A logo may seem like a small detail that doesn’t need much attention after the initial design phase, but it’s actually a crucial element of your branding and very beneficial to many aspects of your business.
Like it or not, your logo is the face of your business. It represents your company and its values. It’s a symbol that your clients associate with you and your company.
You want your logo to leave a good impression on everybody who sees it, so it has to be well thought out and eye-catching.
Having a great logo is also an extremely useful promotional tool that can help you market your brand much easier. Just think about your favorite brands and how iconic their logos are.
Still not convinced? Let’s take a closer look at some more reasons below.
Builds up Your Brand’s Identity
Your company logo says a lot about your company. A great logo requires more than just good graphic design, it has to represent who you are and what you do. It not only has to catch people’s attention, it also has to tell your story at a glance.
If your logo comes off as just some random design, people won’t be able to identify your brand or make any associations with it in their minds.
Your logo is going to be seen by a lot of people. With a great logo, you can make the most out of every opportunity it gets any exposure, and increase awareness for your brand.
Helps You Stand Out From the Competition
It’s hard to make your mark in an established market, but a good logo can help you distinguish your company from your competition.
Your logo is going to be one of the first things that people see, so it should be good enough to hold their attention and pique their interests.
A good logo conveys your brand’s message and shows clients why you’re better than your competitors. A bland looking logo will easily get lumped in the mix and will likely not get any exposure.
Relationships are built on first impressions, so your logo has a huge role in how your company is perceived by others. If someone has no idea about you or your services, a high quality logo will at least give them the impression that you have high standards.
A great logo also fosters brand loyalty among already satisfied customers. If your customers already have positive experiences with your company, your logo becomes a positive signal that gives them the assurance that you’ll be able to take care of them in the future.
Creates a Connection with Your Brand
A company’s logo helps build a sense of connection between you and clients. When your clients see your logo, they’ll automatically associate it with your products and services.
Think about your favorite car brands. Most people don’t really know anything about the company or its history, but they’ll know the logo and what their best vehicles are.
People only need one good experience or memory of your company, and your logo helps reinforce those positive thoughts about your brand. It’s a consistent reminder of the quality you can deliver.
Helps Marketing Efforts
When you’re reaching out to new and old customers, your logo is going to be an essential element of your brand messaging. People can take just one look and know that the message is from your company. It’s much easier to notice an image than try to comprehend wordy sales copy or titles.
If you’ve built up enough trust with your audience, they’re more likely to take a look at your marketing collateral as soon as they see your logo. They see it as a signal that you’re telling them something important that demands their attention.
Inspires Stakeholders and Employees
Your logo is also an important symbol that can help unify your team towards reaching your organization’s targets and goals. It reminds your employees and partners of your company’s mission and values, and what you are all trying to achieve.
Just like how a flag represents a country and its people, your logo represents your brand’s identity and everybody working behind it.
All the largest companies in the world are well aware of how important their logo is. It’s not only a key element of their brand’s identity, but also symbolizes the success and growth of their company.
You won’t see an established company change their logo every time they feel like it. Logos only get updated when there’s a radical shift in the company. Whenever you change your logo, you’re diluting the social capital you’ve built up using the old one. People may still recognize who you are, but a new logo might not invoke the same feelings they’ve formed and associated with a previous iteration. So it’s important to start with a good brand logo from the very beginning to make the most out of every marketing opportunity that comes across your way.