. This website helps to build much user-friendly financial advisor websites.

5 Things to Consider When Optimizing Website for Mobile First Indexing

Google has started to work in the direction of indexing web pages and the main reason behind this change is the extreme output of web pages from the mobile as compared to that of the desktop versions available which is popularly known as “mobile first “indexing. After all, this is the only place where people of all the groups are heading over too.

The fact that lies are that mobile has started to overshadow web and now companies with financial web design are understanding the importance of mobile websites. Mobile first indexing playing an important role as the majority of the audience is the mobile users which help to enhance the search rankings as well as the traffic on to the website.

So let’s enlighten you up with some of the most important things that one must consider while preparing a website for mobile first indexing.

  1. Opt for Mobile-Friendly Design: Majority of the audience uses the mobile version of your website so always make it a point to make your website more responsive and user-friendly.
  2. Content Must Be the Same on Your Mobile Website: Make your content similar on your website as well as on your mobile website and by that it means the links, articles must be the same.
  3. Your Mobile Website Must Be Fast: No one likes a slow website so you must make it a point to make your website load as fast as possible. In fact, pages on Google do load in less that 1.10seconds! That’s quite a number to deal with.
  4. Structured Mark-Ups Must Be Same: Structured mark-ups are basically a place which contains all of the important information about your website may it be descriptions, titles, etc. Google plays a very crucial role here as it helps to sort and rank your website accordingly.
  5. Get Your Mobile Website Verified: This point may sound very easy but just in case if you missed on this point then my dear, your website may face the issues of improperly paced or missed skipped by the most common search engine. Try to get your website verifies as soon as possible in Google search console.

Bottom line!

Start to enhance your financial web design as well as the mobile version of your website because if you don’t start to work on your mobile first indexing you will eventually notice a fall in your traffic which is just not accepted by anyone.

Statistics That Show the Difference Great Web Design Makes to Your Business

If you invest in one thing to improve your business this year, make it web design.

 

“But I have a website already!”

 

Of course, you do. But, is it giving you plenty of business? The reality is, if you haven’t updated your website within the last three years then the answer is probably no. Having a website that is “good enough” isn’t good enough. It could be causing more harm than good.

 

Invest in making your website great and you will reap the rewards. If you’re not convinced of this, let’s take a look at some statistics…

 

Every second counts

 

You’ve got just 50 milliseconds to make an impression. Yes, you read that correctly. 50 milliseconds is how long it takes for a person to form an opinion about your website. If they don’t like what they see, there is a lot of choices out there and they are likely to move swiftly on.

 

If they do like what they see, you’ve then got a whopping 15 seconds to deepen their appreciation, otherwise, you’ll lose them.

 

You need to make those precious few seconds count. By having a business website that gives a positive impact immediately, you are going to be capturing more eyes for longer amounts of time. The longer a user lingers, the more likely they are to buy.

 

Keeping people on your website with a combination of great design, intuitive navigation, and useful, up-to-date content is crucial for those conversion rates.

 

If it’s broken, fix it

 

Let’s say you’ve got the user to stay on your home page for more than 15 seconds, but when they start browsing the rest of the site they find it’s tricky to navigate, full of broken links, and bad quality images, all set within a poor layout. You can almost guarantee they’ll be off to one of your competitors before you can say “click to go back.” You can also be fairly sure they won’t have anything good to say about your website either, which reflects badly on your business.

 

A huge 94% of negative website feedback is design-related. That is not a statistic to ignore since there are few faster ways to kill a business than having negative reviews plastered all over the internet.

 

Also, 47% of people expect a website to load in two seconds or less and 39% of people will stop engaging with a website if the pages take too long to load. Slow-loading websites cost the retail sector $2.6 billion in revenue each year.

 

Redesigning your website so it runs at optimum speed with no glitches will gain you customer confidence in no time and ensure you don’t become part of these statistics.

 

Looks matter

 

People are always attracted to beauty. It’s human nature. If your website is an ugly duckling in a river full of swans, few will give you a second glance. Beautiful web design matters if you want people to stay longer than a few seconds on your website and read about what you have to offer.

 

 

Adobe’s survey showed that if people are given 15 minutes to read some content, two-thirds of them would rather view something beautifully designed. Furthermore, 38% of people will leave a website if they find the content or layout unattractive.

 

 

Don’t let an outdated and badly designed website lose you business. A modern design with a considered color scheme and winning typography will go a long way in maintaining your business’s professional appearance.

 

Who you gonna call?

 

According to Curatti, 70% of small businesses fail to place clear call-to-action buttons on their websites, and a huge 40% of visitors will leave a website if there’s no clear contact information available.

 

There’s little point in advertising your products or services if people have no idea how to contact you about them.

 

No-one likes to search a website for a phone number, so having clear and obvious call-to-action buttons and contact information allows users to easily get in touch. This includes location maps and directions if you have a physical location that customer can visit.

Get mobile

With most people now doing their web browsing via their smartphones, it’s crucial for a business to ensure their website is optimized for this. If not, you could be missing out on a huge chunk of business. 85% of adults now think that the mobile version of a website should be as good as, if not better than the desktop version. You cannot afford to ignore this fact.

 

Your reputation is at stake

 

Having a bad website doesn’t only lose you business, it also decreases customer confidence. According to Stanford, 75% of users admit to judging a business’s credentials based on its web design.

 

Your website must make a good impression, otherwise, you run the risk of not only receiving bad reviews but also generating far fewer repeat customers. E-consultancy says that 88% of people are less likely to return to a website after a bad experience.

 

Your website needs to inspire trust and reliability to gain repeat business. Redesigning your website to be user-friendly as well as aesthetically pleasing is a smart business move.

 

Taking all these facts and figures into consideration, there has never been more reasons to put website redesign at the top of your priority list. There’s too much at stake not to do it. If you ignore the needs of your website (and, therefore, the needs of your potential customers) for too long, you risk losing vast amounts of business as well as customer confidence and trust.

 

Most businesses need to redesign or update their websites routinely, but this doesn’t need to be difficult. It is worth hiring a professional design team that can make light work of keeping your website and your financial services business relevant to modern users.

How to Redesign Your Financial Website

Your website was once the pinnacle of internet technology. It looked great, ran well and customers loved it. But, this was several years ago, and the good-looking design now looks old and dated. The site itself has several bugs. Pages have a tendency to crash. You’re experiencing a decline in traffic.

It’s time for a complete overhaul but how do you go about doing this and where do you start?

Here are a few pointers to get you going in the right direction:

 

Identify your target market

You might already know who your target market is, but is your website geared toward them? Whether you’re marketing to high net-worth individuals or the average person on the high street, it’s important to ensure your website is appealing to your target demographic.

To do this, put yourself in their shoes and really think about what they would want in a website and how they would want it to operate. This means using all the tools at your disposal to help you understand their lifestyles, culture and the society in which they live. Then you need to ensure that you have a website that reflects that.

Acquiring and using feedback to achieve this goal is incredibly important. Make sure you are gaining a lot of data and information from user testing. This involves asking test users from your target market to go through your new website with a fine tooth comb. If you are too close to your own design, it is likely that you will miss the tiny details that could make all the difference. Your test users, on the other hand, won’t know your site intimately and are the most likely to find inefficiencies or outright mistakes.

Use their feedback to improve your website. The more feedback you get from your target market, the more you can customize the site to suit their needs.

 

Keep regular customers informed

What do you do when you try to click on a website only to find it currently offline? You go elsewhere.

If your current design is putting off potential customers, don’t keep your redesign to yourself. Keeping loyal customers informed about what you are doing is a courtesy, and it will discourage them from straying.

You may even wish to go a step further and give them the low down of why you are redesigning the website. This can be an opportunity to demonstrate all the ways in which you understand their needs and how you are willing to go the extra mile to meet them. This kind of detail can go a long way to keep visitors interested and make them more likely to return.

Turn your website overhaul into a marketing opportunity by making it exciting. Hold a webinar to introduce the new features of the website or have a Q&A session. Build it up to pique people’s curiosity and to ensure that come launch day, they’ll be logging on to see what all the fuss is about.

Get your branding on-point and your content up-to-date

A website that runs smoothly is wonderful, but you’re missing out if your branding still doesn’t cut it. Revisit your color schemes, images, and typography and consider updating them. Like an old house with ancient wallpaper, refreshing the “décor” of your site can bring it into the modern age.

Scrutinize your content to make sure it’s current and speaks to your target audience. Don’t make the fatal error of having out-of-date information about old products and services that are no longer available. In a heavily regulated area like finance, it is crucial that your product information is up-to-date at all times, without exceptions.

Optimize for mobile use

Since most people use their smartphones to browse websites, you really need to be making sure your website is optimized for mobile use. If not, you are losing out on a good wedge of business.

 

Ensure that mobile compatibility is built into any website redesign.

Use current technology

Research which software you are going to use to build your website. You don’t want to start using a software product only to find out it’s being discontinued in a year. A prime example of this is Flash. The technology is no longer supported by most web browsers, yet you can still find websites that are using the program. Surprise surprise, their websites don’t run properly, if at all.

Find a reliable product that can build your website perfectly and is likely to remain in use in the coming years.

Update your SEO

SEO (search engine optimization) refers to thoughtful use and management of the keywords and phrases that users put into search engines to find you. If your website isn’t optimized for SEO, you may be making it significantly more difficult for people to find you online.

Your SEO efforts need to be up to scratch if you want to stand any hope of appearing on page one of a Google search. Going through your website page by page and optimizing each one with keywords and phrases will get you on the path to ranking well in search results. SEO is a part fine art and part routine maintenance. Make sure to revisit SEO often.

Don’t just leave it!

You’ve redesigned your website. It’s as perfect as you can get it. Don’t rest on your laurels. Put a plan in place to prevent the website from becoming outdated again in the future.

You need to be doing the following on a regular basis to keep your website current:

  • Updating product and service information
  • Ensuring SEO is effective
  • Testing for broken links, pages, and glitches
  • Gaining customer feedback and acting upon it
  • Keeping abreast of technology and software advancements and incorporating them where necessary

Also, make room in your budget for another redesign in the not too distant future. By keeping on top of your web design and making sure it’s 100% relevant to your customer base, you should see your conversion rate increase.

Any potential customer is going to want to spend time browsing your website if every part of it is up to date. It’s an investment to update your website, and it’s one you can’t afford to delay, let alone forget.

Of course…you are very busy, and we build websites to build your business. Let us do the heavy lifting… contact us here.