Every business needs a website in today’s ever growing digital landscape. Even if your business model doesn’t rely on any online sales, a website still offers tons of value as far as giving your company more visibility and exposure to potential clients. It’s also an important source of information for your existing clients if it’s managed correctly and updated regularly.
One of the primary things to think about when building a website is its overall look and design.
It’s just like building out a physical office space. You wouldn’t want to entertain clients in an office that’s sparsely decorated or not pleasing to look at. It would be a poor reflection on how you conduct business.
With these things in mind, let’s take a quick look at how great web design can help grow your business.
Makes a Great First Impression
In a lot of cases, your website is the first side of your business that potential clients will come across. When someone clicks on your link and opens up your home page, you’ll only have a few seconds to leave a lasting impression.
If your website doesn’t look attractive or interesting, visitors and potential clients are more likely to exit out of it immediately without giving your company a second thought. This means you’re losing out on a lot of valuable business opportunities.
A professional looking website can showcase your company in the best light possible. It also helps you earn people’s respect and provides a great starting point for building trust amongst your target audience.
Strengthens Your Brand Identity
Investing in custom web design services gives you the freedom to seamlessly integrate your existing brand identity with the overall look of your website.
Just having your name and logo on a website simply isn’t enough. Your website should also reflect your brand’s design language so that it can be easily associated with your firm even with just a quick glance.
When you have a consistent look across all your marketing and communication channels, there’s a higher chance for your brand identity to become imprinted in the minds of your target audience. With proper execution, your brand can be one of the first things they’ll think of when they look for a new financial advisor.
Increases Engagement Through Better UI
If you have important information about your company and great content that you want to share on your website, it should be easily accessible for it to have any value to your audience.
A poorly designed website isn’t very intuitive to use, which makes navigating through its different pages more difficult. Most people won’t bother clicking on a bunch of links and buttons just to find one or two pieces of information.
An experienced web designer will know how to create a great looking website that’s also very easy to use. With a great user interface (UI), the awesome content on your website won’t be overlooked or buried under several layers of submenus and unnecessary web pages.
A well-designed UI can also quickly lead people to the most important sections of your website, which allows visitors to quickly find answers to their questions. Even simple things like optimal menu and button placement will have a huge impact on your conversion rates, especially when it comes to your home page, landing pages, and call-to-action buttons.
Stand Out Amongst the Competition
Your website is an excellent advertising and marketing platform that you can use to set your company apart from your competitors. If you’re trying to make a name for yourself in a new market, a generic looking website won’t win you any points.
Your site’s web design should give anyone who visits the impression that you’re at least at the same level or even better than the other financial advisory firms they’ve come across. Most potential clients will only inquire or send out feelers to a handful of businesses—and your website will play a huge role when making that decision.
Good web design shouldn’t be taken lightly. It’s essential to a successful website, which in turn, leads to more business for your organization.
Web design isn’t just about creating an attractive and flashy website. It also takes a lot of careful planning, thoughtful execution, and proper testing to make sure everything works as intended—all of which require a lot of experience. Dedicating time and resources in getting your website set up correctly from the very beginning can lead to exponential returns to the growth of your business.