Best Web Design Trends for Financial Advisor Websites

Your website plays a huge role in creating a lasting impression of your brand. A generic looking site makes it seem like you didn’t put much thought and effort into your online presence.

If you’re building a website from the ground up, you’ll need to know what the latest and most popular web design trends are. This will help you keep up with the competition and present a more modern image to your target audience.

Minimalism

Modern websites don’t need to cram many things into a single page. It’s harder to capture people’s attention if there are too many things going on at the same time.

Adopting a minimalist design helps people focus on one or a few messages at a time, and makes things easier to digest. 

Minimalism doesn’t necessarily mean you’re only providing limited information. You can lead them to different parts of the page and introduce new ideas one step at a time using icons and other visual elements.

Above the Fold Content

Above-the-fold content consists of everything that’s immediately visible when someone first lands on your page. The ‘fold’ is the bottom of the screen. If people want more information, they can scroll down past the fold.

In a way, minimalism and above-the-fold design go hand in hand. You want to create as much impact with less elements to pique people’s interests. 

You also don’t have to worry about keeping essential information away from view. People are used to scrolling down pages to get more information – especially if they’re using their smartphone.

Microinteractions

Microinteractions are small animations that provide feedback to users when they interact with specific design elements. This could be as simple as adding mouseover events or confirmation animations. It’s the same type of feedback animations that people get when they use apps on their smartphones and other interactive website apps.

Adding a couple of strategic microinteractions to your website gives it a polished and modern feel that people have become accustomed to in their everyday lives.

Video and Motion Graphics

Videos and animated graphics are not new in the world of web design. But these elements are becoming more and more important today if you want to capture people’s attention. 

Nowadays, people watch dozens if not hundreds of video clips on social media platforms like Facebook, Instagram and TikTok. It’s one of the most effective ways to convey a message, especially for people who don’t have time to do in-depth research.

Even a simple video background or motion graphics on your homepage makes it look dynamic, engaging and exciting. It lets you tap into people’s emotions to make them more interested in your brand.

Final Words

When you incorporate modern web design trends into your financial website, you’re also making a bold statement that your firm is ready to face today’s challenges head on. You’re not someone who’s stuck in the past. You embrace technology and you use it to your advantage to give the best service and the best returns for your clients.

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