Embark a new journey of your website with a motive to enhance conversion rate. Smart designing can make all the difference. And your website design can make or break the conversion rates. Sources say 46.1% of people identify that the business is credible or not through its outer appearance. So it’s extreme importance to present your website professionally in front of your audience. With this post, we will discuss some Financial Advisor Website Design tips to boost their conversion rate. Before moving a step forward, let’s understand the actual meaning of conversion rate.
What is the conversion rate?
Conversion rate is the total percentage of visitor’s approach to a website to accomplish the desired goal of your business.
A company always desire to have a high conversion rate as it indicates the success story of your website design. It never stays stable, keeps fluctuating and variable from one industry to another.
Effective website design tips:
- Utilize negative space
You might think Negative space means it has some negative connection with website design. But let us make you clear with this word. Technically, the whitespace in a website design which contains nothing: no words, number or images just white is called negative space. It is space between header, content and even sidebar.
Despite the word ‘negative space’, it reflects positivity. This can be used to attract users by adding a ‘call to action’ button.
- Bold Typography
The trend of bold typography is running for the last many years and it continues this year too. It is the biggest tool to give a push to your brand because bold typography can create magic for your website. The basic reason behind using this format is, its easy to read and understand and eventually, it will draw the user’s attention.
In simple words, attractive typography can successful to bring new investors to your financial website.
- Make all information on one page
Think like a normal user and write all the doubts over a sheet and then get back to designing work. Bring all the informative content over one page instead of splitting the information into different pages. The more user explores, the more they will get frustrated; it means when a user has to click at different links just to get desire data then there is a probability that they will get irritated.
Try to get everything on one page. For instance, if an investor wants to know the new financial scheme that has been launched by your agency, it’s better to elaborate that in short or true words.
Consumer’s expectations are constantly rotating with the trend. You should stay connected with current technology to interact with your visitors.
The main motive to design a website is to help the visitors to reach their required section. So its extremely important to take quick and effective action to fulfill their desire in their style.