If you’re running a business that doesn’t entirely depend on online sales, you might not be thinking about how good your website is as much as you should.
In today’s highly digital world, even providers of professional services like financial advisor practices who typically rely on word of mouth and referrals to drive business growth can’t afford to ignore their online presence.
Any modern business should strive to provide the best customer experience possible from beginning to end. And since your website is one of your main lead generation machines, it should adequately meet people’s expectations when they look you up on their smartphones.
Roughly half of the world’s Internet traffic is on mobile which means that there’s a good chance that half of the people who check out your site are going to be mobile users. If your website is not delivering a premium mobile experience, your firm’s online reputation is going to suffer. Many of your website visitors and prospects will not be pleased with what they see and will cause them to form a negative impression of your brand.
Here are some of the crucial benefits a mobile-friendly financial advisor website can offer.
- Lower Bounce Rate
People won’t bother to try and navigate a site that’s unoptimized for mobile. As soon as they see something that’s not working properly, they’ll hit the back button or close out the window.
This type of traffic where a user visits only one page and spends a couple of seconds on it is considered a bounce. It’s a click that has gone to waste.
Many of these users could have turned into a high quality lead and eventually into a client if they hadn’t clicked off your page. You need to make sure that every visitor spends as much time as possible on your site so they can learn as much as they can about your firm.
- Better SEO Results
Search engines keep track of bounce rates to identify which pages are actually useful and give people the results and information that they want to see. If your website is mobile-friendly, there’s a higher chance that people will spend more time on your site which will lower your bounce rate. When Google sees this trend, you’ll eventually move up the search engine rankings.
In addition, Google has switched over to mobile-first indexing, which means that it will first try to index your page using the mobile version of its crawler, known as Googlebot. If your site is not mobile-friendly, it’s going to be more difficult to rank your pages in the search engine results pages or SERP.
- Improved User Experience
Having a mobile-optimized site gives every visitor the best user experience possible. As mentioned earlier, you want to keep your visitors happy from the very beginning if you want to have any chance at attracting them to your brand and turning them into leads.
If your website is easy to navigate and read on mobile, your visitors are more likely to click on the different sections of your site to find out more about you. Couple this with well-placed call-to-action buttons and you’ll have better conversion rates.
- Better Brand Recall
A great looking mobile-friendly website that delivers a great user experience goes a long way in developing awareness for your brand and improving your brand’s reputation. If people like what they see and spend more time on your site, they’re going to take note of who you are. This is extremely important because when they’re ready to pull the trigger and contact different firms to know their options, you want to be one of the first firms they’ll think of.
Having a mobile-friendly website shows people that you’re always on top of your game. It helps you keep up with your competition and does wonders for your branding. Do you want to be seen as a reliable partner who can help clients with their financial security far into the future? Then you have to be prepared to deal with modern challenges. And one of the first steps to this journey is to have a mobile-friendly web presence.