It’s very easy for those of us working with the financial industry to ignore the growing trend of mobile usage with a simple excuse: the financial industry is slow to adopt new technologies. And for the most part this is true. But even slow adoption leads to adoption eventually. And in the case of mobile, this technology is coming fast and furious, so adopt or get left behind.
It sounds a bit dramatic, but let’s look at some web trends over the past year:
But what does that have to do with my retirement consulting or wealth management website? Let me paint a few pictures where mobile may become a factor…
These are, of course, just a few scenarios where users might find themselves on your website from a mobile device. And as mobile usage grows, and it will, these scenarios will change from the exception to the norm. Are you ready for the change? Is your website?