The idea of commissioning a custom website for your financial planning firm may sound expensive and intimidating, especially if this is your first time building a website from scratch.
If you try out one of the many online website building platforms, you’ll find that it still takes a lot of work and expertise to make an amazing website. It requires a good eye for design, technical know how, in-depth SEO knowledge, and copywriting skills—among many other things.
Are you willing to take on the job yourself? Can you deal with all the issues that are likely to come up?
Here are a few reasons why you should seriously consider hiring a professional web designer for your financial advisory firm’s website.
Focus on Your Business
Figuring out all the ins and outs of building a great website will take up a lot of your time and resources. You may be able to find someone who can help you for a really low price, but there’s no assurance that you’ll get the results you’re looking for.
An experienced web designer will listen to your ideas and actively make suggestions about what will work and what won’t. All it takes is a bit of communication and you can let your designer take care of everything for you.
When you have a reliable web designer, you’re free to focus on essential business matters. You won’t be stressed out dealing with lots of tiny issues, and you’ll have a great looking website in a shorter amount of time.
Establish Brand Identity
Your website is crucial to building a strong brand identity. It’s going to be your firm’s online presence, so it has to reflect your company’s vision and values. It has to look professional and put your business in a positive light.
A professional web designer can help you build your brand identity if you don’t already have one, or seamlessly incorporate your current branding into the website. This will make your website stand out and help distinguish your firm from all the other financial advisors in your market.
When potential leads and clients check out your website, they want to find out more about you and your firm. Even if you have all the right content on the site, it’s not going to be very helpful if it’s not easily accessible. You also need to make your website easy to use on both desktops and mobile devices.
Web designers can not only come up with a great looking design, they’re also experts when it comes to creating intuitive user interfaces and layouts. This lets your website visitors quickly reach the information they’re looking for, which helps reinforce a positive association with your company.
In a lot of cases, your website will be the first thing your clients will come across, so it has to make a good impression on anyone who visits.
With a custom website, you have the freedom to include fancy designs and features like animations, chat boxes, landing pages, apps, and calculators to your website. Your web designer can easily add or remove elements to your website whenever you see fit. And every time you make a change, you’re 100% sure that it’s going to work flawlessly.
Still Not Convinced?
Your website is going to be the face of your organization online, so it shouldn’t be taken too lightly. It should look presentable and make people feel comfortable doing business with you. It can give or take away credibility and plays an important role in gaining people’s respect. It’s also an extremely helpful marketing tool that can turn mildly interested leads into long-term clients. If you have a good SEO and content strategy, you can widen your reach to different markets.
A custom-designed website requires a minimal one-time investment but plays a huge role in establishing your brand and increasing your client base.