Twitter is still one of the most popular social media platforms today. It has over 300 million active users monthly and around 150 million users daily.
While Facebook and Instagram are significantly more popular when it comes to brand marketing, Twitter still has a lot of potential with its extremely loyal following.
What Makes Twitter Unique
Twitter is a microblogging platform that focuses on short snippets of text with up to 280 characters that are often combined with an image or a short video. It was the first platform to popularize hashtags, which is still one of its most important and most used features.
It’s a popular platform for a lot of influential personalities such as entertainers, athletes, politicians, and other popular celebrities. Most Twitter personalities tend to post multiple times a day. It’s usually the first thing people check when they want to see the freshest updates from their favorite accounts, or to find the latest trending news and events.
User participation and engagement is also very high on the platform. Users like to post their own take on a topic or a tweet, and they also spend time browsing through other people’s replies. Unlike other social media platforms where comments take a back seat to the main post, replies to tweets are very visible and don’t get buried under more popular comments.
Why Businesses Should Use Twitter
Twitter may not be the first thing that comes to mind when you think of social media marketing, but it’s still an important platform for businesses.
Here are just a few benefits:
- Get more visibility for your marketing campaigns
- Increase engagement from your target audience
- Respond to questions and comments
- Easily participate in trending topics with hashtags
- Connect with other personalities and social media influencers
Just having an active Twitter account makes it easier for people to connect with you and your brand. Since it’s not as popular for marketing as Facebook and Instagram, you’re also getting a leg up on your competition, allowing you to carve out your own niche market on Twitter.
Marketing Your Business on Twitter
Let’s take a closer at how you can increase visibility and generate brand awareness using Twitter.
Hashtags are an essential part of Twitter. It’s how people explore other people’s takes on a particular topic.
You can create a new hashtag the same way you would come up with a catchy slogan for your marketing campaign. When people click on the hashtag, they’ll be able to easily find all the other posts that have that tag.
You can also use trending hashtags to join the bandwagon and get more visibility for your post. Be on the lookout for holidays and other cultural moments that you can put your own twist on. For example, you could create a quick post about #newyearsresolution or #taxseason.
One or two hashtags is more effective at generating engagement. Using more hashtags just results in a rapid decline in engagement. So make sure your post really hits the mark with the hashtags you choose.
Use Twitter for Research
If you’re just starting out and have yet to build a following, you can’t expect people to flock to your posts as soon as it goes live.
A good way to ensure your posts get the most traction is to simply use Twitter’s search function. Check out what other people are posting about a particular keyword and find out what posts get the most engagement. This will give you a better idea on what your next post should be about.
Use the ‘Explore’ feature to check out the latest trending topics and news events. This will show you what people are currently talking about and if there are any topics that are relevant to your business. On the mobile app, the trending topics will also show up when you hit the search button.
You can also create a Twitter List to filter accounts you want to keep track of. This allows you to curate your Twitter feed so you can focus on more important accounts and topics that are relevant to your line of business.
If you need more help with topics and hashtags, you can use tools like Hashtagify and RiteTag to help you explore more hashtag ideas.
Use Twitter to Talk to People
To make the most out of Twitter you have to engage with people. This lets your account get more visibility and helps you build relationships with other Twitter users.
You can start building an audience just by replying to a popular tweet. You’ll eventually get more followers if your posts are meaningful and prolific.
When you get responses to your tweets, make an effort to reply back. This shows that you’re attentive and that you care about your audience. If you need to talk about personal or sensitive information, message them directly instead.
Use Twitter to Retweet and Promote Content
If you’re more active on your website or on other social media platforms, you can use Twitter as an additional marketing vertical. You don’t have to come up with an entirely new content strategy, you can just use it to get more exposure for marketing campaigns outside of Twitter. You can also retweet posts from other Twitter users and put your own spin on it.
Even if you don’t dedicate much time to creating original content on Twitter, reposting and retweeting allows you to get the hang of the platform and makes your profile look active.