With over 1.7 billion websites on the World Wide Web, it’s definitely hard to make your mark if you’re just starting out. However, as a business, you can’t afford to lag behind your competitors.
Creating a half-decent website isn’t too hard, especially with all the site-building tools available today. But if you want your website to stand out from the crowd, you’ll need the help of professional web designers and custom web development to bring your vision to life.
Of course, just having a website is also just one small part of the equation. You can’t expect your website to become a massive hit and bring in tons of new leads just because it’s online.
It takes quite a bit of work to ensure your website gets noticed. You’ll need great SEO and marketing, noteworthy content, coherent branding, and modern features that people have come to expect from all the websites they visit.
Let’s take a quick look at how web design can impact your online presence.
Responsive, Mobile-Friendly Web Design
Roughly half of your website visitors will be viewing your page on their smartphones and tablets. This means you’ll have to make sure that your website looks great and is easy to use no matter what device it’s being viewed on.
Quick Page Loading Times
Even if your website doesn’t have tons of images and animations can still load slowly if they’re not properly optimized. If it takes more than a second for your web page to show up, people are more likely to click the back button and move on to the next search result. This will increase your bounce rates and will lower your website’s relevance in the eyes of search engines.
A good web design team will make your website look great while ensuring it loads quickly even when using bad Internet connections.
Brand-Inspired Design Language
One of the main benefits of using professional web designers is that they can create custom designs that are coherent with your brand image. They can easily implement a design language all throughout your website so it has a polished and unified look that makes your brand more memorable. Designers can also take care of important details like graphic elements and photos so it can reflect who you are as a brand.
Easy and Strategic Navigation
People expect websites to be interactive. This doesn’t mean you have to fill it with lots of fancy features. At the very least, all the great content you have on your site should be easy to find. With well thought out navigation, people will spend more time on your site trying to get all the information they can.
All good websites should have an intuitive navigation menu that makes different subsections easily accessible. Call-to-action buttons should also be clear and prominent if you want to have good conversion rates. Otherwise, people will just scroll past.
Quality On-Page SEO
Search engines need a lot of help to better understand the pages on your website. A good web designer will help you sort out your on-page SEO so that search engines can properly index your website’s content, which includes text, images, and all the other important information your website offers.
Integrating Cutting-Edge Features
If you want your website to project an image of a successful and modern brand, it should contain useful features that people have come to expect from their favorite brands, as well as other companies in the same segment. A web designer can help you decide which features to implement such as animations, videos, social media buttons, chatbots, games, quizzes, and calculators, among many others.
They can also integrate essential features into the back-end that will make managing your website much easier. This includes a custom Content Management System or CMS so you can easily update all the pages on your site. Customer Relationship Management or CRM tools can also make managing and nurturing leads more streamlined, which means better conversions for your website.
It takes more than just nice looking visual elements to make a successful website. Creating an effective online presence requires lots of thoughtful planning and careful execution. It requires a skilled team of professionals who have lots of collective experience in their respective fields. It may seem like a lot of time and investment, but all of it is necessary if you want your website to be an effective marketing tool that will take your business to the next level.