5 Benefits of Integrating Chatbot on Your Financial Website

Financial services are always hard to explain and understand. Hence, the service providers have never learned about chatbots to include in their complex systems. If you’re also one of them, then you should know this new mechanism of solving customer’s problems with artificial intelligence, machine learning, and chatbots.

Here you go with the top 5 benefits of using chatbots in your financial website:

  1. CHATBOTS REDUCE THE LOAD ON THE FRONTLINE

The chat is the most important advantage in business process automation. Having a chatbot on the frontline of your financial business let you free from the frequently asked questions and avoid standard situations. Hence, why to waste the time of a manager, if it can be solved by a chatbot

The main significant benefit of chatbot includes – It decreases a lot of loads that is been traditionally taken by a frontline support service. Nowadays most of the companies are using the live chat program, and it emerged as a great solution. Moreover, your clients may use several messengers, a website or even email. To control so many communication channels is a big mess, which is not easy to take over. Thus, chatbots are considered as one of the most effective tools.

Illustration: Suppose, if a client wants to pull out the information regarding stock quotes and he is not able to find the information on site. At this time, most probably he’d bounce your site or ask for help in the live chat. Despite it, if he asks the same thing to the manager, For sure, it would waste their time and respond to that question. And as our common sense says, more questions always require more time and representatives to answer them. But altogether we don’t want to lose our clients. Therefore, an NLP-featured chatbot would surely go to help you out faster than an operator, who would search for the information in a database.

 

  1. 24 / 7 / 365 SERVICE

 

Who wouldn’t want to open his business for the maximum time? Extra hours always add benefits in the forms of conversion. Moreover, it also increases the customer experience by letting them ask, purchase and give feedback anytime.

So, the best that you can do is to integrate a chatbot into your lead capture processes.

If you really want to remove the burden from the sales managers and use the same energy into a more productive field of sales then you should give priority to a chatbot into your financial business.

 

  1. ENHANCE ANALYTICS & BOOST CUSTOMER ENGAGEMENT

Do you know? Chatbots for financial services are easily integrate able with both internal and external analytics systems.

Where external analytics systems provide you a huge load of information on a user in real-time, which includes their country, county, city, district, client’s time, operating system, browser version, estimated age.

 

This type of data creates a better understanding between client and service providers. Also, with this understanding factor, you are able to come up with a more suiting, personalized offer. In that simple way, chatbots help financial website services to engage customers much more effectively.

  1. CHATBOTS ARE A CHEAPER SOLUTION IN THE LONG RUN

No doubt onetime payment for chatbot integration is very expensive. But, don’t worry in the long-term, it will turn out to overcompensate for your initial costs.

In addition, it reduces jobs in your sales department.

  1. IMPROVES THE CUSTOMER SERVICE

The chatbots integration also greatly improves customer service of financial and banking sector companies. We all are familiar with the fact that the faster and smoother customer service is the better will be the customer’s experience regarding your services and product. And as you know the relations between customer and service provider is taken seriously nowadays to stand tall in today’s highly competitive world.

 

We hope that our piece helped in every possible aspect of describing the importance of chatbots on a financial website.

Web Designing Tips To Improve Your Bounce Rate

The high bounce rate is always a matter of tension in an online business. When we are accusing our content, SEO and marketing strategies, we should also go in the roots of the platform of your business, which is your website. Sometimes a strong basis can resist getting serious problems. Hence, we came up with this piece, which can guide you to improve your bounce rate.

Here you go with the tips:

 

Use the eye-catching images.

Do you know? The white space plays a vital role on a website, whereas and too many images on a website can distract or overwhelm people. Always take some time to enhance the quality of the images that you have on your website. Your investment in a high-quality photograph will benefit your website in the long run. The low resolution and Blurry can portray your unprofessional practices and may ruin your chances of gaining a valuable customer. If you are worried about the custom image, use the stock photographs. However, Stock photography has come a long way but now many modern free stock images are not as cheesy as they used to be.

 

Include social share buttons.

 

Are you up with the vlogs and Blogs? And do they have social share buttons on every blog? If not, then must read the following:

 

The use of feature buttons in the corner always allows the readers to easily share your blogs on social media without having to leave your website. This also promotes brand awareness without affecting your bounce rate. After all, you always want a reader to be so impressed with your blog’s content and click off your website to share a post and end up converting!

The use of social share buttons always reminds the users that they can share your blogs, by encouraging those people who can be your potential consumers.

 

Use colors effectively.

 

People don’t show interest in those things which they can’t read and see. And they will not read those things that they can barely see either. Thus, always make sure that the text on your website is in different colors and textures so that it can get contrasts from the background. Due to this factor, 99% of books have black text on white paper, because it’s easy to read.

You should never hesitate to play around with colors and different tools, but always make sure the colors that you are using are making sense together or not. It is because; no one wants to read a bright blue font on a green background. As we know that there is not enough contrast and the text will be hard to read. Moreover, that same lime green background will not fit perfectly with a pink font; Adding too much contrast and can also strain users’ eyes. That’s why stick to those colors that complement and fit perfectly with each other well.

 

 

Utilize white space.

The white space or negative space is referred to as the blank areas of a web page in between text and images. You may not seem it worthy, but white space is an incredibly important design feature. If you know the effective use of white space then you can easily make a big difference in terms of the readability of your website.

If your website is quite complex and cluttered with too many multimedia elements, then the probability of users getting distracted from the main conversion points can be increased. And they are more likely to exit your site without acting out on your desired call to action. Right there adding your site with correct white space can do wonders to improve your bounce rate.

 

Include an FAQ.

Being a web designer you should know the importance of communication model, which is incomplete without feedback and FAQ. Thus, having a page on your website, which is devoted to answering the frequently asked questions, should be considered as the most focused part of the design. It can also provide a lot of value for your visitors if your users have burning questions. The FAQ or feedback forum is probably the first place a user look when is up with any question and suggestions. If you don’t have an FAQ page or feedback forum, then your users might become frustrated and exit your site.

 

We hope our piece helped you to add valuable information.

6 Reasons Your Business Logo Is More Important Than You Think

Logos have become the ‘most important quarter-inch’ in business.

– Fortune.com

In an ever-increasing market competition it is important for a business to ensure that they are easy to spot. This is where a Logo comes into play. A Logo is a strategic tool that may represent an office, a business, institution, authority or an idea. In the simplest of terms, a logo is a design, icon, or mark that identifies your company. It’s the most compact visual representation of the whole idea you want to share with your customers.

Just like an application logo on the phone screen represents not just the brand but a whole idea of services it provides, a logo represents a lot more than just a brand.

Some of the purposes solved by a logo are as follows:

Representing a Business

A logo is generally a pictorial representation of services provided by a business. It acts as a representative of the summed up idea, the organization wants to convey as well as to quickly grab the attention of the audience by its appearance.

Identity and Branding

A logo acts as an Identity card for a business. It helps loyal customers find your product easily while attracting new customers to check out your products as well. In a market full of similar products, a logo helps your customers to distinguish your product from the others. While designing a logo, it is very important that the colors, shapes, image, and font used must be consistent with the idea that is to be communicated. In short, it’s very important that your logo delivers the correct message about your company.

Sign of Trust

A Logo not just represents the organization but it also represents the ethics, values and customer’s past experience with your product and services. People around the world prefer brands that promise the best quality and customer services. Customer testimonials are very important in branding any business.

 

Ease of Marketing

Once a brand is established, its logo speaks for itself. It accommodates the brand recognition and makes marketing far easier. It also creates more business opportunities as more and more people want to associate with him a well-established brand.

Global Recognition Distinguish you from Competition

Nowadays successful companies go global in short periods of time. Their logos play a crucial role in making first impressions and attracting new customers helping overcome the language and cultural barriers.  A good logo not only reflects who you are but also distinguishes you from everybody else in the market.

A logo plays a crucial role in marketing and is widely used on Business cards, Stationery, Signage, Vehicles, Uniforms, Web-design, Social Media, Certificates, etc.

Ensuring Sales

In this globalized world, people are drawn to interesting designs and colors. A unique and effective logo generates the interest and pique the curiosity of potential customers.  Many companies like 3M and Xiaomi manufacture a wide variety of products that the customer does not expect them to venture into.  In such cases, it’s their brand logo that ensures people of quality and inspires them to buy the products.

Conclusion

A unique and distinctive logo makes your brand or business easy to remember. This is because of human’s tendency to identify images easily and it’s something that’ll grow stronger and more impactful brand image in the mind of the audience with time.

5 Ways to Improve Organic CTR of Your Website

In organic SEO, there are more than a hundred key metrics that are used to measure the success of any website. Even in the era of paid marketing, the search engine still remains one of the important sources of traffic for the websites which highlights the importance of SEO. CTR plays an important role in Search Engine marketing. So before discussing how to improve CTR for your website let us understand what CTR is in reference to SERP.

 

Click-Through Rate (CTR) is the ratio of the number of times a result page gets clicked get divided by the number of times it shows up on SERPs i.e. the no. of impressions.

 

After getting defined in very simple I think everyone is now aware of the importance of CTR for any website. It is extremely important for one who deals with financial advisor websites, e-commerce websites, Lead generation Website or any product-based business website. Here I am sharing five important ways that help to improve your Google click-through rates on the organic SERPs using SEO.

 

“Organic CTR” refers that we’re not looking at paid ads in SERPs—only free listing organic results are considered”.

 

In 2015 a very important updation in Google Algorithm RankBrain makes the CTR more important than before. Even high DA sites don’t guarantee to have a high click-through rate. In fact, the survey suggests that good CTR improves your website search engine ranking by greater than 3%. It plays an important role in lead generation websites where effective leads are important like Financial Advisor Website, Job Posting Sites, real estate websites, etc. Let’s discuss the five most important factors that have great SEO impact and also helps in improving your Organic Click Through Rate (CTR ) for your website.

 

  1.   Search Intent
  2.   Use Emojis in the Content
  3.   Optimized and Descriptive SEO Meta Tags (Title and Descriptions)
  4.   Descriptive and Optimized URLs
  5.   Rich Snippets and Structured Data

 

Search Intent:  Try to make sure your content is highly informative and relevant to what users are looking for. Relevancy is the most important thing that can help you in improving your organic click-through rate.

 

Use of Emojis: Use relevant Emojis in your Meta Tags as well as content to grab attention. Google has been experimenting with this in Mobile SERPs since 2012. Emojis makes your page more compelling when indexed in SERPs with Emojis in Titles and Descriptions.

 

Optimized Titles and Descriptions: Try to write titles and descriptions for humans not for robots. To improve organic CTR, descriptive Titles and Meta Descriptions play an important role in increasing CTR and ranking as well. This is the first thing a user can see in the SERPs and influences a searcher whether he/she is going to click on your link or not. So come up with unique, catchy and creative as per character limit.

 

Optimized URLs:  Descriptive URL structure is a great way to increase your CTR. It is one place where you should place keywords in order to optimize it. A descriptive URL gets 25% more clicks than generic URLs.

 

Rich Snippets and Structured Data: Featured rich snippets and structured data always play a key role in improving organic CTR of your website. It is a great way to make your result page look different from the rest of the SERPs.  Generally, most featured snippets are equipped with two parts – the text and an Image.

 

To round-up, we’ve outlined here with five points, but there are countless ways for you to improve organic CTR and SERP ranking for any website in Google like Website speed, Design, Navigation, etc. This will send important signals to Google that your page is most relevant to the respective searching term which results in more clicks.

Increase Revenue of Your Financial Business through Re-targeting

Let’s admit it that Finance is not the most marketable industry. Social media marketer always struggle to do marketing of finance-related services, because finance is not a captivating topic for masses. Moreover, financial marketers always face the challenge to gain the trust of people, where only 32% of people rely on the banking system. Hence we came with some master method which can help you to increase your revenue of financial business through retargeting.

 

Here you go with the top 5 methods:

 

Re-communicate with your Lost Visitors: Suppose, If Madonna releases any song what will happen? Though she is an old singer, she still got that buzz in her die-hard fan following. It is because people already know her. Releasing a new song from the old singer is like recalling her previous legacy and celebrating the new big hit. The same concept goes with the brands retargeting, which allows you to reconnect with the individuals, who have a basic knowledge about your brand, business, product, and services.

 

Build Loyalty: Every brand wants to stay in front of their potential customers. Remarketing allows you to do it with the company’s information and news, along with the special offers. It helps a business to create awareness, which is fully able to drive the crowd in your site with the repeat visits.

 

The rule of seven: The marketing rules say that a consumer needs to listen and see your message regarding products and services for at least seven times to take any action. The remarketing ads are based on the most common marketing rule of seven. It takes a whole week or 7 days to deliver the ads among their potential customers. This way marketer sends a small reminder to the masses about your brand.

 

Be Creative with Ads & promotions:   In this highly competitive world, there is not a shortage of more creative ad creators, who better knows that how to trigger or provoke the ad viewer or reader for buying the focused product. Retargeting uses cookies and tags the visitor, which gives you a warm lead. If a person had an interest regarding your product then a little more emphasized ad campaign can drive the amazing number of audiences on your landing page.

 

Showcase your Brand: Moreover, remarketing allows you to keep your brand in the front of people, when they surf the internet, whether it is a blog, YouTube channel, Social media sites, and website. However, they will not buy your product instantly but showing them products regularly is like printing about you in their mind. It is a very effective method of marketing because it directly plays with human psychology.

 

 

Bottom line

 

If you think retargeting is a magical pill, then you’re right because it can boost your overall sales by 16% to 28% on an average. Only hustling for increasing reach is not a smart work, you may have spent a lot of money in the marketing of new products, but couldn’t get enough from it. Sometimes recalling is enough for gaining huge success. Thus, retargeting allows you to maintain your legacy in the market.

We hope that our piece helped you to understand the focused topic. Don’t forget to give your feedback in the comment box.

5 Psychology Tips That You Can Use In Copywriting

Writing copy is hard and writing persuasive copy is even harder. There is an abundance of content based on how to write copy or how to write persuasive copy but a perfect technique can turn readers into customers. A good copywriter must have the ability to arrange the words in a row that emit thought and emotional connection, engage the reader and drive action.

 

Interestingly, you can mix up the art of science with the rhythm of words to evoke interesting writing.

 

Check out Psychology based tips that can be overpowered in copywriting.

 

  1. Use positive language

It’s not what you have written, its more how you have written. Without any doubt, a reader never wants to go through positive and negative points but they more focus on how it influences their work. So, in your writing, frame the information in such a pattern that it reflects positivity instead of negative thoughts.

 

Make sure the language is impressive and display what you are offering. At the same time, it’s not like you should never implement negative language but once in a while is perfectly fine.

 

  1. Add valuable content

After investing quality time and efforts, what is the use if people won’t read your content fully? Surely you will disappoint.

 

Research the relevant sites, blogs and articles to collect healthy information that can be the first aid for your words. Feel like this is a do and die moment for you so put the best information in the writing.

 

For some topics, approximate value matters a lot. Survey different platforms and reckon the variation in percentage to fuel your writing.

 

  1. Beginning and ending should be appealing

In today’s cut-throat world, people hardly effort the time to spend on reading the whole article and blog. However, masses believe to get a core idea of a subject by reading the beginning and end of the content.

 

There is no denying in the notion that alluring start-up and end-up can make people fall in love with your copywriting. Hence, a contract of website copywriting services will be registered in your account. Give your 100% efforts on the introduction and wrap up portion because generally, people avoid reading the middle.

 

  1. Use powerful words

Lift up your copywriting skills with the involvement of robust words. There are some quotes and words that can leave a stronger effect on a reader. These smart strategies can create an emotional connection and make a copywriting more meaningful. You can use words like imagine, instantly and others. Put the words in copywriting that filled with juices so that the reader can taste the flavor.

 

  1. Convey a story

Information wrapped with the emotion called story and seems more genuine as compared to just writing words line by line. Describe the message in story form that will stay in readers’ minds for years. Insert fun and professional elements where required.

 

These are some psychology tips and if you imbibe them in your copywriting you will realize a great improvement in your work. Hence, more interaction with your copy will be the final outturn.

How to Build Brand Identity for A Financial Advisor Firm?

A brand is not just a word, a logo, and a tagline; it is an absolute experience a client gets by your business. In simple words, a brand is a foundation for marketing purposes.

 

Brand building is neither easy nor difficult, eventually, it relies on planning and how you execute it. Therefore, it is of utmost important to include all pertinent facts that drag your business towards success. Once you have done with this, you will realize the following key points for your brand:

 

  • Products and services
  • Target audience
  • Process
  • Value proposition
  • Success rate

 

Whenever you go in-depth with financial advisors and their branding, the very first thing you notice is an unattractive and boring brand. Do you want to extend this boring concept? Absolutely nobody dares to perform the same. In this criterion, you should go with phenomenal branding for financial advisor. On the flip side, there are substantial perks that can assist your business to grow its identity amidst the audience.

 

Scroll down to imbibe each element to create a strong brand identity!

 

Powerful brand name

Without any confusion, your first step should be a company name. If you are an independent financial advisor or running a firm, it is critical to register a robust name for your organization. Generally, people name their companies after themselves and its pretty worthy but this same thing you cannot carry out for an agency. Additionally, carefully evaluate the pros and cons of the name you are planning to use for your brand and finally take further action.

 

Ultimate financial strategy

Financial strategy: A fabulous work to win the competition. Spend quality time and efforts in the investment process to makeover your brand. If you have a solid plan to run, make sure you incorporate that into your brand marketing.

 

An expert hand is another required perk that can help to grow up branding methodology. The agency like AltaStreet is extremely supportive, creative and stands by your side to create your unique identity on the floor.

 

Understand what makes brand identity great

A simple logo and color palette don’t create a brand identity. When you have a plan to design brand identity, involve a comprehensive visual language that can support your business everywhere. Start with basic requirements such as logo, colors, typography, photography, videos, and data visualization.

By designing these elements, you cannot succeed so when starting your design process, don’t forget to include:

 

Distinct identity: Having a unique identity will help your business to stand out from the competitors. Hence, it catches the audience’s attention.

Unforgettable: Make the logo unforgettable so that people remember it for years.

Flexible: Make the brand scalable and flexible that can easily revolve.

 

Do some research work

When you start a branding project, it’s important to approach every phase of your competitors to grab success. This means when you have an abundance of knowledge then only dive into the designing format.

 

Initially, make the foundation stronger based on your research work and analyze the strengths and weaknesses of your competitors and work accordingly.

 

Final persona

In the world of art, if you water down your brand information to impress everyone, you will be lost in between the track. In order to avoid such circumstances, review this article and follow it as much as you can.

Amazing Web Design Ideas to Create Better Website Visibility

In the Digital World, an operating and interactive website runs a long way to charge up your business by posting them at an eminent place in Google search engine pages. The most prominent website design and content are featured to grab the audience’s attention.

Merely, the financial website design should be more functioning to generate heavy traffic to a site because the design adds value to a brand.

Scroll down to study web design ideas that improve website visibility.

SEO-Friendly Design: Never underestimate the value of optimizing your site for browser and humans. Follow the right SEO strategy to land your site in the top results by including substantial on-page SEO tags and elements. The use of relevant keywords in the title and content can give a push to site visibility. Develop appealing and readable content to boost the website ranking.

Fast Loading: Nobody has time to wait for your site to load. In today’s cut-throat world, a user expects quick loading so you can use Pingdom or Pagespeed Insights by Google to analyze website speed and alternate to make it fast. Importantly, a website must load quickly on mobile devices. Unfortunately, if the site is not able to respond in strict time, the viewer will lose interest and switch to another website.

Concentrate on Back-Links: Having pertinent keywords to the blog content are not sufficient for ideal web design; the URL, on-page description and back-links are some other basic requirements to grow the business visibility. In fact, the back-links from similar business websites to your blogs and articles or home-page can be extremely reliable to use for marketing aim. Back-links generation can be a little harder but the right way to create back-links is by approaching other sites, relevant to your brand. In other words, naturally written blogs gain more viewers, likewise create more back-links for your business.

CTA Button: What is the use of your official website if you forget to add the ‘Call to action’ button in the design? This can make a user frustrated while they are exploring where to click for further proceedings if they are satisfied with your products and services. Insert the CTA button on the web page and make sure it is clearly visible on the website.

White Space: There is no denying to say that white space is considered as the best way to improve website visibility because a little vacant space around text or images is enough to please the users. Moreover, some extra miles of space can help the viewers to pay attention to every single detail of the business. In an advanced version of a web page, white space earns special preference.

Social Media Icons: Nowadays, social media is a trustworthy platform to introduce your firm worldwide. It is interesting and beneficial for business owners to add social icons on their website. Therefore, the audience can click if they get impressed with your firm and might be making up their minds to follow your social accounts.

An experiment with website design makes you aware of trends. Hence, this is the time for an online renovation of your firm and in this persona, hiring an agency like AltaStreet can prove a good decision for you.

Know Why Should You Opt for a Custom Website Development?

With the forthcoming gigantic form of agencies having ultimate and unique feature requirements for their platforms is very common these days. As we know, the open-source and template-based applications are all set to perform its best in the market but custom based Financial website development is a trendy format to follow because sometimes pre-designed templates are not considered to be reliable to meet the customer’s needs.

 

A huge appreciation is credited in the account of web development platforms such as WordPress. This new era brings new strategies so one can start up his/her own website without any hassle.

 

 

Why should you accept custom website development?

There is no denying in the notion that custom web creation is a little costly as compared to pre-developed templates. This is obvious because customized development infuses more efforts or time to develop an extraordinary website for your business. Whether pre-designed templates are free or sometimes charge a bit but they are lacking in capabilities and flexibility. Therefore, template-based websites are not optimized as per the search engine’s algorithms and might rest your business in the back seat.

 

Here is a list of advantages making you clear about the concept of choosing custom website development:

 

User Experience:

AltaStreet plays an important role in driving traffic to your website development by adding effective visual ideas and a better user experience. Instead of templates, in a customized website, you have sufficient options to make the site more appealing. Thereby, high user engagement, as well as independent communication with visitors, are relevant features you can have with such proceedings.

 

Search Engine Optimization:

Another hidden reason for preferring custom development is to achieve better search engine rankings. There is a serious competition for high visibility and web development is one fact that has been overlooked. According to an improved version of search engines, custom-built sites contain high ranking because it is user-friendly and easy to scroll on the small screen devices. Hence, more opportunities to give a seamless user experience to visitors on the mobile phone.

 

Create a brand identity:

Generally, users get bore by visualizing the same templates time and again. But with a custom-built website, you can give them the privilege to amuse with outright new website ideas. In fact, a unique brand gets high recognition and as per quote, the first impression is the last, likewise, the customized site leaves its eternal impression by creating a stronger brand identity.

 

To sum up, a custom based website is a one-time investment with lucrative outcomes for years. Look at the concept that can help you to craft a stage for your audience. Enjoy a worthwhile business!

SEO for Financial Advisors: 6 Tips You Should Know

SEO is a consistently evolving marketing tool; a financial advisor can use. Uninterruptedly, it is way better than any other strategy because it rises your business above the competition in the search engine results.

 

Interestingly, if you implement some changes in your website based on the outlined tips, you will experience a higher rank on search engines.

 

Dive into the exclusive 6 tips you should know about SEO for Financial Advisors.

 

  1. Fast, secure and mobile-friendly website: Jump to statistics to reckon why SEO financial website should be quick, protective and mobile-friendly. Source says, around 47% of people expect a website should load within 2 seconds. A report mentions 57% of online traffic in the US comes from a smart screen, presently that ruling an individual’s mind. Additionally, 43% of the website affected by cyber attacks.

 

     2. Keyword research: Keywords are like the backbone of search engine results. Generally, the user explores the data on Google by entering specific keywords. Therefore, effective keyword research should be at top of the priority list. In doing so, volume and keyword difficulty are two substantial metrics that come under the limelight.

 

The volume shows how many times a particular keyword is searched whereas, keyword difficulty gives a rough estimation on how tough to rank the particular keyword on search engines.

 

  1. High-quality content: The whole website revolves around the content. Killer content ameliorates the website ranking. The main purpose of a search engine to organize and deliver pertinent content on the floor. The content that is used in website blogs and off pages matters a lot. Directly or indirectly, it influences the website’s search engine optimization.

 

    4. Build robust Backlinks: SEO means everything should be in high-quality. Backlinks are another flesh and blood of search engines. These are incoming links to your website from other sites who find your website content has some spark. The stronger backlinks, the higher will be ranking.

 

   5. Cost-effective: In real-time, SEO is convenient and inexpensive. Compare to PPC, it is not that costly. Small and large scale business owners can easily afford this marketing tool.

 

  6. Claim your Google my business page: In order to enhance local listings, you need to scroll for local packs. These local listings are feasible by claiming to Google My business page. GMP is the best buddy to get your business listing on top, depend upon your target location.

At the root of it, SEO is the most promising tool to amplify website ranking on Search engines. An exclusive website structure with strong SEO will accelerate business reputation.

 

In your inspection, you’ll examine how your business website compares to your competitors as well as realistic insights on how you can take action to brush up your search performance.