Statistics That Show the Difference Great Web Design Makes to Your Business

If you invest in one thing to improve your business this year, make it web design.

 

“But I have a website already!”

 

Of course you do. But, is it giving you plenty of business? The reality is, if you haven’t updated your website within the last three years then the answer is probably no. Having a website that is “good enough” isn’t good enough. It could be causing more harm than good.

 

Invest in making your website great and you will reap the rewards. If you’re not convinced of this, let’s take a look at some statistics…

 

Every second counts

 

You’ve got just 50 milliseconds to make an impression. Yes, you read that correctly. 50 milliseconds is how long it takes for a person to form an opinion about your website. If they don’t like what they see, there is a lot of choice out there and they are likely to move swiftly on.

 

If they do like what they see, you’ve then got a whopping 15 seconds to deepen their appreciation, otherwise you’ll lose them.

 

You need to make those precious few seconds count. By having a business website that gives a positive impact immediately, you are going to be capturing more eyes for longer amounts of time. The longer a user lingers, the more likely they are to buy.

 

Keeping people on your website with a combination of great design, intuitive navigation, and useful, up-to-date content is crucial for those conversion rates.

 

If it’s broken, fix it

 

Let’s say you’ve got the user to stay on your home page for more than 15 seconds, but when they start browsing the rest of the site they find it’s tricky to navigate, full of broken links, and bad quality images, all set within a poor layout. You can almost guarantee they’ll be off to one of your competitors before you can say “click to go back.” You can also be fairly sure they won’t have anything good to say about your website either, which reflects badly on your business.

 

A huge 94% of negative website feedback is design-related. That is not a statistic to ignore since there are few faster ways to kill a business than having negative reviews plastered all over the internet.

 

Also, 47% of people expect a website to load in two seconds or less and 39% of people will stop engaging with a website if the pages take too long to load. Slow-loading websites cost the retail sector $2.6 billion in revenue each year.

 

Redesigning your website so it runs at optimum speed with no glitches will gain you customer confidence in no time and ensure you don’t become part of these statistics.

 

Looks matter

 

People are always attracted to beauty. It’s human nature. If your website is an ugly duckling in a river full of swans, few will give you a second glance. Beautiful web design matters if you want people to stay longer than a few seconds on your website and read about what you have to offer.

 

 

Adobe’s survey showed that if people are given 15 minutes to read some content, two-thirds of them would rather view something beautifully designed. Furthermore, 38% of people will leave a website if they find the content or layout unattractive.

 

 

Don’t let an outdated and badly designed website lose you business. A modern design with a considered color scheme and winning typography will go a long way in maintaining your business’s professional appearance.

 

Who you gonna call?

 

According to Curatti, 70% of small businesses fail to place clear call-to-action buttons on their websites, and a huge 40% of visitors will leave a website if there’s no clear contact information available.

 

There’s little point in advertising your products or services if people have no idea how to contact you about them.

 

No-one likes to search a website for a phone number, so having clear and obvious call-to-action buttons and contact information allows users to easily get in touch. This includes location maps and directions if you have a physical location that customer can visit.

Get mobile

With most people now doing their web browsing via their smartphones, it’s crucial for a business to ensure their website is optimized for this. If not, you could be missing out on a huge chunk of business. 85% of adults now think that the mobile version of a website should be as good as, if not better than the desktop version. You cannot afford to ignore this fact.

 

Your reputation is at stake

 

Having a bad website doesn’t only lose you business, it also decreases customer confidence. According to Stanford, 75% of users admit to judging a business’s credentials based on its web design.

 

Your website must make a good impression, otherwise you run the risk of not only receiving bad reviews, but also generating far fewer repeat customers. E-consultancy says that 88% of people are less likely to return to a website after a bad experience.

 

Your website needs to inspire trust and reliability to gain repeat business. Redesigning your website to be user-friendly as well as aesthetically pleasing is a smart business move.

 

Taking all these facts and figures into consideration, there has never been more reasons to put website redesign at the top of your priority list. There’s too much at stake not to do it. If you ignore the needs of your website (and, therefore, the needs of your potential customers) for too long, you risk losing vast amounts of business as well as customer confidence and trust.

 

Most businesses need to redesign or update their websites routinely, but this doesn’t need to be difficult. It is worth hiring a professional design team that can make light work of keeping your website and your financial services business relevant to modern users.

How to Redesign Your Financial Website

Your website was once the pinnacle of internet technology. It looked great, ran well and customers loved it. But, this was several years ago, and the good-looking design now looks old and dated. The site itself has several bugs. Pages have a tendency to crash. You’re experiencing a decline in traffic.

 

It’s time for a complete overhaul but how do you go about doing this and where do you start?

 

Here are a few pointers to get you going in the right direction:

 

Identify your target market

 

You might already know who your target market is, but is your website geared toward them? Whether you’re marketing to high net-worth individuals or the average person on the high street, it’s important to ensure your website is appealing to your target demographic.

 

 

To do this, put yourself in their shoes and really think about what they would want in a website and how they would want it to operate. This means using all the tools at your disposal to help you understand their lifestyles, culture and the society in which they live. Then you need to ensure that you have a website that reflects that.

 

 

Acquiring and using feedback to achieve this goal is incredibly important. Make sure you are gaining a lot of data and information from user testing. This involves asking test users from your target market to go through your new website with a fine tooth comb. If you are too close to your own design, it is likely that you will miss the tiny details that could make all the difference. Your test users, on the other hand, won’t know your site intimately and are the most likely to find inefficiencies or outright mistakes.

 

 

Use their feedback to improve your website. The more feedback you get from your target market, the more you can customize the site to suit their needs.

 

Keep regular customers informed

 

What do you do when you try to click on a website only to find it currently offline? You go elsewhere.

 

If your current design is putting off potential customers, don’t keep your redesign to yourself. Keeping loyal customers informed about what you are doing is a courtesy, and it will discourage them from straying.

 

You may even wish to go a step further and give them the low down of why you are redesigning the website. This can be an opportunity to demonstrate all the ways in which you understand their needs and how you are willing to go the extra mile to meet them. This kind of detail can go a long way to keep visitors interested and make them more likely to return.

 

Turn your website overhaul into a marketing opportunity by making it exciting. Hold a webinar to introduce the new features of the website or have a Q&A session. Build it up to pique people’s curiosity and to ensure that come launch day, they’ll be logging on to see what all the fuss is about.

Get your branding on-point and your content up-to-date

A website that runs smoothly is wonderful, but you’re missing out if your branding still doesn’t cut it. Revisit your color schemes, images, and typography and consider updating them. Like an old house with ancient wallpaper, refreshing the “décor” of your site can bring it into the modern age.

 

Scrutinize your content to make sure it’s current and speaks to your target audience. Don’t make the fatal error of having out-of-date information about old products and services that are no longer available. In a heavily regulated area like finance, it is crucial that your product information is up-to-date at all times, without exceptions.

Optimize for mobile use

Since most people use their smartphones to browse websites, you really need to be making sure your website is optimized for mobile use. If not, you are losing out on a good wedge of business.

 

Ensure that mobile compatibility is built into any website redesign.

Use current technology

Research which software you are going to use to build your website. You don’t want to start using a software product only to find out it’s being discontinued in a year. A prime example of this is Flash. The technology is no longer supported by most web browsers, yet you can still find websites that are using the program. Surprise surprise, their websites don’t run properly, if at all.

 

Find a reliable product that can build your website perfectly and is likely to remain in use in the coming years.

Update your SEO

SEO (search engine optimization) refers to thoughtful use and management of the keywords and phrases that users put into search engines to find you. If your website isn’t optimized for SEO, you may be making it significantly more difficult for people to find you online.

 

Your SEO efforts need to be up to scratch if you want to stand any hope of appearing on page one of a Google search. Going through your website page by page and optimizing each one with keywords and phrases will get you on the path to ranking well in search results. SEO is a part fine art and part routine maintenance. Make sure to revisit SEO often.

 

Don’t just leave it!

You’ve redesigned your website. It’s as perfect as you can get it. Don’t rest on your laurels. Put a plan in place to prevent the website from becoming outdated again in the future.

You need to be doing the following on a regular basis to keep your website current:

 

  • Updating product and service information
  • Ensuring SEO is effective
  • Testing for broken links, pages, and glitches
  • Gaining customer feedback and acting upon it
  • Keeping abreast of technology and software advancements and incorporating them where necessary

 

Also, make room in your budget for another redesign in the not too distant future. By keeping on top of your web design and making sure it’s 100% relevant to your customer base, you should see your conversion rate increase.

 

Any potential customer is going to want to spend time browsing your website if every part of it is up to date. It’s an investment to update your website, and it’s one you can’t afford to delay, let alone forget.

Of course…you are very busy, and we build websites to build your business. Let us do the heavy lifting… contact us here.

I want to be #1 on Google – Tips for Financial Services Companies. (or any corporation)

On-Page Search Engine Optimization & Ongoing Search Engine Optimization – The Differences and the Benefits

 

 

All SEO strategies are focused on ranking websites as high as possible in the search engines. It is important that the design and development of any website be done in such a way that the search engine algorithms love it.

 

Search engine algorithms can be divided into two categories.

 

On-Page SEO 

Ongoing SEO

 

With on-page SEO, we are talking about the things you can do on any website page that can boost your ranking with search engines. When you hear the term ongoing SEO, however, this is referring to the fact that SEO is something that requires maintenance and updating. Technology changes, search engines change, and so do internet users. Your website and the way you apply SEO should change too so that you don’t get left behind.

 

On-Page Ranking Factors

 

The way the web page is optimized will have a big impact on its ability to rank. On-page ranking factors have a huge impact on the page’s ability to rank when they are optimized properly.

 

Page Content

 

The content of the web page is extremely important for search engines. If you look at content from an SEO perspective, it needs to have two essential attributes.

 

  • Satisfy a Demand – The best content does the job of giving the user something they are seeking. Note that this can be achieved via text, imagery, video, or audio. Good content must satisfy a demand, whatever that demand may be.

 

  • Linkable – SEO doesn’t differentiate between good and bad content if it is not linkable. If the content can’t be linked, search engines will not rank it. The content will not draw traffic to the website.

 

Title Tags 

 

After content, the second most important on-page ranking factor is title tags. It is always advisable to start the title tag with the keyword. When the keyword is close to the beginning of the title tag, it will rank better in the search engines.

 

URL

 

The category hierarchy of the website should be reflected in its URL. The URL should clearly show the hierarchy of the information on the page. The information is then used to determine the relevance of the web page by search engines.

 

 

The structure of the URL is important because it enables search engines to understand it, making search engine results more accurate and making it more likely that a search engine will deem the page relevant.

 

Ongoing SEO

 

One of the important things that you should understand is that SEO is not a one-off thing that you check off a list and never worry about again.

 

If you want to maximize the potential of your online presence and use it as a tool to promote your financial services, you should use ongoing SEO services.

 

Search engines update and refine algorithms, bring out innovative products, and improve the integrity of search. Major changes have been made by search engines in handling mobile search, local search, and redirection. Not staying up to date with the way people will find you can result in your website plummeting in the rankings, which means a potential loss of business and brand awareness.

 

Here are some factors that illustrate the benefits of long-term, ongoing SEO, as opposed to SEO for a day.

 

  • Changes in Search Patterns – Search patterns are changing and people are using different terms to find products and services using search engines. Monitoring the keywords that people use to find products and services will help in ascertaining the changes in the search patterns.

 

  • Keyword ranking tools, competitor research, Google Analytics, and social media trends help monitor the popular keywords that are used.

 

  • Knowledge about what is happening in terms of new keyword opportunities and search habits will ensure that your website stays ahead of the competition.

 

Changes in User Expectations

 

  • Old websites are less likely to deliver experiences that satisfy modern users. Web users prefer informative content, clean and friendly website design, precise navigation, and intuitive interactive features.

 

  • SEO professionals will be able to provide feedback on user experience and user interface. These on-page metrics are particularly important for search algorithms.

 

A Lack of Good Quality, New Content

 

 

  • When a user is looking for financial services, search engines will give preference to expert financial websites that focus on original and new content. The content should be genuinely useful and it needs to include relevant keywords without looking like it has been stuffed with these keywords just to attract the attention of search engines.

 

  • Balancing maintaining a natural approach, pleasing clients and customers, and being friendly to search engines are key to the success of your financial website. Your overall SEO strategy should constantly move your website toward achieving these three things as well as possible. Ongoing SEO makes this easy as website optimization becomes a long-term priority.

 

Lack of Focus on Link Building

 

  • Link building is an extremely important component of SEO. Financial websites with the best links from reputed sites will rank higher on the search engines. A quality link building profile should be created and maintained.

 

If you want your financial website to attract more visitors, you should be working consistently on the SEO. This means applying both on-page SEO, but not forgetting the importance of maintaining a broader view and performing ongoing SEO. If your SEO practices are effective and consistent, this will greatly improve the chances of your financial website climbing to the front page of search engines and staying there.

 

 

Creating content, improving and optimizing your website, creating backlinks, and monitoring how your financial website is performing is essential to keep your business ahead of your competitors.

 

 

You decide how far ahead of your competitors you would like to be. We will help get you there. For more information, contact our friendly team today.

>>> People Scan; They Don’t Read <<<​

Why web design is as important as content 

 

If you think visitors to your website are reading your content, think again. There is a high chance that they aren’t. People tend to skim a web page to find words that are relevant to what they are searching for. If your website isn’t optimized for this, the valuable few seconds a viewer spends skimming your page are wasted.

 

More than half of website page views get under 15 seconds of attention. That’s not a lot of time to make an impression. Even if visitors do linger on your site, they will only read about 20% of written content.

 

Furthermore, visitors will skip over short words of 2-3 letters and almost always fixate on the longer words, which are more likely to be relevant to what they are searching for.

 

 

Going by the statistics, if you’re still reading this, you’re doing more than most people!

 

Unfortunately, businesses spend a lot of time trying to stuff as much information as possible into their sites but nowhere near enough time figuring out how to get people to read it. This is a grave error. Before a business can even think about converting website viewers into prospects or customers, they must first find a way to make them linger on their page and read the information available. 

 

Fortunately, there are some ways that a business can use high-quality website design to keep the window of opportunity open.

 

The left side matters

 

Viewers spend an incredible 80% of their time reading the left-hand side of a web page whereas the right-hand side only gets a mere 20%. This makes sense considering most of the world reads from left to right. 

 

A good website will make sure it has its most eye-catching statements to the left of the page to ensure maximum exposure when someone visits.

 

People read in an “F” pattern

 

The first few lines of text get the most attention. The next few get less. The further down the page a viewer goes, the less attention each line of text gets. This results in an “F” pattern of reading across the page.

 

What businesses should take from this is that they should be placing their value proposition and hard-hitting statements at the top of the page. Menus should be placed elsewhere, such as along the top or on the side.

 

Typography needs to be on point

 

Messy, unreadable fonts are an instant turn off to anyone looking for information. It’s fine to get creative with typography, but always keep the viewer in mind when doing so. Clean, easy-to-read fonts get the most positive reactions. 

 

Also important is:

 

 

  • Choosing fonts that pair well together.
  • Ensuring font sizes are uniform throughout the website.
  • Maintaining good contrast between the background and text.
  • Keeping headlines short and powerful.
  • Avoiding overly wide or narrow text line widths.

 

 

Relevant content is key

 

People are most likely to find the information they seek on a website that has kept its information relevant, on point, and within its niche.

 

Creating content that doesn’t relate to the overall website makes the specific information harder to find. Keeping content relevant improves the user experience and makes people likely to spend longer viewing your website, which can be good for conversions.

 

Consumers prefer video

 

Many businesses are realizing the power of video over text. 45% of web users watch more than an hour of Facebook or Youtube videos a week. That’s a huge amount of people.

 

A short one-minute video that grabs attention tends to have far more impact than a page full of text. Having a video that auto-plays when someone visits your web page can be very effective.

 

Pop-up banners are mostly hated

 

If a business only has 15 seconds to make an impression, it makes sense to direct the viewer to its content, not spend those precious few seconds asking the viewer if they want to sign up to a newsletter or receive a discount code.

 

It’s no secret that pop-ups are annoying, but well-timed pop-ups can be effective. If you absolutely must have a pop-up make sure you observe the following:

 

 

  • Delay the pop-up by 60 seconds, giving the viewer a chance to read some of the content.
  • Only have them appear every couple of weeks. This prevents irritation from regular customers.
  • Make sure the pop-up is relevant to the page being viewed.
  • Make sure the information on the pop-up is extremely useful or valuable to the viewer.

 

 

Sloooooow web page loading times

 

 

  • With today’s short attention spans, if a website doesn’t open immediately with all images present and correct, a viewer is likely to move swiftly to the next website. It’s extremely frustrating for someone to click on a page only to have to sit there waiting for it to open.
  • It’s imperative, therefore, to optimize your web pages so that they load quickly and without errors.

 

 

Here are a few things you can do to ensure this:

 

 

  • Minimize HTTP requests.
  • Enable compression and browser caching.
  • Optimize images and CSS delivery.
  • Reduce server response time, site plugins, and redirects.
  • Prioritize above-the-fold content.

 

This has never been more important. As of July 2018, site-loading speeds are a factor in Google’s ranking algorithms. Fast-loading websites will be bumped higher up the search results. Slow sites will eventually get buried.

To make an impact, the window of opportunity is small. With knowledge of people’s viewing habits, you can create a website that’s not only full of meaningful information but is also optimized for maximum exposure.

 

You’ve got 15 seconds. AltaStreet can help you make them count.

How Visual Communication Can Make or Break Your Website

A dish can be the most delicious tasting food in the world, but if it isn’t visually appealing, we intend to assume it won’t taste good.

 

Don’t believe us? Imagine your favorite dish, whether it’s a lobster salad, steak, or painstakingly crafted sushi. Visualize it on your plate. 

 

Now imagine that dish tipped into a blender, mixed for 3 seconds, and the resulting mush poured into a bucket. It’s still your favorite dish, but now it looks awful. The presentation is all wrong.

 

We can apply this simple but somewhat brutal logic to web design. If a website doesn’t look good, people are likely to assume that the business behind it isn’t great. There is a good chance that those potential customers, like the patrons of the Bucket Restaurant, will look elsewhere.

 

It’s imperative that business websites look the best they can to attract customers. This means more than downloading pretty pictures though. There are many factors to consider. Taking them all into account when designing a website can be what makes or breaks your financial business’s online presence.

 

Let’s take a look at these factors:

 

Fonts

 

The typography of a website is one of the most overlooked factors, yet it is probably the most important. If fonts are chosen and applied badly, no-one is going to be willing or able to read the content.

 

When choosing fonts, make sure one is selected for titles and one for the main content. Don’t overcomplicate it by adding more fonts. Two is enough. And they should compliment each other.

 

Ensure the fonts are easy to read, are compatible with mobile and tablet devices, and reflect the image of your brand. Despite being overlooked, fonts do a lot for your branding. 

 

The overall text layout should look striking yet inviting to read. To help you, we’ve found some great examples of well-chosen font pairings. 

 

The color scheme

 

A website’s color palette should be chosen carefully. Colors are always associated with a business’s brand. 

 

Think of some of the world’s most well-known brands, such as Coca-Cola. They are instantly recognizable by their brand colors.

 

When choosing a color scheme, go for two statement colors and two or three background colors at the most. Make sure they all contrast or compliment each other. A color scheme that is jarring to the eye will put customers off immediately. The assumption is that if you haven’t paid enough attention to your branding, you may not be paying enough attention to the way you do business.

 

Keep your colors consistent. For example, all action buttons should be the same color. Have the same attitude with titles, subtitles, icons, etc. An inconsistent color scheme can be as displeasing to the eye as a badly chosen palette.

 

Take a look here for some award-winning color schemes. 

 

Images and pictures

 

The average user takes 9 seconds to decide if they like the look of a website or not. That’s an extremely tight time frame in which to make an impression. Having images that stand out can quickly help the user to stay and browse a website in more depth.

 

Images should resonate with the target market and appeal to your most promising or valuable potential customers. Images that are not relevant to the brand or that use tired stereotypes or boring clichés will prompt a user to look elsewhere. How many times have we seen those images of people in suits shaking hands or having a business meeting? There’s no quicker turn-off than choosing to apply this overused stock photography.

 

Use stock images wisely or, even better, not at all. Original images can go a long way in making a positive impact. 

 

Layout

 

Websites should be easy to navigate, easy to read, and easy to understand. If any of these things is a challenge to the person viewing the website, you are unwittingly encouraging them to stop looking and go elsewhere.

 

Ensuring each page of the website has a clean layout with well-organized text is as important as the text itself. Having navigation buttons that are clear and concise will help the user to find the information they are looking for quickly and easily.

 

An often overlooked factor is ensuring the layout looks good on phone and tablets as well as on a desktop computer. Most people now browse on their phones so if the mobile version of a website looks messy then it is eliminating a lot of potential customers.

 

If information is hard to find, it won’t be found by all your potential customers. People’s attention spans are short and competition is fierce in the financial services industry. It’s important to make sure that all information is easily accessible. 

 

Check out these examples of great website layout and design.

 

Grammar grammar grammar

 

No one likes the grammar police, but then no-one likes a website with poor spelling and grammar either. The number of professional websites that contain bad grammar and spelling errors may surprise you.

 

Spelling or grammatical mistakes interrupt the reading experience and cast doubt on the business. It’s imperative to check the text of your website for mistakes. Then check it again. Then get someone else to check it. Particularly in the financial services industry, demonstrating accuracy and attention to detail are critical.

 

Iconography

 

Icons are a great way to quickly direct a user to a section of text or to encourage them to explore something, such as social media. However, if these are over-used or irrelevant, their impact is weakened dramatically.

 

Icons should be used sparingly, therefore, and each should be significant. If an icon doesn’t match the text it represents, it shouldn’t be used at all.

 

Keep icons uniform throughout the website. Check that their size, color, and design match.

 

By applying the above ideas, we help financial service businesses create appealing websites that are pleasing to the eye.

 

Gaining customer feedback and professional help can improve your website’s design, which can make all the difference to your lead generation and conversions.

 

Feel Free to contact us to find out how we can help you.

The Benefits of Graphics, Graphs and Charts for Your Financial Website

A site full of text can be informative, but maybe not as interesting or eye-catching as one that uses graphics, graphs, and charts. Especially when it comes to financial information, which can often be complex and text-heavy, breaking things up with an easy-to-read graphic or flow chart offers another way to get the information, making your site more accessible and interesting to a wider range of clients.

 

What Makes a Graphic Attention-Getting?

 

Not every graphic or chart is equally eye-catching. To successfully grab attention, consider the balance of text and images in your graphic or chart, not only the balance of words and images on the entire page. The goal of an image like one of these should be to convey information clearly and economically.

 

When creating an image, try to show rather than tell. Use simple color schemes and legible fonts. Make sure that any text is large enough to read without strain. Focus on sharing key information to keep the graphic minimalistic.

 

What to Turn Into a Chart or Graph

 

For financial companies, it makes sense to turn anything with numbers, trends, or other measurable figures into a chart or graph. Remember to prioritize things that are actually of interest to clients or potential customers, of course, not only figures that lend themselves well to a visual format.

 

Use charts and graphs to give a quick overview or introduction to something on your site. Or add them to a page to back up and showcase your company’s conclusions, suggestions, or predictions.

 

Modern, Attractive Charts and Graphs

 

There are many options for charts and graphs, from a standard pie chart to spider charts and Venn diagrams. With today’s technology and design programs, it is easier than ever to create a modern, attractive chart that looks so good your customers might even share it with their friends, adding to your page views and improving your prospect pipeline.

 

If charts and graphs make you think about pie charts, take a look at the visual representations below. Here are examples of modern charts that effectively demonstrate how they can convey information at the same time as being attractive and engaging.

 

 

 

AltaStreet is here to help you optimize your financial website in whatever way is needed to create something that is beautiful, functional, and engaging. Contact us today to learn more about how we can use our expertise in financial services and web design to help you improve your business.

The Value of Going Off Topic in Your Blog

Having a blog these days makes smart business sense. Providing content that relates to your market niche is an effective way to direct traffic to your website.

 

If people search for a product or service, it’s only natural that they would seek out the industry experts to gain the information they require. That eventually converts to more customers for you if you are the expert that’s providing this information.

 

The downside to this is that writing blog articles within your product niche can be exhausting and exhaustive. Eventually, you’re going to run out of interesting things to say, even if only temporarily. There are only so many blog articles you can write about health insurance before you hit a wall.

 

How do you keep your blog interesting and engaging enough that people still want to visit it month after month, year after year?

 

One solution is to go off topic and write articles that aren’t related to your products and services.

 

Cue the sound of braking tires.

 

It may seem counterproductive to go off-topic. It can be, if you stray too far from your niche. It would be strange and even disconcerting if a personal finance blog started writing about the latest hairstyles. 

 

If you keep the content relevant in some way, however, it can be beneficial in a number of ways.

 

It helps to grow your website traffic organically

 

We’ll use the example of a blog that specializes in mortgages. Sure, there are plenty of articles you can write about the different types of mortgages on offer but before long you might find yourself in a hole that’s pretty dry and not particularly exciting for the content creators of the content consumers. 

 

However, there’s a whole host of articles you could write that are not directly about mortgages, but that is relevant to those interested in the housing market.

 

Sticking with this example, think about the array of subjects that the average home-owner or potential homeowner might be interested in. There’s a world of topics to explore. 

 

Subjects such as home renovation, interior design, how to add value to your home, how to pick the perfect house, and how to save for a deposit are all going to attract people to your website without writing about mortgages directly. These are all interesting subjects that people want to know and read about, enticing them to your site and improving your brand recognition and thought leader status.

 

It’s a chance to be more creative

 

Going off topic gives you a chance to flex those creative muscles and create content with more style and personality. You can still be professional and reflect the tone of your business, but if your subject matter is personable and relatable then more people are going to be attracted to it. 

 

Adding a human touch will always endear people and create more loyal followers.

 

Keep things interesting for the creators

 

Another bonus of going off-topic is that it prevents you from getting bored of your own blog. This is something many people have a problem with once the novelty or initial excitement has lost its sheen. Too many bloggers give up blogging altogether at the first loss of interest. Those who persevere can become complacent, which leads to dull uninspiring articles.

 

Shaking things up keeps content creation interesting and more exciting for you as well as the audience that reads it. 

 

It attracts more customers

 

Many people will visit your website because they’re already interested in the products or services you offer. These customers may have arrived there after performing an internet search and may already be looking to buy. 

 

Blogging off topic, however, can help attract individuals that are not yet looking to buy your product or service but could be in the future.

 

As an example, the mortgage blog we talked about earlier could start producing articles about the rental market. People who rent properties are usually doing so until they can afford a mortgage. Writing content that’s relevant to them will turn them on to what you offer. They’ll be more likely to consider you in the future when they’re ready and able to buy their own house.

 

It can gain an increase in social media followers

 

Many content creators are seeking to write that one post that goes viral. True, a viral post can send your business into the stratosphere. It’s not easy to do though. And blogging within your niche limits the chances of it happening even more so.

 

Sharing a standard blog post about mortgage interest rates is unlikely to make the social media world explode. A helpful post on a connected topic, such as easy saving tips, is much more likely to get attention.

 

Going off topic broadens your audience. The more people you appeal to, the more they will follow you and share your articles.

 

So there you have plenty of reasons to go off-piste and start creating content outside your niche. Just remember to keep the content relevant to your target audience, if not laser-focused on your product or service.

 

At AltaStreet, we can help you create interesting content for your Blog! Blogs are a great way to boost your SEO and make you a Thought Leader! Contact us to learn more !!

How Site Design Can Guide Clients on Financial Services Websites

Building a great financial website needs an in-depth understanding of the financial industry. A good site can do wonders for your business. The design of the website should help customers accomplish their financial tasks.

 

A responsive website layout will enable clients and potential clients, to navigate and access important information from the site. The enhanced security features of the site will reassure customers that their valuable information is protected at all times.

 

A financial site with helpful tools and resources helps clients to make important financial decisions.

 

Site Design – Guiding Clients

 

If you want to create and sell an innovative financial product or service, you need to have an in-depth understanding of user requirements. In today’s market, it is not just enough to have a digital presence. You need a functional and interactive financial website to market your products and services.

 

The site design needs to be fast-loading. An engaging mobile-friendly design ensures that the customers can access the website from anywhere. A user-centered design comes from understanding the needs of the consumer who will use them.

 

The design of the website should include functionalities to determine indicators, such as traffic, conversions, and goals. Optimize the site to make it SEO ready. Include a content management system to captivate the audience.

 

It is important to understand, observe, and analyze the consumer. Most financial products and services have different types of users. It is important, therefore, that you gather and analyze as much information as possible from the wide range of consumers and deliver the right content and the right design for your ideal customer.

 

With thoughtful site design, you can encourage your visitors to respond to your landing pages and calls to action. If your site can guide its visitors, you can improve your conversions and boost your business.

 

Site design is just one of the expert offerings that add value to your financial site. Choosing designers who are experts in creating financial websites will enable you to get a spectacular online presence and instill trust in your business.

 

For more details on how site design can guide consumers, contact Dan Stark at http://www.altastreet.com/ today.

How Effective are Intranet & Client Portals for a Successful Financial Service Business!

Today’s financial clients are busy people, often unable to spend a lot of time in your office catching up, no matter how important the subject. Clients typically prefer to have easy access to information, communicating from where they want, how they want, to make the most of their own time and resources. The same holds true for your staff, who have to act quickly with the information they have.

Intranets and client portals make this a simple and effective part of your business offerings, keeping your clients happy and your company’s success ever-rising.

What is an Intranet?
Intranet software positively impacts your clients but is not something they directly access. Instead, an intranet is an in-house system that enables employees to safely and quickly share up to date information, even in a time crunch.

Financial companies are often dealing with rapidly changing, highly time sensitive details that have to be communicated to staff and then to clients. With an intranet system in place your employees can easily share and access resources along with information about customers and their needs, so when a customer arranges a meeting or requires an update, the pertinent details are available at each staff member’s fingertips, with up to the minute accuracy and the security and stability your company needs.

Intranets also help get processes and applications running smoothly and staying that way, Different wealth management programs and policies require various levels of approval. With an intranet, you can streamline this workflow so that a client is not waiting any longer than needed.

With a well-designed intranet network in place every member of your staff will have the resources they need, and the ability to send information along, with an effective and efficient system that will keep your clients satisfied at every step.

What is a Client Portal?
This is where your company can take a forward-facing approach to meeting your clients’ needs, and providing self-service as appropriate. A client portal allows a similar level of resource sharing, but between staff and financial services clients instead of staff to staff.

With a client portal, your customers can log on and access and share documents, services and information needed to make wealth management decisions.

This is an easy way to share confidential information securely, and provide clients with what they need without requiring an in-person visit, or even a telephone call or an email. Of course, if a client needs more information they can get in touch at their discretion, but the details from the portal can often be enough to answer questions, securely and with easy access at any time.

Client portals can and should be fully integrated into your existing website and branding, so they are an integral aspect of your offerings.

Intranet services and client portals are just a few of our offerings, proven to add value to your company’s site. Let’s work together to make your financial services the best they can be. Contact us today!