The keys to building trust and credibility as a financial advisor or firm with a fast and error-free website. Learn why website speed and accuracy matter to your clients and how this can help you grow assets under management.
Does Your Website Help You Build Trust?
As a company that has been building Custom Websites for financial advisors and financial firms for over 2 decades, we understand the importance of creating and delivering a fast and error-free website for our clients. In today’s digital age, a website is often the first point of contact between a financial advisor and potential clients, and it is essential that the website leaves a positive impression that builds credibility.
Why does website speed matter for financial advisors?
In the financial services industry, credibility is of the utmost importance. Financial advice is a sensitive topic and people want to trust their financial advisor. A website that is slow to load or full of errors can give the impression that the advisor is not competent or trustworthy, which can deter potential clients or referral partners from seeking their services.
One of the most important factors in creating a positive impression is website speed. In today’s fast-paced world, people have little patience for slow-loading websites. According to a recent study by Google, 53% of mobile website visitors will leave a page if it takes longer than 3 seconds to load. Neil Patel (Forbes List Top 10 Marketer) says that 47% of consumers expect a Website to load in under 2 Seconds. (https://neilpatel.com/blog/speed-is-a-killer/) This can lead to a loss of potential clients and negatively impact a financial advisor’s business.
Strive to make the User Experience on Your Website Enjoyable
In addition to website speed, it is also essential that a financial advisor’s website is free of errors. Errors, such as broken links or incorrect information, can make a financial advisor appear unprofessional and untrustworthy. This can also lead to a loss of potential clients.
Additionally, errors on a website can also affect the website’s search engine rankings and visibility, making it harder for potential clients to find the financial advisor’s website.
How your Website Can Win the First Impression
On the other hand, a website that is fast, easy to navigate, and free of errors can create a positive first impression and increase the likelihood that a visitor will become a client. It showcases the financial advisor’s professionalism and attention to detail, which can instill trust and confidence in potential clients.
Most Financial Advisors Use Their Website as a Marketing Hub
At AltaStreet, we have seen many financial advisors and financial firms invest in website design and development to ensure that their websites are fast and error-free. It’s a wise move, not just for the present, but also for the future, as the world becomes more digital, these investments will pay off in the long run. As a leader in the Design and Development space for Financial Companies, we understand the importance of creating a website that not only looks great but also performs well, and we are committed to helping our clients achieve that.