When it comes to improving organic traffic, one of the most powerful weapons you can have at your disposal is your website content. The old saying, ‘Content is King’, rings true now more than ever. The better your content is, the more people will click on your links, which increases your site’s relevance in the eyes of search engines.
No matter what the latest trends in SEO currently say, you simply can’t win over great content and awesome writing. Search engines will always find new ways to weed out websites that try to game the system so that it can provide its users with the best possible content and the most accurate information first.
If you’re running a business, you probably have a lot to say about things that are happening in your industry. But should you be writing all the content on your site? Probably not.
Let’s take a closer look at why you’ll need professional SEO copywriting for your website.
Writing is Time Consuming
Unless you’re prepared to spend the rest of your days writing pages and pages of content, you’re better off hiring one or a couple of experienced SEO copywriters. This allows you to increase your website’s relevance and see a positive uptick in your SEO efforts in a shorter amount of time.
When you have copywriters taking care of your website, you’re free to focus on more important business activities. Creating content is really just an extension of your company’s marketing efforts, so it shouldn’t suddenly take over your whole operation.
Copywriters Can Make Anything Sound Interesting
Even if you have enough time and might actually enjoy the idea of churning out a couple of thousand words per week, you might not have the writing chops required for good website copy.
You may know more about your business than everybody else, but your words may fall flat once it’s actually on the web. People might not respond to your headlines and writing as well as you’d like.
On the other hand, a professional SEO copywriter will have had years of experience and knows how to weave a great narrative that makes people ask for more. They can also easily change their writing style to adapt to your brand’s tone and voice.
The Technical Aspects of Writing for the Web
Great web content requires a good understanding of on-page SEO. On one hand, this means knowing how to write effective titles and headlines, descriptions, as well as meta tags that can compel people to check out your page. It also requires diligent keyword research and understanding what type of content people are looking for.
A good SEO copywriter will know where to put keywords and will mix in related keywords, as well as sprinkle in internal and external links, in their content so that search engines can easily understand what the page is about. They’re also familiar with different writing techniques so that people will stay on a page much longer and keep scrolling down for more information.
Developing a Good Content Strategy
When you hand off your content writing to a copywriting specialist, they can come up with a well-rounded content strategy for your website. A content strategy is like an editorial calendar where you plot out what articles need to be written over a period of time.
You can figure out what type of content your site needs by understanding:
- Your target audience
- What their problems are
- How your business solves their problems
All this takes a lot of analysis and planning, on top of all the actual writing that’s required. But an experienced SEO copywriter will be able to better understand which keywords to target and churn out articles quicker when they’re guided by a content strategy.
It’s also more cost-effective to know what needs to be written beforehand and allocate resources towards addressing specific gaps in your content, rather than write a dozen versions of the same thing so you can rank for a keyword.
Effective content marketing and SEO copywriting go hand in hand. It’s not as simple as writing a couple of blog posts every month. If you really want to make your website and your business achieve a level of relevance, a professional copywriter will help you get there much faster. It also requires writing expertise that can’t be learned overnight. But it’s definitely worth the investment because it will give you a much stronger foundation for the future growth of your business.