SEO for Financial Advisors: 6 Tips You Should Know

SEO is a consistently evolving marketing tool; a financial advisor can use. Uninterruptedly, it is way better than any other strategy because it rises your business above the competition in the search engine results.


Interestingly, if you implement some changes in your website based on the outlined tips, you will experience a higher rank on search engines.


Dive into the exclusive 6 tips you should know about SEO for Financial Advisors.


  1. Fast, secure and mobile-friendly website: Jump to statistics to reckon why SEO financial website should be quick, protective and mobile-friendly. Source says, around 47% of people expect a website should load within 2 seconds. A report mentions 57% of online traffic in the US comes from a smart screen, presently that ruling an individual’s mind. Additionally, 43% of the website affected by cyber attacks.


     2. Keyword research: Keywords are like the backbone of search engine results. Generally, the user explores the data on Google by entering specific keywords. Therefore, effective keyword research should be at top of the priority list. In doing so, volume and keyword difficulty are two substantial metrics that come under the limelight.


The volume shows how many times a particular keyword is searched whereas, keyword difficulty gives a rough estimation on how tough to rank the particular keyword on search engines.


  1. High-quality content: The whole website revolves around the content. Killer content ameliorates the website ranking. The main purpose of a search engine to organize and deliver pertinent content on the floor. The content that is used in website blogs and off pages matters a lot. Directly or indirectly, it influences the website’s search engine optimization.


    4. Build robust Backlinks: SEO means everything should be in high-quality. Backlinks are another flesh and blood of search engines. These are incoming links to your website from other sites who find your website content has some spark. The stronger backlinks, the higher will be ranking.


   5. Cost-effective: In real-time, SEO is convenient and inexpensive. Compare to PPC, it is not that costly. Small and large scale business owners can easily afford this marketing tool.


  6. Claim your Google my business page: In order to enhance local listings, you need to scroll for local packs. These local listings are feasible by claiming to Google My business page. GMP is the best buddy to get your business listing on top, depend upon your target location.

At the root of it, SEO is the most promising tool to amplify website ranking on Search engines. An exclusive website structure with strong SEO will accelerate business reputation.


In your inspection, you’ll examine how your business website compares to your competitors as well as realistic insights on how you can take action to brush up your search performance.


How Local SEO is Effective for Financial Advisors Website?

If anyone asks you; have you ever searched any brand or service on Google? Of course, the answer would be yes and it’s pretty often. According to recent reports, the majority of the audience first hit to Google to search for the relevant resource. In 2019, search engines become a reliable platform; this is the reason why financial advisors are more dependent on these search engines and make promises to help local companies to get more visibility.

Referrals are the better drivers to lead the traffic to a business. It will rank your website higher in search results and even attracts more clients to your business.  

Search engine optimization (SEO)

Here first understand the concept of SEO for Financial Advisors. It is defined as the process of modifying the financial site’s code and content to bring more visitors or clients to your business.        

When you talk about SEO, finance has a completely different tune with it as compared to other industries. Here are 5 tips for financial advisors to enhance business with local SEO.

  1.    Website should be mobile-friendly & fast
  2.    Explore top financial niche keywords on the basis of previous searches
  3.    Optimize your website’s content, Meta descriptions, and headings for top-ranked keywords
  4.    Complete Google my business profile
  5.    Post photos and videos

Tip 1: Website should be mobile-friendly & fast

Nowadays, Search engines are smart enough to give first preference to Mobile-friendly and secure website and as a result leads the rank because:

More than half of the crowd expecting a web page to load within the first few seconds

More than 5 hours a day, the customer spends on their smartphones and US researches said 57 percent traffic comes from smartphones and iPhones

Tip 2: Explore top financial advisor keywords on the basis of previous searches

Google uses RankBrain, a machine learning (AI) algorithm to sort out search results. For your keyword & content, you can get some idea from RankBrain’s previous searches to find out top keywords related to your business. You can also take some help from “People also ask”. There are lots of online free keywords research tools you can use to explore more keywords from your niche:

  • Google Keyword Planner
  • Moz Keyword Explorer
  • Ubbersuggest
  • Google search auto suggest
  • Google trends

Tip 3: Optimize your website’s content, Meta descriptions and headings for top-ranked keywords

Think of newspaper’s article heading, it grips your interest and from title or headings, you can analyze what has been written further in the article. Content is the most valuable thing which you can place within the website body section, meta description, page title & in headings

Make sure each page has valuable or informative user-centric content along with powerful phrases. Some content management systems have plugins to put these in the backend but if not, immediately bring AltaStreet agency to your mind.

Tip 4: Complete Google my business profile

If you want to grow local SEO ranking, need to get in a pack of local map listings in the search results. Google My Business profile brings all the local listings.

It is ranked your firm on Google maps for local searches but Google needs data to display on your profile such as:

  • Address
  • Contact Number
  • Availability
  • Reviews
  • Discount coupons

Tip 5: Post photos and videos

Photos and videos rise up the user’s experience. But search crawlers couldn’t able to identify the images, so add a little information along with posted photos and videos to make it clear what’s mentioned inside them.  

Consequently, compare your business with other competitors on the basis of these tips.  


How to Optimize Financial Website for Voice Search in 2019

It is being claimed by the biggest tech giant Google that by 2020 more than half of the searches that would be performed would be carried out via the voice search methodology. This technological advancement has brought a seismic shift for SEO for financial advisors, whose main aim is to attract customers. The modern day gadgets like mobile devices, smartphones which are featuring digital assistants like Siri, Cortana, Alexa, and Google Assistant are invading our lives. Voice search uses speech recognition to understand a query made by a user, and then tries to find an online match that answers the query. To optimize your site with this advanced voice search mechanism is the latest digital marketing strategy for you, providing an advantage over your rivals.

Provide what is searched by the customers. Identify what the local people are searching related to your work. Local information provides a virtual framework for describing your website content for SEO. Optimize your business listing. Keywords play an important role here. The keyword lengths, human linguistic, are some of the factors that play a pivotal role and affect voice search. Long tail keywords are similar to the questions people ask of smart devices. Phrase the related keywords in the form of questions.

Create FAQ pages that focus on the related long-tail conversational keyword phrases. Try grouping common questions on the same page. Natural-sounding questions, phrases must be carried out. Try pulling out information from your own website. Anticipate questions, hyper-specific searches must be considered. Although this requires time this is the best way for SEO for financial advisors. Provide succinct replies to the asked queries. Build up the answers that drive easily readable conversations. This can be achieved by:

  • Regular, periodic information updation.
  • Use of markup language. Data markup is very important for your site, as it defines information and assists search engines to accurately parse your content and understand its context.
  • Creatively form up compelling questions regarding your services that initiate conversation.
  • Obtain feedback, carefully consider the reviews provided.

Test the voice search facility on various devices and on various platforms. Examine the obtained results, how are the results affected by the change of various parameters. Evaluate other websites and their content.

Customers are always fascinated by the practical application of technology. Having an upper hand in the technological applications which are related to your company attract new customers. Voice searches are still in the embryonic stage now but are success defining parameters for your company. Companies spend most of their time optimizing their offers for their online audiences and voice search come handy here.


Beyond SEO: 8 Proven Tips to Increase Organic Traffic to Your Financial Website

Organic traffic refers to attracting a customer or consumer to a particular website without the use of financial advertisement by a referee. The consumer originally needs your services and is in great need of your help. For attracting an individual to a particular website is a tedious job as one has to satisfy the customer’s needs. This is a similar situation which we face when we try to purchase an item like a mobile, car etc. We have to win the confidence of the person sitting on the other side of the system and gain his trust. Some of the ways to achieve this objective are:

  1. Quality of matter: Publishing more information with consistently good quality is indispensable. The main objective of the website is to provide good quality of information as per the requirements of the customer. Degraded quality of information has dire consequences.
  2. Authenticity: The consumer tries to believe what he reads and he must also know that the content provided is authentic. When a customer reads something he should not have a second thought regarding the data served to him. This also helps in the establishment of fame of the website.
  3. Using appropriate keywords: Keywords used should not only try to help in searching the website but also should be able to highlight the key content of the information. They must be deeply rooted to cover a wide aspect to data, covering even the basics of the parent content.
  4. Using social media: As rightly said,” Modern problems require modern solutions”. The use of modern-day tools for gaining dominance in one’s field is not a sin. When we have the resources, there is nothing wrong with using them. Social media can be used to reach common people and directly contacting them to know their requirements and obtaining feedback.
  5. Using internal links: Providing internal links within the website for any other external website, for a detailed description of the main content fulfills two objectives:
  6. The customer feels that he is being sincerely helped by you and feels carefree while dealing.
  7. This also helps in increasing the authenticity of the data.
  8. Evolution: Always try to positively evolve by eliminating the flaws. Constant contact with the customers, obtaining feedbacks (both positive and negative) are helpful in this process. In this way, the customer is able to witness the efforts one is applying to his work.
  9. Allowing incoming links: Based upon the authenticity of another website, allow them to cite your website in their content and directing their customer to your website directly. This helps in the growth of friendly atmosphere with rivals.
  10. Periodic analysis: A periodic statistical analysis of your website is beneficial. It helps you to observe the trends of your website. One can identify the effects (positive or negative) of any change in the policies of the website. This can be done by using Google Analytics or other tools.

These are some of the fundamental key points to increase organic traffic to any financial website.  Neglecting any parameter will have a drastic effect on the rank of your website. One can scrutinize these parameters for achieving SEO for financial advisors.

Marketing SEO

What’s a Financial Advisor’s Worst Nightmare?

You’re giving a motivational presentation to your staff. You are wooing potential business partners. Only, you discover that your Powerpoint presentation pages are in the wrong order. You panic. In fact, your entire presentation is just words from a Chinese menu.

Well, yes, this scenario could have you waking up in the middle of the night. But it’s not the worst nightmare. Surely.

Isn’t the worse nightmare getting back to work after giving your presentation, only to realize that you don’t have any clients? This is a real scenario for too many financial businesses. It’s the unfortunate reality for businesses that fail to maintain a proper online presence.

You may be a traditional financial firm with traditional practices and values, but you will have noticed that more and more of your potential customers are not traditional. They like smartphones and wearables and they want to do business with you online. If you’re not there to meet them, they’ll keep surfing.

Today’s customers want customer service, their way, and they want it now. For an increasing number of financial clients, this means being able to interact with a financial advisor’s web presence, which provides 24/7 access. If they don’t get it, don’t expect a telegram or a protest outside your building. Expect tumbleweeds.

Why does a financial advisor need a web presence?

Since more and more people are using the web to do business, you need to be online to compete. A well-maintained web presence will help your business in many ways, including by:

Improving discoverability – with an effective web presence, you can spend less time looking for customers, because your customers will be coming to you. By keeping your website current and employing certain tried and tested techniques, your website will attract people via Google, other search engines, and networks.

According to Google, more than three-quarters of people who search for a business via a mobile device visit that business within a day. More than a quarter of them then perform a transaction.

If people can’t find you – if you’re not even showing up on searches for “financial advisors near [LOCATION]” – you are losing business.

Establishing trust – A website is a sign that a business means business. It is where many potential clients go to find out more about what you do and who you are.

If two financial advisor websites are identical except has an up-to-date blog and a downloadable, this well-maintained site will have the most traction. A site that has not been updated for weeks is like a dusty shop window with the lights off.

“It could be open, but … let’s try this other store first; the one with the welcome sign and people inside.”

Improving customer service – If you only offer customer service by phone during business hours, you are missing out on the potential customers for whom this is not enough.

In our experience, some prefer to communicate via texting, instant messaging, Skype, or email. Your job is to know your customers well enough to know not only what they want, but how they want it. Then give to them.

With a robust internet presence, you can chat with clients and potential clients in real-time using various applications. You can be on the right social platforms for your clients – whether that is LinkedIn, Facebook, or another site or app – so that you can interact with them in a way that is most suitable and convenient.

How to Wake from the Nightmare of a Tired Internet Presence

If your website is working as an online business card or brochure, it’s not working. The internet allows so much more than digital versions of static, print marketing, and clients demand much more, so here are some tips for maintaining and optimizing your web presence.

Optimize your branding – while your internet is not just a business card, it should still be consistent with your other marketing efforts. Your emails, brochures, downloadables, and letterheads should feature consistent branding to help establish trust. Your website is no exception. Don’t risk a cheap, DIY template solution to do a good job with your branding.

Be contactable – Make sure that you have a contact page with more than a phone number. Why wouldn’t a business make it easy for clients to get in touch? Include email and any social networks you and your ideal customers use.

Also, consider an online form so that it is as easy as possible for people to reach you for quotes, advice, or more information.

Perform SEO – Search engine optimization refers to the techniques used to help your site achieve higher rankings with search engines. The good news is that the more advanced SEO gets, the more it aims to provide good experiences for your visitors. Good SEO practices will improve the speed of your site, the helpful keywords you use, and how people in your town or city find you.

Optimize Conversions – A good website will attract many visitors. A great website, however, can also convert them into clients.

You can use analytics to see how your visitors find your website, where they land, how long they stay, and where they go afterward. All this information, and more, can be used to create supercharged pages that give your visitors what they want and encourage them to take action.

Maintaining a website is a cost-effective way to bring a lot of business your way. And note that this is not random traffic-generation. You can build quality traffic and reach out to people who are already interested in exactly what you are offering.

Updating your website can be a lot of work, but with a revamped framework and a clear digital strategy, it will work for you 24/7/365. We have the skills and experience to help you maintain the perfect financial advisory website.

We understand finance and digital marketing inside out. If you want to grow or streamline your business the smart way, give us a call at (216) 894 5193, email us, or use our online form.


Factors That Can Save Your Financial Website from Google Algorithm Penalty!

If you are running a financial website, you can learn a thing or two from Google. At Google, they are always trying to serve their customers as best they can, and they know how to do it. If you follow the spirit of Google’s content guidelines, you’ll be pleasing your visitors too.

Keep up with Google. You’ll slip down the rankings if your content and site design do meet their ever-changing content requirements. When you do something that is against Google’s guidelines, you are penalized. Their aim isn’t to punish you, so much as it is to elevate content that its users will like, and push the rest down the rankings.

When Google updates, it does so for good reasons. These changes, however, can force poor quality content off the map. An example is 2012s Penguin update, described as a webspam algorithm, which affected 1 in 10 search results.

Since 2012, the Penguin update it has been gone through several iterations. It works in real-time, which means that new businesses can no longer get away with poor quality content or site design for a few months until they get round to improving their offering. Google will spot and deal with these sites immediately.

And Penguin is just one of many algorithms that Google uses to maintain the quality of its search results. Since Google can wipe out a business with the flick of a switch, you’d better be aware of what they’re doing and when.

If you’ve been working hard on your site, but it’s still not ranking well, you may have been penalized for something without realizing it. If you search for your brand name and your site ranks poorly, or your page one positions have slipped to page two or three for no apparent reason, you’ve most likely been penalized.

Google doesn’t always announce the changes it makes. There are common reasons for being penalized, however, so we recommend that you look at these first.

Duplicate Content

Whether it’s found within your domain, or across the net, duplicate content gets Google’s heckles up.

Some people deliberately create duplicate content for non-malicious reasons. For example, you might have a page of content and a duplicate page that is simply-formatted for printing.

In this kind of situation, you need to indicate your preferred URL to Google. This is called canonicalization. One way to do that is by using Search Console.

Google prefers it if you do not try to prevent its spiders looking at pages (such as by using a robots.txt file). It is far happier when you use canonicalization to tell it which pages as duplicates and which page you prefer.

You can also avoid being penalized for duplicate content by:

  • being consistent about the format you use for linking to pages internally;
  • using 301 redirects if you’ve restructured your site;
  • minimizing boilerplate repetition, such as by avoiding lengthy copyright text at the bottom of every page and replacing it with something shorter that links to your main copyright information page;
  • avoid placeholders if you’re in the process of (re)designing your site;
  • consolidating or differentiating pages with similar content.

Some people create duplicate content across various domains to deliberately boost their keyword use and move up the rankings. Google doesn’t want its users to see an entire page of links that all deliver the same content though.

Google does not suffer this kind of deception. It will penalize these domains without a second thought.

Buying Links

Having more sites link to yours used to be taken as evidence of the usefulness and quality of your site. These days, however, one link from a high-quality website is worth much more than many links from low-quality websites.

If you’re buying links, the standard of sites linking to you is likely to be very poor. Not only does this not help your rankings, but it will actually go against you.

Too Many Reciprocal Links

As with buying links, Google takes too much reciprocity is a sign that you are attempting to manipulate the rankings rather than provide a quality experience for your visitors.

The response? Penalization.

Not Enough Outbound Links

Google expects high-quality websites to understand that they do not exist in isolation and that there are other sites that its users may find useful. Almost every business has complimentary products, services, and information. Google rewards businesses that have a wider view of their customers’ needs.

Broken Internal Links – If you have broken links on your website, it means that your visitors are falling into potholes and bumping into each other in dead ends. Since Google wants the best possible experience for its users, it penalizes websites that don’t look after their infrastructure.

Broken External Links – Linking to quality sites is looked on favorably by Google. If the details of those pages change, however, that leaves you with broken external links, frustrated visitors, and a potential penalty from Google.

Keyword Stuffing – Since the Penguin update in 2012, keyword stuffing and other attempts to manipulate search results have been going rapidly out of fashion.

The best approach to SEO is to be aware of the keywords your target audience will be searching for and to use them naturally in genuinely useful content.

Overusing Meta Keywords – This is similar to keyword stuffing, but, in this case, you’ve been stuffing the meta tags rather than the main content. Essentially, your meta keywords are intended to help search engines and their users understand the content of your site.

Overdoing it with meta keywords is the equivalent of those envelopes where advertising messages are printed all over the envelope. You don’t even need to open the envelope to know that you’ve received some time-wasting spam. Do this to Google and they will blacklist your site and move on.

Spun Content – spun content is reworded content. The only originality you can expect in these articles is creative use of a thesaurus. Spun articles can push the boundaries of grammar, as writers strive to rewrite existing content for the sole purpose of evading anti-plagiarism software.

There are many articles written about how much content you need for your website and how often you should post. Too few articles talk about how quality wins over quantity.

A site that offers original, useful, expert advice will serve its visitors better than websites that pay cheap writers to spin content.

Google agrees.

Poor Mobile Websites – Google loves mobile. As is typical of Google, this is because Google’s users like mobile.

Mobile internet searches surpassed desktop searches in 2014. The percentage of web pages visited via mobile devices is on the increase all around the world.

With access to mountains of data and a direct line to the desires of its users, Google knows that mobile is critical. If you are not meeting the needs of mobile users, you can expect your site to slip down the rankings in favor of sites that feature mobile versions or responsive design.

One of the more recent additions to Google’s idea of what makes a good mobile site concerns pop-ups. Pop-ups can be effective for lead generation, capturing many email addresses. They are also very intrusive, however, and can impede a visitor’s experience, particularly via mobile.

Thanks to the ‘Intrusive Interstitial’ Update, pop-ups that cover an entire page are considered a barrier to the content being sought. Sites that use them face penalization by Google.

In addition to getting your site moving up the rankings, you need to maintain best practices to avoid going the other way. The landscape of the internet is always evolving. While some factors for delivering quality, useful websites are common sense, others take some expertise to understand, unravel, and repair.

Having financial expertise and the ability to deliver it to your visitors is essential to your success, but that’s not enough to ensure that you do well in the rankings.

To make sure that your financial website is offering the best possible experience to your visitors and avoiding unnecessary penalization by Google, get in touch with a financial web design professional with years of experience in financial services and web design.

Get in touch with Dan Stark to learn how AltaStreet helps Financial Advisors with their SEO.



7 SEO Techniques that Can Bolster Your Financial Website Ranking

Are you still in the dilemma about the pros and cons of SEO and about the most appropriate SEO strategies in your financial website design which will help to surge up your search rankings? Then, my dear, this is the most appropriate page where you have landed!

At time moment you are not the only one who is struggling with this though but there are thousands of entrepreneurs out there who are looking for the same solution as you do! In fact, according to various surveys, it is estimated that more than 80% of the website traffic initiates with a search query!

Interesting right!

This is solely one of the most important reasons why SEO techniques play a huge role in making your website rank good among your peers. To get on to the first search page of Google and after that to stay there does requires a lot of research and for all of your research to go well one must know some of the most innovative SEO skills.

So let’s enlighten you up with some of the SEO methods which will for sure act as an advantage in enhancing the rankings and popularity of your business.

These are 7 SEO tricks that you can use:

  • Bring in use the technique of right keywords for website optimization

Using the right type of keywords is one of the most convincing ways for any website which can help to enhance its ranking. The reason remains very simple and clear as the appropriate type of keywords used in the most strategic places helps to revive the old content as well.

  • Make your website mobile friendly

It’s no more a secret that almost everyone uses mobile devices, which makes it quite obvious to understand why websites must be mobile friendly. Much of the search is done through mobile and just in case if your website is not mobile friendly then it may suffer from a loss of the client.

  • Initiate the technique of URL crawling

When you initiate a crawlable URL it helps to crawl through your web page, eventually understands the type of content. This technique also helps to enhance your rankings on Google.

  • Enhance your website usability

The easiest way to define website usability is to make the website user-friendly and easy for the viewers to work with. This is considered to as an important step as the search algorithms which are used not only bring in the use of user search terms but also considers website usability for high search rankings.

  • Bring in the use of Infographics

Everyone loves the use of, in fact, this is one of the most creative techniques if you are eagerly looking forward to more customer engagement. But unfortunately, this technique is not used by much business.

So bring in the use of this technique and make your customers remember your work via different infographics

  • Use more videos

Look at the ads which you see while surfing the internet, Google has started to incorporate videos into many of tee result pages. Within a span of a decade this strategy will be used as one of the most convincing ways for you to rank high.

  • Optimize the voice search

With the outburst of various techniques into this technological era, voice search is slowly showing its capability to reach out to most of the people thus helping in enhancing the ranks of your website.

Get in touch with AltaStreet for SEO & marketing services.


I want to be #1 on Google – Tips for Financial Services Companies. (or any corporation)

On-Page Search Engine Optimization & Ongoing Search Engine Optimization – The Differences and the Benefits

All SEO strategies are focused on ranking websites as high as possible in the search engines. It is important that the design and development of any website be done in such a way that the search engine algorithms love it.

Search engine algorithms can be divided into two categories.

On-Page SEO 

Ongoing SEO

With on-page SEO, we are talking about the things you can do on any website page that can boost your ranking with search engines. When you hear the term ongoing SEO, however, this is referring to the fact that SEO is something that requires maintenance and updating. Technology changes, search engines change, and so do internet users. Your website and the way you apply SEO should change too so that you don’t get left behind.


On-Page Ranking Factors

The way the web page is optimized will have a big impact on its ability to rank. On-page ranking factors have a huge impact on the page’s ability to rank when they are optimized properly.


Page Content

The content of the web page is extremely important for search engines. If you look at content from an SEO perspective, it needs to have two essential attributes.

  • Satisfy a Demand – The best content does the job of giving the user something they are seeking. Note that this can be achieved via text, imagery, video, or audio. Good content must satisfy a demand, whatever that demand may be.
  • Linkable – SEO doesn’t differentiate between good and bad content if it is not linkable. If the content can’t be linked, search engines will not rank it. The content will not draw traffic to the website.


Title Tags 


After content, the second most important on-page ranking factor is title tags. It is always advisable to start the title tag with the keyword. When the keyword is close to the beginning of the title tag, it will rank better in the search engines.



The category hierarchy of the website should be reflected in its URL. The URL should clearly show the hierarchy of the information on the page. The information is then used to determine the relevance of the web page by search engines.

The structure of the URL is important because it enables search engines to understand it, making search engine results more accurate and making it more likely that a search engine will deem the page relevant.

Ongoing SEO


One of the important things that you should understand is that SEO is not a one-off thing that you check off a list and never worry about again.

If you want to maximize the potential of your online presence and use it as a tool to promote your financial services, you should use ongoing SEO services.

Search engines update and refine algorithms, bring out innovative products, and improve the integrity of search. Major changes have been made by search engines in handling mobile search, local search, and redirection. Not staying up to date with the way people will find you can result in your website plummeting in the rankings, which means a potential loss of business and brand awareness.


Here are some factors that illustrate the benefits of long-term, ongoing SEO, as opposed to SEO for a day.


  • Changes in Search Patterns – Search patterns are changing and people are using different terms to find products and services using search engines. Monitoring the keywords that people use to find products and services will help in ascertaining the changes in the search patterns.


  • Keyword ranking tools, competitor research, Google Analytics, and social media trends help monitor the popular keywords that are used.


  • Knowledge about what is happening in terms of new keyword opportunities and search habits will ensure that your website stays ahead of the competition.


Changes in User Expectations


  • Old websites are less likely to deliver experiences that satisfy modern users. Web users prefer informative content, clean and friendly website design, precise navigation, and intuitive interactive features.


  • SEO professionals will be able to provide feedback on user experience and user interface. These on-page metrics are particularly important for search algorithms.


A Lack of Good Quality, New Content


  • When a user is looking for financial services, search engines will give preference to expert financial websites that focus on original and new content. The content should be genuinely useful and it needs to include relevant keywords without looking like it has been stuffed with these keywords just to attract the attention of search engines.


  • Balancing maintaining a natural approach, pleasing clients and customers, and being friendly to search engines are key to the success of your financial website. Your overall SEO strategy should constantly move your website toward achieving these three things as well as possible. Ongoing SEO makes this easy as website optimization becomes a long-term priority.


Lack of Focus on Link Building


  • Link building is an extremely important component of SEO. Financial websites with the best links from reputed sites will rank higher on the search engines. A quality link building profile should be created and maintained.

If you want your financial website to attract more visitors, you should be working consistently on the SEO. This means applying both on-page SEO, but not forgetting the importance of maintaining a broader view and performing ongoing SEO. If your SEO practices are effective and consistent, this will greatly improve the chances of your financial website climbing to the front page of search engines and staying there.

Creating content, improving and optimizing your website, creating backlinks, and monitoring how your financial website is performing is essential to keep your business ahead of your competitors.

You decide how far ahead of your competitors you would like to be. We will help get you there. For more information, contact our friendly team today.


Important SEO Techniques to Boost Financial Website Traffic!

You may be wondering if you need Search Engine Optimization (SEO) for a financial website. The answer is that any website can benefit from SEO.

Optimizing your site to make it more discoverable by search engines and people who use them will save you time and money. It brings targeted visitors directly to your doorstep. Instead of selling to the masses, you will get more visitors who are actively looking for your services. There’s no need for the hard sell when you make it easy enough for the right people to find you.

But you need more than SEO. While SEO brings visitors to your website, you then need a great-looking, usable, and useful site to convert them into customers.

More About Search Engine Optimization

SEO is no longer about cramming your website with as many keywords and keyphrases as you can fit on the screen. This is a good thing. The changes to SEO and how search engines operate mean that the focus is firmly on creating positive, valuable experiences for web users. Optimizing your site for search engines means creating content that your ideal audience would like to see and delivering it in a way that helps this existing audience find you.

If you focus on quality content, rather than looking for ways to trick the system, you will be rewarded with better rankings.

SEO is More Than Keywords and Page Titles

Trust and reputation are of major importance in the financial industry. You need to convince your visitors that they will be safe if they do business with your firm and that you know and care about their needs.

Many of your visitors will come from referrals. They may have no knowledge of how well you are doing according to Google. Like everyone else who visits your website, from any source, ultimately they will be deciding whether to do business with you based on the quality, usefulness, and usability of your site, all of which are considered when you embark upon SEO.

Image Matters

In short, you need your website to look the part. The content of your site is critical and everyone knows the saying about how you shouldn’t judge a book by its cover, but in those first seconds of seeing your website, your visitors will make decisions about the trustworthiness of your business and how they feel about doing business with you.

Think about the qualities you want people to take from your business and make sure that your site is saying the same thing. Your website should display your branding clearly and consistently. It needs to look professional and considered.

For a financial website, you might want a design that appears solid, grounded, and dependable. Alternatively, you might look for a design that is modern and forward-looking.

Yes, the information you provide via web content is important, but so is making an impression. Don’t cut corners with your web design or your visitors may not stay on your site long enough to read more than a couple of your well-crafted sentences.

Note also that Google has staff to provide the human touch when it comes to assessing websites for quality. Make sure you look your best when Google comes to town.

Think Fast

We’ve established that your visitors will make an evaluation of your page within seconds. This applies even if your page takes more than a few seconds to load. According to KissMetrics, 4 out of 10 web users will abandon a page that takes more than 3 seconds to load.

Take 3 seconds to let that statistic sink in.

If your site doesn’t load quickly, you could be losing almost half of your hard-earned traffic. There are lots of cold sweat-inducing statistics like this on the web. Optimizing your pages so that they load more quickly is a big deal.

You can achieve fast page loading speeds by paying for quality, dedicated hosting, but that won’t necessarily save you if your site is poorly designed. One way to make your pages load more quickly is to make the file sizes of your images as small as possible. It can take some skill to do this without sacrificing the quality of your images, but it’s worth doing to provide the best experience possible for your visitors, who are increasingly using mobile devices to perform searches.

If your site isn’t loading within a couple of seconds, it might be worth seeking help to check your code and optimize your images. A professional will be able to help you achieve fast page loading without sacrificing the quality of your visuals.

The speed of your site affects how usable it is. Thus, it also affects your ranking on Google.

Get Mobile

Ever tried surfing the web on a mobile device? At times, this can be the definition of frustrating. This is less and less frequently the case, however, as more businesses catch on to the fact that people like to use the internet while on the move.

As mobile technology improves, and becomes cheaper, more people are taking to the net while way from home or the office. At the end of 2016, mobile usage of the internet surpassed desktop usage. Making sure that your site works on mobile devices is essential if you want to compete in almost any industry.

Google’s algorithms favor sites that are mobile ready.

Provide Proper Navigation

Imagine a bricks-and-mortar financial institution with pillars and steps and banners announcing great deals for new customers. Now imagine that inside the building are dozens of corridors and hundreds of doors, none of which are labeled. What would be the result?

Proper navigation helps your users find what they are looking for. If people don’t know where to look for what they need, they will click away.

There are various navigational structures for websites. Navigation needs some planning to make sure that all the parts of your site are clearly identified and within easy reach.

Just as people need to be able to find their way around your website, so do Google’s spiders. If there are dead ends, broken links, or pages that are hard to find on your website, Google may take longer to index them or they may not be indexed at all. Provide coherent navigation and a thoughtful navigational structure so you don’t lose visitors when they arrive on your website.

High-Quality Content

To attract potential customers, creating and sharing high-quality content should be a major part of your marketing plan.

People often ask whether they should be creating content for people or for machines, i.e., Google. The answer is that you can do both. If your content satisfies Google’s requirements for a Google-friendly site, you’ll be satisfying your potential customers as well as Google’s spiders and algorithms.

To learn more about how SEO can attract more visitors and provide a better experience for them when they arrive, get in touch with AltaStreet by calling our office at (216) 894-5193 or fill in our contact form today.

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6 Points to Build Authority & Trust With Financial Advisor Website

In the financial industry, building trust is incredibly important. People want their money to be safe. After the global financial crisis, financial scandals, and economic uncertainty, financial clients want reassurance about the advice they receive and what will happen to their money.

Establishing trust doesn’t happen overnight. Having authoritative content on your website helps. Posting targeted, high-quality content tells the world that you know what you are talking about. It will keep helping you develop relationships with your customers – and potential customers – as long as it is online. Twenty-four hours a day, seven days a week – good content never sleeps.

To connect with customers, your business needs to be more than an impressive logo and tag line. Those things will help, but your business also needs a personality. When it comes down to it, even with business to business interactions, people are doing business with people.

In addition to this, having a website that is considered authoritative and trustworthy will improve how well it ranks with search engines. A good search engine ranking means that more of the right people will find you.


Here are six strategies for using content to build your financial website’s authority and trust.

1. Teach and Educate Your Visitors

If you teach someone how to do something or what something means, it demonstrates your expertise. It’s also a neighborly thing to do and might give you a warm feeling inside.

In addition, you’ll be creating very useful content that will attract new visitors that are looking for the same information. Who is your ideal customer most likely to do business with – a financial firm that anticipates people’s needs and provides guides and solutions to their problems, or the business that only provides their business hours?

Helpful, informational content generates repeat visits from people who want more of your know-how and may ultimately subscribe or call you for your services.

Think about what your ideal customers want and need to know. Provide that information using the words and phrases that they would use during a search.

2. Take a Deep Dive

There are many subjects to write about in the financial industry. If you try to write about them all, you’ll be competing with all financial websites on the web. Search engines will classify you as being a general finance firm. And you might also wear yourself out.

By focusing on one or more specialties, you can stand out as an expert among other firms in the same industry. By writing on fewer subjects, search engines will see that your content is not only focused but increasingly comprehensive. Customers will appreciate this too. You will be the go-to source for information on your chosen areas of specialty.

3. Stay up to Date

The financial industry is constantly evolving to meet the demands of a new generation of clients. If you can demonstrate that your financial business is up to date with changes in the industry, people will be more likely to feel comfortable doing business with you.

Even if you’re not at the cutting edge of the financial industry, demonstrate that you know where the edge is, how the changing financial landscape might affect your customers, and where your business fits in.

4. Use Understandable Language

Some financial websites confuse authority with sounding authoritative. Many industries try to keep people ‘out of the loop’ by using industry shorthand and jargon. If you want to connect with customers, however, you need to talk in a language that they will understand.

Using impenetrable financial language is a sure way to make your potential customers feel uncomfortable. Explain everything to your visitors, encourage them to provide feedback, and answer their questions in full whenever you have the opportunity. Share knowledge and be transparent to develop trusting relationships with customers and potential customers.

5. Engage with Customers on Social Media

People do business with companies that they like and trust. Then they tell their friends, family, and colleagues about their experiences. Publishing and/or promoting your content on social media is a fantastic way to spread the word about your brand.

Many customers make purchasing decisions after looking at recommendations from other users. Achieving ‘likes’ and shares via Facebook, Twitter, LinkedIn, and other social media platforms relevant to your financial website can help you build trust online.

Being active on social media gives you a great opportunity to become involved in a dialogue. Demonstrate that communication with your firm is two-way. Respond promptly to comments and feedback. Ask questions where relevant, and always be professional.

Your engagement on social media enhances the experience for your existing customers and shows potential customers the high standards and individual attention that they can expect from you.

6. Generate Inbound Links

If you want to build your trust and authority online, generating links to your website should be a core part of your strategy.

Google and other search engines see inbound links as a sign of authority. If other people are linking to your site, that suggests that your site contains worthwhile content.

Note, however, that it’s better to have an inbound link from one heavy-hitting website than multiple links from poor quality websites. The perceived quality of the site that links to you rubs off on your site.

There are many ways to generate quality inbound links. You could start by:

  • linking to good quality blogs that deal with similar subject areas to yours – not only does linking to external content demonstrate that your business stays up to date with the movements of the financial industry, but it also encourages other bloggers to link back to you in return.
  • curating content – by creating something like a comprehensive resource list, other bloggers will be attracted to this valuable resource. Rather than create their own resource lists, they are likely to link to your content to provide value for their visitors.
  • creating consistent content – one of the best ways to earn inbound links is to maintain a blog worth linking to. That means creating focused, quality content. Be consistent and you’ll see the rewards in numerous ways.

Building authority and trust is more crucial than ever if you have a financial website. It takes time to build authority and trust, so start now. You, and your customers, will be glad that you did.

Any Questions?

Contact Dan Stark:

Find out why over 1,000 companies in the financial vertical have chosen us as their go to provider for Custom Website Design and Development.

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