Finding the right web design agency is not as easy as it looks. You need to be able to collaborate well with your web designer during the development phase to make sure your brand comes to life through your website.
It’s not just about finding really creative artistic talent. You should also look for qualities like professionalism, track record, and personality. Compatibility is an important factor if you want to have a good long-term working relationship with your designer.
Here’s a quick checklist of the most important things you need to look out for:
- Past History
You need to look closely at your web designer’s portfolio and review their past work. Having lots of projects and satisfied clients not only proves they have the experience, but also the professionalism required to successfully pull off a project. Find out if they have a good reputation within their industry.
Aside from web design, check what other services a firm can offer. For example, a lot of web design agencies offer services related to their niche such as digital marketing, branding and copywriting. Ask details about their terms and packages.
Find out what technologies they use and why. If they’re using updated tech and following best practices, your website is going to be fast and stable. Can they make sure your website performs great on both smartphones and desktops? All this will help you create a great first impression on your prospective clients.
Check if the design agency’s rates and price packages are reasonable and comparable with similarly ranked designers you’ve looked at. You don’t need to spend top dollar to build an awesome financial advisor website, but it’s best to avoid those who charge the lowest rates. As the old saying goes, “You get what you pay for.” And you might regret your decision in the long run if you settle for the bottom rung of the ladder.
- Niche Industry Experience
Working with a team that has lots of experience in you specific niche will ensure that the whole experience will be smooth from beginning to end. Agencies that specialize in financial websites will already have lots of systems in place and have a better idea of what you need and what your target audience wants to see.
Here at AltaStreet, we’ve helped hundreds of financial advisors all across the country build their website and effectively market their firm using it as a centerpiece. Our over 20 years of experience means we know all the ins and outs of the business and that we’re constantly evolving our offerings.
Send us a message through the contact form below, and we’ll help you sort out your options.