Responsive web design is an absolute necessity for any website – especially financial websites.
It’s an aspect of web design that deals with ensuring web pages show up clearly and can be used properly, no matter what device (desktop, laptop, smartphone or tablet) or screen size it’s viewed on.
In an age where people can and want to access content on the Internet whenever and wherever they are, you want to make sure your website is ready to take on the challenge.
Here are a couple more reasons why you’ll need responsive web design as a financial advisor.
Improved Search Ranking
Search engines actively track how much time a user spends on a site after clicking a link from the search results. Doing so allows it to better determine the usefulness of the page. When website visitors spend more time on your site, you’ll rank higher in search results.
If your website doesn’t show up properly, people will simply click the back button and move on to the next search result. This behavior is measured as bounce rate.
With responsive design, you’re ensuring that all your site’s content and features can be easily accessed by everyone. Resulting in lower bounce rates and improved search rankings.
Catering to Mobile Users
Smartphones account for approximately half of the world’s web traffic (tablets not included). Obviously, this is a huge chunk of your audience you can’t afford to ignore.
Responsive websites put a high priority on the user experience, particularly for mobile devices where screen resolutions can vary wildly. A good web designer will make sure all the visual elements of your website show up properly on any device.
They’ll also Optimize your website’s page load times by minimizing file sizes and streamlining code to make sure your site shows up quickly even with slow or spotty connections. Most people don’t have the patience to wait more than a couple of seconds to see what your site offers. When they see a blank or incomplete page, they’re more likely to click off your site, which increases your site’s bounce rate.
Better Brand Image
A website that doesn’t even show up properly leaves a huge negative impression and creates additional frustration for your potential clients. Any effort you put into building up your brand and reputation goes out the window if your website is not up to snuff.
A responsive website gives you a solid foundation with which you can build your brand’s reputation on. It gives you extra assurance that all the valuable content and brand messaging you put on it makes its way to its intended audience.
In addition, a responsive website creates a consistent user experience no matter what device your visitors are using. This strengthens the impression your brand makes for repeat visitors.
Great looking websites that fully embrace responsive design have a much higher chance of turning visitors into high-quality leads that convert into sales.
On one hand, it shows that your business has a high level of professionalism and that you care about doing things right. This helps reinforce positive associations with your brand, which is a key step in building trust.
The increased web traffic also naturally leads to higher content consumption and better user engagement. This helps increase your chances of successfully converting casual visitors and leads into actual clients.
Lower Design and Maintenance Cost
Using responsive design means you won’t have to create two different websites for desktop and mobile users. Developing two different layouts is going to take more time and work. A responsive layout only needs to be designed once. This also translates to lower overall maintenance costs since your developer won’t have to deal with two branches of code.
In addition, it makes website analytics much simpler since you just need to pull up reports for a single site. Analytics tools will still allow you to track what devices visitors are using, so there aren’t any drawbacks to just having one responsive site.