What is Search Engine Optimization?

Search engine optimization, commonly called SEO, is a process that improves the volume and quality of visitors to your Web site.  As search engines browse the millions of sites on the Web, there are a number of things that they monitor and record about each site they visit.  The information that they collect determines the rank that your site will be given for certain search terms.  Search engine optimization is the practice of engineering Web pages to perform optimally on search engine rankings.

How Do I Increase My Site's Ranking?

To increase your site's ranking on search engines such as Google, Yahoo, and MSN, there are a number items that can be adjusted on you web site. Search engine optimization specialists know that the ranking criteria used by each search engine is different, and constantly changing.  Criteria can include: page content, page layout, use of links, html tags, use of images and alt tags, keyword usage, etc. The list of search engine optimization strategies is virtually endless.  Search engine optimization requires a vast knowledge of Web site design, development, and content writing strategies and abilites.

Search engines are constantly trying to improve their algorithms and processes to ensure better search results for their users. Because of this continual shift, true search engine optimization requires a site to be actively monitored and adjusted to ensure that it stays high in the rankings.  An optimized site today may not be truly optimized tomorrow.

Why do I need Search Engine Optimization?

There are a number of things to consider when choosing to use search engine optimization ( SEO ) services.  Because some industries are extremely competitive, it is difficult to attract new clients through a website that is not properly created using search engine optimization techniques.  Search engine users almost always click on a link that appears in the top 100 search results, and usually a link in the top 10.  If your site comes in ranked below 100, it is likely that you will never attract any new customers to your site through search engines.

Considering the value of a new customer in some industries, it is not uncommon for companies to allocate a large percentage of their advertising budget to SEO.  After all, more people are using the internet to find service providers than any other medium.  Advertising funds allocated to search engine optimization are dollars well spent.

AltaStreet's Search Engine Optimization Services

Our search engine optimization service provides one of two options:

1. A one time search engine optimization adjustment to improve search engine rankings for your site at the present point in time.
2. Continual search engine optimization adjustments to ensure that your site is always performing at the optimal level.  Because each long term search engine optimization project varies in complexity, we are unable to provide price quotes online. Please visit our pricing page, or contact us for more information on search engine optimizatioin.