Twitter can be used to promote financial business both large and small scale. This social media platform acts as a base to exhilarate of financial business. Hashtags are popular means for this purpose, but the correct usage of this tool is very important. They help in linking the related topic, recognition of various processes like that of financial website development and many more. Hashtags can be used for various purposes for financial business. Some of these methods are described as following:
- Visibility: It helps in the categorization of the company and various services provided by it. It acts like an abstract word to define the company.
- Service description: Hyperlink of the service description website with Twitter helps in tangible monitoring of the company and service. This helps in easy engagement with the clients.
- Tracking: Hashtags are not only supported by twitter but are also compatible with other social media platforms like Instagram In this way tracking of the social media campaign is in an organized way.
- Marketing: Event marketing is one such method. Hashtags are associated with a particular event. Various hashtags are created depending upon the event organized.
- Digital Chats: Weekly chats are possible with the clients. This chat is controllable with various parameters like chatting speed, blocking and ending a conversation.
- Conversational ads: Originally known as promoted tweets, these consist of abstraction call to action button process. It consists of multi-purpose pre-composed messages, custom hashtags as defined by the advertiser for a particular campaign. The buttons let you select an option for re-tweeting. They act like the catalyst for starting a conversation.
- Targeting: Hashtags can be used to target a specific category of clients. Clients too can use them to identify if the event is related to their needs or not. They help in the identification of the company characteristics like #startup indicates that the company is new and is at the embryonic stage.
Fundamental guidelines to use hashtags:
- Select a memorable title name.
- Keep the title as short as possible.
- The title must be easy to spell.
- The title must be unique and directly indicate your event.
- The hashtag must be relevant for the event. A wrong hashtag can also have a drastic negative effect.
Correct usage of hashtags is very important to gain benefits from them. A hashtag can either hit the bull’s eye or can miss the target, it all depends upon its usage.