The key to success is standing apart from competitors visually. It is not a formula for just a single business but multiple businesses rely on it. To develop a distinctive brand identity is the norm of the business line.
If you talk of Financial Advisor Branding, again it’s important to build a story that tells the consistent and coherent of a brand. But what are the secrets that break a chain of confusion and leverage your audience?
Let’s go through the nitty-gritty of brand identity.
Introduction of visual brand identity
The visual identity is defined as the visual representation of a brand. It consists of logo design, images, and other visual stuff that help to communicate with visitors.
The Hidden weapons to create an effective visual brand identity are as follows:
Research the competitors
As you want to highlight your brand in the crowd, likewise others are involved in the research activities.
With utmost dedication and passion, explore what other businesses are performing to establish their existence. Research what are their strengths and where they are lacking. Further, compare these parameters with your business and pull out the best results to represent your brand.
List out key elements of brand identity
The introduction part is all over now!
It’s real-time to embark design process but are you confused about where to start?
Understand the key points that bring your brand under the spotlight. Schedule everything in a list like:
- What is your mission?
- What type of services are you offering?
- What is your brand voice?
Natural and organic shapes
The organic shapes such as rectangles, triangles, and squares put a heavy impression on a visitor.
Instead of going with complex designs, try using natural shapes as they are more pure and impressive.
People share a strong bond with colors so the right choice matters a lot, especially in visual branding.
Want to present a brand that looks more sophisticated?
In the modern world, black and white colors are replaced by bright shades such as red, yellow and green. This time, mix different shades to reflect positives vibes. Measure a color wheel to figure out the light and dark tone for your brand.
The graphics are the smallest portion of a brand that declares it at an international level but you cannot afford to leave it at the last stage of the branding process.
The environmental signage and graphics make the audience to think of the reality of your brand. It is one of the strongest visual brand strategies to bring out your business from the crowd.
Look at your brand as a visitor and inquire yourself is it well presentable to explain who you are. We are leaving you with a question mark (?) to review some other relevant queries on it.