As with any project you start, gathering essential information upfront is not only beneficial to a successful output, but will also save you plenty of headaches throughout the process. The more understanding of your desired outcome the smoother the project goes.
- Do you currently have a website? What is the URL?
- Describe theservices you sell.
- Who are your main competitors? How do you differ?
- What are your top 3 frustrations with your current website?
- What do you like most about your current website?
- What do your current competitors’ websites have that you aspire to?
- What is your client demographic? Are they within a certain geography or age?
- What is the technical skill level of your client base? (1-10, 10 being expert)
- Will your visitors require any special needs? Mobile version, multiple language support, larger type for easier reading, etc.)
- Any specific features you would like included? Client portal, document vault, calendars, forums, blog, subscription services (RSS, email or newsletters)?
- Deadline, timing or exact date of completion for your website
- Name 3 things that are most important about the design of your new website.
- Name 3 things that is least important in the design of your new website.
- Do you have any color preferences, existing brand colors, and/or colors you do/not wish to include?
- What are some existing websites that appeal to you? Provide links if possible.
- Do you need a copywriter? If you are using existing copy on your current website, will it need to be modified in any way?
- Do you have a logo? Is your logo and other imagery web ready?
- Do you have all images that you would like to be included in your website or would you like the designer to use imagery where appropriate?
- Will you be needing an additional SEO help (registering with search engines, adding businesses to Google Places, Analytics setup, etc.)?
- Do you already have a domain set up for your new website? If so, do you have the log in information accessible?