If you want to increase brand awareness, social media marketing is very cost-effective and relatively easy to get up and running. It’s great financial advisors because it allows them to show people different sides of the industry and connect with them emotionally.
Why Social Media
Social media platforms have tremendous reach. Roughly half of the world’s population use social media, and the average user spends over 2 hours on social media. You can also create a new profile for your business in a matter of seconds without paying for anything.
Compared to other traditional and digital marketing channels where one-way messaging is the norm, social media platforms give businesses and consumers the ability to easily interact with each other without having to meet face to face. Helping financial advisors build and nurture relationships with their target audience.
Growing Your Following
In order to leverage the power of social media, you’ll need to first maximize the potential of your existing networks. These are the people who know you the best, and can help spread the word about your firm.
Gaining people’s trust is an extremely valuable commodity in the financial industry. And it’s easier to earn this trust through referrals.
Social media makes it easier to connect with people outside of your personal and business network since your followers can quickly share your page and your posts through their own profiles. If your followers find some of your posts interesting enough, they can easily repost it, which exposes your brand to a new audience.
Different Types of Content
Social media platforms give you the freedom to easily post a wide range of content. You can upload photos, infographics, GIFs and videos.
You don’t even have to come up with your own posts. You can also simply share links and posts from other pages that your followers might find interesting. Just add a caption or your own take on the topic to make it more tailored to your audience.
One key thing to remember when posting to social media is that you can, and should, add some personality to your posts. Your goal is to get noticed while most people are mindlessly scrolling through their feeds. You’re competing with posts from people’s friends and family, as well as personalities, pages and companies they have a vested interest in.
Don’t be afraid to add some humor, tenderness and other emotions to your posts. Your content can be both informative and relatable at the same time. It’s a place where you can show a different side of your brand.
Communities and Influencers
Another effective way of increasing awareness through social media is by joining communities and reaching out to influencers.
When you join online communities such as Facebook groups, you can share your expertise and discuss topics that are relevant to your brand with like minded people. In return, you get more exposure for your brand amongst individuals who are genuinely interested in the products and services that you offer.
You can also reach out to established social media personalities or influencers and ask them to promote your brand. This is a good alternative to paid ads since it’s based on the principle of personal referrals, and leverages on the power of their followers’ loyalty, trust and adoration.
If you have the budget and want to grow your audience really quickly, social media ads can outperform organic growth – but you have to know what you’re doing.
Paid advertising will inject your posts into the feeds of a brand new audience. It’s not going to be random either. Social media platforms will let you target specific demographics, so you don’t have to worry if you only have a limited budget.
You’ll also get lots of data about its users to ensure that your ads end up in front of the right people. They may not be actively looking for your products and services, but it will give you the opportunity to showcase your brand and your value proposition.
There are many ways you can use social media to your advantage. Simply maintaining an active social media profile gives you more visibility. If you want to take it to the next level and increase your audience even more, you’ll need a good content strategy and strategic social media ads.