The growth of social media networks has been quite astronomic. Roughly half of the world’s population uses social media, and it’s expected to reach over 4.4 billion by 2025.
It’s a powerful platform with a tremendous reach that has quickly replaced more traditional forms of communication. To put it into perspective, the last decade has seen smartphone usage evolve from just regular telephone calls and a convenient way to access the Internet to become the preferred device for accessing social media.
It goes without saying that if your business still hasn’t embraced the power of social media by this time, you’re losing market share to competitors who do have an active social media presence.
Let’s take a closer look at how effective social media marketing can help grow your business.
At its core, social media is an extremely powerful and cost-effective marketing tool that can give your brand more exposure to new markets. Just creating and maintaining a social media profile means people can actually find and contact you if they happen to search for your business – even if you don’t have a website.
It’s important to note that search engines can also display social media profiles. Your social media pages will likely show up on top of the search results whenever someone googles your company name as long as it’s a unique enough keyword. So it’s important to make sure you’ve at least signed up to the most popular social media platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.
In order to get more traction out of your social media presence, you’ll need more than just a handful of followers. Creating awesome social media posts is rather pointless if only a few people will see it.
Before anything else, make sure to invite as many people as you can from your own personal and business networks to follow, like or subscribe to your social media profiles. Ask your entire team and your employees to do the same and encourage them to share your social media pages through their own profiles.
Make sure your website also has links and buttons to your social media profiles so that anyone who visits your web pages can also see your posts on their social media feeds. Do the same with your newsletters if you already have a mailing list. This allows you to maximize the number of followers you can get from your existing networks – which is likely made up of existing clients and people who are already interested in doing business with you.
Ads, sponsored posts, and promotions are also a great way to get more exposure for your social media pages. Plan a budget that allows you to spend some money over a period of time so you can test and tweak your ads and promotions depending on how the market reacts. Try to come up with ads and promotions that people will find value in, and are likely to share and repost, so that you can make the most out of it.
Once you’ve established a solid social media presence, allocate some time and resources every month to keeping it active. Seeing a business page that hasn’t posted anything new in months doesn’t leave a good impression on your audience. It makes it look like you don’t care about your social media presence at all, or that your business is not as successful as it seems.
When people see that you’re posting regularly via their news feeds, you’re increasing brand awareness and ensuring that your business stays relevant and on top of people’s minds.
It’s also important to keep your target market in mind when creating new posts. Try to mix up the type of content that you post. Some posts should establish you as an authority in the industry you’re in, while others should address problems and issues that your followers are trying to find solutions to. This approach allows you to establish relationships and builds trust among your followers. People are more likely to react to and share posts from brands they know they can trust.
The real power of social media lies in its interactive features. Responding to comments and messages lets you better understand what the market wants. Pay attention to how people perceive your business. Use this information to guide you in further developing your brand and your business. Invite your followers to participate in the conversation to make them feel that you care about them and their needs.