Every website needs great web copy and captivating content in order for it to attract a larger audience. Without great writing, your website is basically just an empty shell.
It doesn’t matter how good your web design is, if it doesn’t offer any valuable content, no one will stick around to find out more about your company, or your products and services.
You also shouldn’t settle for mediocre writing because it will reflect very poorly on your brand’s image. Even if you or someone on your team is a decent writer, writing for the web requires a lot of experience in order to be successful at it. Do you really want to spend weeks or months producing content that doesn’t drive the kind of traffic you’re looking for?
A professional copywriter can guarantee that your web copy will create great first impressions and that your content will always be interesting and engaging to read.
Let’s take a closer look at the benefits of hiring a professional copywriter for your website.
Ensures a Great a First Impression
A website that’s riddled with errors and typos won’t sit well with anyone. It reflects poorly on your brand and gives people the impression that you don’t care much about your public image.
A professional copywriter will take his/her time to proofread and edit all of the content that they create. In addition, people who write for a living don’t make many mistakes in the first place. They tend to have good attention to detail because they won’t be able to survive in the business if they consistently put out shoddy work.
A copywriter will also make sure that all your pages are filled with high quality content that provides relevant information that’s unique to your brand.
Make Your Audience Pay Attention
Great writing takes more than just good grammar and a wide vocabulary. You need to be able to clearly convey ideas in a concise manner so that people will know instantly what you’re offering.
Website copy should read like great ad copy. It should be able to grab people’s attention and evoke the right kinds of emotions. If your website copy and page content is boring and uninspiring, your website and your company won’t stand out from your competitors.
It’s Better for Your SEO
If you want to increase your audience, your website should have lots of great content that targets different keywords. A copywriter knows how to successfully weave in important keywords into every post while making it all sound natural and easy to read. They also know how to write content that people and search engines will like.
Having awesome content that provides useful information is absolutely essential if you want to increase your site’s organic traffic. Copywriters can easily write great headlines, titles and descriptions that will compel people to click on your page. They can also help you build up your site’s credibility which is an important factor that search engines look at when ranking pages in the search results.
Saves You Time
Writing great content takes a lot of time. It requires lots of research, planning and multiple rounds of editing. Even if you’re already an expert, you still need to look for news and data to support your writing. You might even have to interview other experts and authority figures in order to get a unique take on a particular topic. All of this takes lots of planning and coordination which can take days to fully execute.
Short posts that are only a couple of hundred words also won’t rank very well these days. You need longer posts and articles if you want to compete with the top ranking pages that target the same keywords. Even an average copywriter can write one great piece in one or two days. If you do it yourself, it’s probably going to take much longer and you’re much better off focusing on more important business matters.
Web copy also takes time to get right. Although much shorter than blog posts, you need to research what your competitors are doing and test over and over which copy will work for your brand.
Get Results Quickly
When you’re building up your brand and establishing an online presence, you can’t afford to make any mistakes. It’s not the time for trial and error, so you’ll need to make sure you have professionals helping you along the way.
It takes years of experience, as well as a good understanding of psychology and marketing to come up with effective web copy that will evoke the right kinds of emotions from your audience. It’s not something you can learn overnight. It requires lots of testing to understand what makes people tick.
Your web copy will likely fall flat if you don’t hire a pro copywriter who can convince people that your company is trustworthy. You’ll end up filling your pages with uninspiring copy that won’t elevate your brand image or make you stand out from your competitors.
Better Conversion Rates
Getting more traffic is important for your website, but you need to turn those visitors into leads and clients if you want to grow your business. A good copywriter can come up with many different ways to convince people to perform a desired action.
Your web copy needs to stand out if you want your visitors to do things like click the buy button, send their contact information, schedule appointments, follow you on social media, or sign up for your mailing list. Your competitors are trying to do the same thing so you should be able to effectively present what makes your products and services different. Conversions will drive your business growth, so you shouldn’t settle for generic web copy that’s not well thought out.
Keep Your Content Fresh
A dedicated copywriter and content writer can map out a complete strategy for all of your website copy from start to finish. They can focus on creating great content round the clock and fill in any gaps your current content strategy has. Regularly publishing new content that tackles current trends and issues takes a lot of work and dedication. As a business, it’s better if you delegate these tasks to an experienced professional so that you can continuously develop your brand’s public image.